Kaya Ismail’s Post

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We Write Your Content.

I'll let you in on a secret. A lot of software companies struggle with the fact that at least 3-4 competitors have an EXTREMELY similar product. What can be done in such a situation? Competing on price is one way. But being the cheapest option isn't always the most lucrative way to stay in the market. Another solution? Use content to demonstrate that: 1) You know your customer's pain points like the back of your hand 2) You've built software specifically to solve those problems. 3) Your product roadmap is full of yet more solutions. The more you can show that you know your customer (and their issues), the more confidence they'll have in your product over a competitor's.

Nate C.

Digital Strategist. Storyteller.

4mo

Only 3-4? Psht. Amateurs. IYKYK ...

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