Kazuki 💎 Ohta’s Post

Transcript

What's new with Treasure Data in June 2024? Let's take a look. This month we've got three exciting feature releases. First up, we've got market level access control to help streamline the regional data governance for parent segments and Audience Studio customers are now able to configure a global master table and use new attribute filters to build distinct parent segments by country or brand effortlessly. Previously, Treasure data required all parent segments to use the Unix timestamp for attribute and behavior data types. Now you can use data type timestamps when defining the parent segment schema. With journey versioning, marketers can make edits or updates to their existing live journeys by creating new versions of that journey. This helps avoid risks associated with duplicating journeys. Once enabled, users will see New Versions tab in Audience Studio, highlighting all different versions of an existing journey. This feature also provides visibility into the stages across the different versions of the Journey and dashboards, highlighting key statistics across all versions. Over the last month, our integrations team has been busy adding new connectors and improving existing ones. First up, we've got the Amazon Ads Exporting aggregation, which is now available in beta. This integration supports creating audiences and uploading them to Amazon Marketing Cloud or Amazon DSP. The Microsoft Azure Data Lake Storage integration has been updated to provide the support for exporting park files. The Microsoft Advertising Audience export integration is also in beta. With this integration, customers have a native integration with Bing and Microsoft Ads and can upload customer match details to Microsoft Ads for retargeting. Next, the Google Customer Match Upload Connector is available in beta, which allows businesses to match their owned and consented customer data with Google's extensive customer database, empowering them to engage with their customers through various Google platforms such as Search, Shopping, Gmail, YouTube, and display. The existing. Salesforce Commerce Cloud Export batch integration has been updated to support uploading customer groups and allows users to update only the necessary customer attributes instead of overriding all of them. This month, we've got one major quality of life improvement to our platform. The Activation overview page has become an integral part of Audience Studio since release, enabling users to efficiently manage and monitor their activations. We're happy to announce 2 new enhancements to this. First, users can now download. The Activation Overview report in CSV with applied filters and 2nd we've added a new column for the number of records activated in the last run. Check out Treasure Data is Release Notes to learn more about these features and updates. We'll see you next month for more great features being released on the Treasure Data platform.