KCD’s Post

COLOUR MARKS Colours can be trademarked too, like Tiffany blue and lastminute.com's magenta. Colours can be trademarked as distinct identifiers for brands. Tiffany & Co. has trademarked its unique shade of blue, known as "Tiffany Blue," closely linked with the luxury brand. Similarly, lastminute.com has trademarked its vibrant magenta. This protects brand identity and deters confusion among consumers. When consumers see Tiffany blue or lastminute.com's magenta, they associate these colours with the respective brands, creating a strong visual connection. Additionally, trademarking colours provides legal protection against unauthorised use by competitors, ensuring that the brand's distinctiveness and reputation are preserved. Copyright owned by Origin Law Labs Pvt. Ltd. #ip #intellectualproperty #ipshorts #lawby26 #lawby #originlawlabs #origin #trending #colourmarks #colours #tiffanyblue #lastminute.com #magenta #colour #mark #brand #identity

Which European luxury brands can still rely on China’s market? 🤔 In her latest article for The Wire China, Rachel Cheung delves into this topic, exploring how domestic designers are poised to capture a share of the market. I’m thrilled to have contributed to this insightful piece. ⬇ 🔎 What’s the article about: For the last two decades, Europe's luxury market has relied heavily on Chinese consumers. However, with #China's economy now facing uncertainty and local designers rising, foreign luxury brands are at a crossroads. The article examines how this shift presents opportunities for chinese designers. 📌 Key insights from the article include: - The ascent of Chinese designers like Chen Peng and Robert Wun on the global stage. - Evolving market dynamics within China's luxury sector. - The importance of cultural authenticity and navigating consumer sensitivities. - How digital platforms help local brands expand their reach and influence. - What the future might hold for these local brands... I'm honored to be featured alongside esteemed experts and industry peers such as Jing Zhang, Daniel André Langer, Chloé Reuter, Jacques Roizen, Thomas Piachaud - 唐骏鹏 , Renee Hartmann, Fabio Becheri, Yishu Wang, and Jillian Xin (definitely a five-stars casting! 😅 ) What are your thoughts on the future of China’s luxury market and its local designers?

Trademarks aren’t always just about business—they can be about protecting heritage, culture, and craftsmanship. Take Harris Tweed, for example. This famous handwoven fabric from Scotland is more than just a textile—it’s a piece of history. Thanks to a strong certification trademark, the Harris Tweed Authority has preserved this craft for generations, ensuring that only fabric made to traditional standards can carry the iconic name. This protection has kept Harris Tweed in high demand, with luxury brands like Chanel embracing its timeless quality. Sometimes, a trademark is more than a brand—it’s about safeguarding history and craftsmanship for future generations. Trademarks can be a powerful tool to protect not only your brand but your legacy. We always offer a free discovery call so don't leave it until it is too late... Call us on 01633 357 051 #HeritageBrands #TrademarkProtection #HarrisTweed #BusinessLegacy #Branding #Craftsmanship

Bookseller Umit Nar, from Izmir, Turkey, is involved in a legal battle with the renowned French luxury brand Hermès Paris. The conflict centers on using “Hermes” in the name of his bookstore which has been operating for 15 years. The dispute began in 2021 when Nar sought to register the trademark for his bookstore, prompting Hermès to intervene, citing concerns about similarity and potential consumer confusion between the brands. Hermès, famous for its luxury goods, argues that the bookstore’s use of the name “Hermes” could confuse, even though the businesses operate in different sectors. Nar, however, dismisses the claim as unfounded, because it’s a market that has no overlap with the luxury offerings of Hermès. This case raises significant questions about the boundaries of intellectual property rights, especially concerning the use of names derived from mythology. Nar contends that names like Hermes, which are part of humanity’s cultural heritage, should not be monopolized by any company, regardless of its prominence or financial power. In a recent development, the Ankara court partially reversed a decision by TurkPatent, Turkey’s intellectual property authority, ruling in favor of Nar’s position. While the case may still be appealed, this ruling already sets an important precedent for protecting cultural heritage and upholding fair competition. Bringing this conflict to the Brazilian stage, it would probably goes in favor of the bookseller. During the hearings, Mr. Nar said “Hermes, Zeus or Santa Claus belong to the cultural heritage of humanity”, and this would cleverly summary the conflict between the Culture and private appropriation. In Brazil, Culture would be hierachily higher in legal standars in comparision with private property. We will monitor the developments of this issue and bring the news arisen from it. #IntellectualProperty #MansurMurad #Turkey #France #CulturalHeritage #Hermes

🎨 In recent years, Art and Luxury have been intersecting and feeding from each other's creativity. By extension, both markets have been sharing operational patterns. Although, the luxury goods market is 400B compared to the 69B of the Art Market. The resemblance of operational strategies across primary and secondary markets are quite similar. So, Let's unfold why the Art Market is expectantly looking at luxury: If you want to purchase a Hermès Bag, the famous Birkin or Kelly. It would be indispensable to build trust with Hermès by buying other products. This doesn't fall too far from the Contemporary Art Market, where the most sought-after works are only available to established collectors. Even if the objective of these two practices is not the same (Hermès wants to create exclusivity in contrast to the aim of galleries to place works in museum collections and build the career of artists). The high-net-worth audience has the same ways of acquiring art and luxury goods.  It is also not far from unknown that collectors sometimes buy directly on auction, even paying higher prices to overcome this primary market practice and to have the right to choose the works they want. Even if Hermès has the monopoly of The Kelly or The Birkin. They are bags after all. The Anti-trust case might be too vague and remarkably difficult to prove how a brand having control over its best seller could break anti-trust law. I am eager to see how this develops (I am sure the art dealers are too). 🌟 https://lnkd.in/d8wYHSGM #luxury #artmarket #alternativeassets

Saturday, February 17 / 10am > 6pm Anspach Shopping, Bd Anspach 24, 1000, Brussels   What's in store for you? 1. A short form to fill in on site 2. A meeting with our teams to introduce yourself 3. A walk like fashion show 4. A quick photo shoot   What you need to know : - From age 14 - On average 30 minutes per session (including waiting time) - Free casting - No portfolio required - For people under 18, please bring your ID with you. - A legal guardian must be present for those under 16.   We can't wait to meet you in Brussels! #betheclaw

Often overlooked but critical when visitors enter your booth and the show. An exhibitor's booth attire is one of the first visual items a visitor sees. What impression do you want to make?

Desk research projects into brand platforms are either top down (classifying existing brands) or bottom up (searching for attributes that can be applied to a brand). For the latter projects, it's quite fun diving into symbols, culture, language, and innovations when a brand wants to tie its identity to a nation. Brands aiming to infuse their platforms with an essence of Britishness can learn a lot from the intertwining of fashion and national identity. British fashion, as seen in iconic pieces from Princess Diana's dress to Churchill's smoking cap, currently exhibited at Blenheim Palace, goes beyond mere attire to weave rich narratives of history, culture, and personality. These stories showcase the complexity of Britishness, blending practicality with a love for rebellion and eccentricity. For brands, incorporating storytelling, heritage, and nuanced identity into their branding can resonate deeply with audiences, making their identity feel authentic and engaging. Leveraging cultural symbols and historical depth is key to developing a brand’s presence and connection with consumers, showing that a compelling narrative can significantly distinguish and endear a brand to its audience. #Britishness #brandplatforms #storytelling

On 11 March 2024, the Japanese Intellectual Property High Court ruled that the following color trademark comprising a combination of two colors (orange and brown) on a package applied for by the French company Hermès International could not be found to have acquired the power to distinguish its own and other commercial services through the use of the trademark in the application.    〈Summary of Judgment〉 1. The trademark consists of a combination of orange and brown colors and includes elements similar to a three-dimensional shape and color. It differs from a single-color trademark, which is harder to register. 2. The packing box with the trademark is recognized as a symbol of "Hermès " and is widely associated with the brand. However, since the trademarked products cover a broad range, it is unclear if the general public would recognize the brand based solely on the color trademark. 3. The surveys were limited to specific high-income consumers interested in luxury brands like Hermès, not general consumers. Thus, the results may not accurately reflect the views of the general public. 4. There is no evidence that the plaintiff sells the designated products or provides related retail services, so it cannot be confirmed that the trademark has acquired distinctiveness through use. #trademark #internationalregistration #fixedfee #japan #japanpatentfirm #japanesepatentattorney #iplawyer

𝐖𝐡𝐲 𝐝𝐨 𝐬𝐨𝐦𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐡𝐚𝐯𝐞 𝐟𝐫𝐨𝐧𝐭 𝐥𝐚𝐰𝐧𝐬? Front lawns originated in England during the 16th and 17th centuries. It was a understated way of saying: "I have no need to graze sheep. I can afford to waste valuable grazing land." It was a status symbol, showing exclusivity and wealth. Exclusivity is often linked to status. Think about the limited edition shirt that sells out in minutes, or flying a specific exclusive section on an airplane. We like feeling exclusive and getting special status. Limited availability or exclusivity drives desire. People are willing to go the extra mile to attain or maintain a status symbol. Look at the iconic Birkin bag as an example. The Birkin, is an invite-only bag by Hermès. Which means despite having ample financial resources to buy the bag, you may not be able to get your hands on it off the shelf! Hermes, renowned for its French elegance and exclusivity, strategically utilizes scarcity to drive demand for its leather tote. The bag is not readily available at all stores, and the production quantity remains a mystery. Consequently, buyers may wait up to six years to secure their Birkin Bag. Exclusivity is one the best marketing strategies out there that drives demand. If you are sold on the idea of exclusivity in your marketing, here are three ways you can use this strategy: → Announce Limited availability, → Create waiting lists, → Make it clear that there is a qualifying process and by invitation only. Which other brands do you know that leverage exclusivity to drive demand? Write in the comments below. #LuxuryHandbags #Marketing #ConsumerPsychology #French #Hermes