KCD’s Post

A perfect demonstration of how you can reward your most loyal customers by bringing them deeper into your brand that they love so much, and it doesn’t always need big budgets! Money can’t buy experiences are priceless when it comes to customer connections, so think, how can you create these moments in your brand?

In recent years, #ParisFashionWeek has experienced a notable surge in celebrity attendance. Lefty's recent studies reveal that Mugler's return to the official Paris Fashion Week calendar in the most recent season not only earned acclaim but also secured its position among the top shows. What set it apart was the overwhelming presence of VIPs both on the runway and in the front row. Here are my key takeaways from the season: 1. Relevance is Paramount: The season underscored the crucial role of establishing a meaningful connection with the audience. A recurring theme was the delicate balance between relatability and nostalgia, with successful shows resonating on a deeper level with their audiences. 2. Impact of Accuracy: Mugler SS24 demonstrated the substantial impact of artist collaborations in enhancing a brand's influence. The precision exhibited not only heightened Mugler's presence over the years but also aligned it with the most influential Parisian houses, solidifying its impact. This success serves as a testament to the ever-evolving dynamics of the fashion industry and Paris's enduring influence as a global fashion powerhouse. #BrandStrategy #Mugler

Top Luxury Creator Directors Get Time Men's paris fashion week begins today. At the end of last year creative director Matthew Williams left GIVENCHY after 3 years. #pfw2024 Many in the industry questioned why his time at the brand was so short. Which started a wider question ' Do luxury's fashion creatives get enough time to succeed in the job?'. Luxury fashion's leading brands for the last 20 years have always given their creative directors many years to succeed. Interestingly the luxury brands with the longest serving creative directors are also the most valuable and successful luxury brands. Scientia est Potentia - Knowledge is Power #luxuryfashion #thefreshkid

To sustain their relevance in unpredictable times, big names in the fashion world are turning to artistic, theatrical and culture-oriented experiences. Think exhibitions, installations and multi-sensory experiences. A key benefit is that in-person occasions offer a chance to connect with those who prioritize experiences over products, or with fans unable to ‘pay a premium’ for the goods themselves. Found out why luxury fashion houses are now stepping up as storytellers below:

YSL Beauty switched to Insider. YSL Beauty is not only one of the best luxury beauty brands in the world, but they are also taking action to create a positive impact in the world. 🌍 Yves Saint Laurent released his first fragrance in 1964. Today this beauty brand is known for its iconic products. Beyond that, YSL Beauty is committed to ending intimate partner violence, protecting and restoring the environment, and reducing their use of natural resources by offering more sustainable products. At Insider, we’re #ProudToPartner with YSL Beauty as they rewrite the rules and change the future of beauty - and the world. 💫 #StrongerTogether #PoweredByInsider

Alessandro Michele’s first show for Valentino has sparked a lively debate across the fashion world. Some call it genius; others say it’s too much. But what is undeniable is Michele's ability to blend art, philosophy, and fashion, pushing boundaries and redefining the present while nodding to the past. His debut signals a daring new era for Valentino under one of today’s most radical creative minds. Is this the future of luxury fashion? Read more on Firenze Digest

🚀 The Rise and Fall of Victoria's Secret: Key Lessons and Future Prospects 📉 Victoria’s Secret & Co. once a symbol of luxury and glamour, dominated the fashion scene from the 1990s to 2010 with its iconic fashion shows and strong brand image. However, it faced significant challenges as consumer preferences shifted towards authenticity and diversity, and it struggled to keep up with new competitors. Key Takeaways: Adaptation: Brands must evolve with changing market demands. Competition: Staying ahead requires quick and effective responses to competitors. Transparency: Ethical management and positive corporate culture are crucial. Authenticity: Marketing must reflect genuine values and changing realities. For Gen Z, who prioritize diversity and sustainability, this shift is especially important. Looking Ahead: With the Fall runway approaching, Victoria’s Secret has a chance to address past issues and potentially reinvent itself. Will this be a turning point for the brand? Victoria’s Secret’s journey highlights that even leading brands must innovate and adapt to remain relevant. What do you think? Can the upcoming runway reshape their future? #Business #Fashion #Marketing #Innovation #Competition #GenZ #VictoriaSecret

FASHION CONSOLIDATION!!! Is that the future for luxury fashion? As more and more luxury brands are merging and being acquired for growth, their trends and workings will soon change to imitate the way LVMH works as they have been widely successful in expanding themselves through acquiring big names in the industry. #retail #luxuryfashion #businessstrategy

When you arrive in Milan there is something that you notice immediately: the style of the people. Everybody cares and you slowly get used to the aesthetics and stop noticing the fact that everyone goes to work as if they were going to a fashion show. But what I still find amazing is the process behind the scenes: getting to know the people that imagine and create clothes; learning about the research, the knowledge, the traditions and the innovation that is both technological and artistic. The result is stunning because the work, the know-how and the passion of the whole supply chain is extraordinary. It deserves to be seen, in collaboration with Sonia Brambilla and Gabriella Contestabile so we designed this journey. It is important to start thinking about the people that make what we wear.