Keen as Mustard Marketing Ltd’s Post

Interesting perspective on how the traditional 4P's are changing from a global brand. After spending the past semester leading a module in Marketing Principles for our first year UG's, where we discussed and debated whether they felt the 4P's were still important today (they all felt they were), this article will provide a good talking point as they head into their second year and also for the incoming first years starting in September!

Marketing is crucial for companies to build brand awareness, attract customers, and drive sales. Coca Cola, one of the world's largest beverage companies, invests billions of dollars annually into marketing efforts to maintain their market position and connect with consumers worldwide.Their marketing strategies play a significant role in their success and global recognition. #marketingbudget #admediaint #yourbrandisourfocus

The beverage industry has undergone a dramatic shift. We've moved from the classic Pepsi vs. Coke rivalry and simple jingles to bold, disruptive marketing. Brands are now challenging norms and capturing attention with edgy campaigns. Liquid Death’s mix of irreverent humor and environmental focus has transformed bottled water into a $1.4 billion brand in just seven years. Their success underscores the power of strong branding in shaping consumer behavior. Here is the 2nd installment of the Liquid Death Advertising Analysis that I use for a case study, and I am sharing it for free. You can Refer to the link I provided in the pinned comment below.

I helped launch over 15 beverage brands from scratch while at Anheuser-Busch. Here are 15 of my biggest learnings: 1. Having a good product is tablestakes.  2. Trial is MOST important for an early brand.  3. Know what your product looks like on a shelf. 4. You don't really know until you talk to people. 5. Working with a celebrity drives trial, not retention. 6. People need a reason to pick up your product at shelf. 7. Creating a category is very difficult for bigger companies. 8. Your brand name doesn't really matter. Your marketing does. 9. No one notices design tweaks at the beginning. 10. Don't launch a non-differentiated product. 11. Lean into your competitive advantages. 12. Your packaging can and will evolve. 13. Things will go wrong. Embrace it. 14. Make really good sales collateral. 10. Change what's not working... fast. Have you ever launched a CPG product? What would you add? #brandmarketing #marketing #brandlaunch

🚀 Elevate your brand's reach with our Distribution Campaigns! 🌟 Tailored to accelerate emerging brands into off-premise retailers, both regionally and nationally. Gain direct access to thousands of beverage store owners, managers, and buyers. Our campaigns position you front and center, presenting your brands and products to the key decision-makers who drive success. Ready to stand out? #DistributionCampaigns #BrandBoost

Coca-Cola took a bold leap with its free Coke Zero giveaway, and while it seemed like a costly gamble, the results were nothing short of remarkable. This innovative marketing strategy doubled their return on investment, showing that big risks can lead to even bigger rewards. It’s a perfect example of how offering value upfront can drive massive brand engagement and long-term success. Follow Halal Ad to explore more exciting marketing strategies that truly pay off! #marketing #advertising #advertisement #strategy #sales #growth #ROI #brand #branding #brandidentity

PepsiCo’s global drinks CMO on why marketing’s 4Ps are ‘changing’ Making waves in the marketing world, PepsiCo’s Chief Marketing Officer of global drinks shares insights on the evolution of marketing’s 4Ps. With consumer behaviors shifting rapidly, the traditional principles of product, price, place, and promotion are taking on a new dynamic. Understanding the impact of personalization, digitalization, and sustainability on these core elements is key to adapting to the changing landscape. Embracing and agility in our strategies ensures we stay ahead of the curve and resonate with our audiences effectively. Exciting times ahead for marketers as we navigate these shifts together! #Marketing #Innovation #ConsumerBehavior #PepsiCo #CMO #Digitalization 

Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

Are “store” brand snacks poised to create huge disruption to national brands in the quarters ahead? Join us on Monday, May 13th, at 11:00 am Eastern Time for a webinar hosted by Hunter Thurman from Alpha-Diver and Nik Modi from RBC Capital Markets to learn what the Snack50 says about private label risk. In the webinar you'll learn: 🍿WHY consumers are exploring private label and store brands, and the true drivers of choice (spoiler, it's not just price). 🍪What’s driving and hindering marketing programs in the minds of consumers & shoppers. 🍫Which marketing levers brands can amplify, which they should change, and which they haven’t thought of yet to drive continued growth.