Keenan Motto’s Post

Convert your critics with creativity and charm. Luxury fashion brand #Loewe has brilliantly flipped a tricky script—how the heck do you say “Loewe”?—into marketing gold. Their latest genius move? The humorous short film “DECADES OF CONFUSION,” where Dan Levy and Aubrey Plaza tackle the often butchered attempts to pronounce “Loewe” correctly. By embracing this pronunciation challenge with humor and self-awareness, Loewe has not only increased brand awareness but also showcased its playful personality, strengthening connections with customers. Big applause to the Loewe team and their partners at Media.Monks for turning a potential drawback into a standout success. This campaign is a #masterclass in using customer insights, #creativity, and humor to boost #engagement and enhance brand recognition. Let’s celebrate our quirks and turn mix-ups into wins. Have you ever found a creative way to overcome a challenge? Share your stories with us! https://lnkd.in/eqXym6Ki #ShareYourStory #humor #creativity

Anyone else get a good giggle from the new “Decades of Confusion” campaign from Loewe? Short film. Aubrey Plaza. Dan Levy. Bimbos in spelling bees through the decades. What’s “Low Heavy”? The new Loewe campaign perfectly displays the blend of campiness, nostalgia, and timelessness that sets the brand apart from other fashion houses. But I think what really sticks with me is how productive the unseriousness is. With such a crowded luxury market who is desperately competing for Gen Z’s attention, the campaign perfectly pokes fun at the brand’s pain points by utilizing archival pieces, cultural references, and the improv sensibilities of its brand ambassadors. Camp, craftsmanship, comedy. As a self-identified silly guy, I can’t wait to see what else Loewe is cooking! #influencermarketing #fashionmarketing #brandstorytelling #culturalmarketing

This is so interesting! never seen this approach before :) Being a Luxury academic myself, I have practised this with all of my students and wow it's become a trend now. How has the world changed, It just shows the clarity and realization of brands and their representation . https://lnkd.in/e82NF_wY Smita Jain have you seen this ? #brand #name #pronounciation #brandstory

In strategic brand management, ensuring a brand name’s correct spelling and pronunciation is crucial for facilitating brand recognition and consumer recall. This foundational aspect helps create a stronger bond between the brand and its audience, fostering loyalty. While luxury brands often value exclusivity above these generic principles, Loewe distinguishes itself by seamlessly integrating its luxury identity with these strategic brand management rules. Loewe’s commitment to making its name memorable and easily pronounceable showcases how combining these essential strategies with the distinct characteristics of luxury can enhance a brand’s market standing. This thoughtful approach might play a significant role in Loewe’s success, solidifying its identity and enriching consumer connections. Could this dedication to strategic brand management principles be what sets Loewe apart as a distinct winner in the luxury market? https://lnkd.in/dmpZp2DP

What do you do when you do not teach? Watching commercials of international brands to see if they are fit for educational purposes in an international classroom. The Spanish luxury fashion brand Loewe is a nice funny example. It gets people to talk about the brand. The consumer insight is probably that the name Loewe is difficult to pronounce. By telling a little fun story around the pronounciation of Loewe the target group will hopefully start noticing the brand. I am curious if and how this commercial will influence sales of this fashion brand. https://lnkd.in/eydAB3ew

The Lyst Index is clear, Loewe is the brand of Q2 2024 -and probably, also the brand of the year, and I dare say, decade-. With all the press given by the Challengers film and the extremely famous front rows. Do you agree with the ranking? #lystindex #luxuryfashion

“Through hyperlocal brand partnerships with leading musicians, artists, actors and creators, luxury brands are now demonstrating what it means to deliver elevated luxury in a globally connected yet uniquely local digital world” - TwelveA.M. Founder Oisín James Deady (OJ) explores how hyperlocalization is a strategic move that is redefining the luxury market with Luxury Daily. https://lnkd.in/gnW6XKrF

In his latest column, Mark Ritson explores the benefits of co-branding, from Bluey and Bunning's all the way to Bulgari. Catch up with it here: https://lnkd.in/e8_QS8hC

Discover how premiumization bridges luxury and necessity, enhancing your brand's value and appeal through creativity and authenticity. https://lnkd.in/eKbqdxW2

As I reflect on my journey in business, I've come to realise that simplicity often holds the key to difficult decision making. Many decisions, at their core, boil down to straightforward choices: yes or no, this or that. Yet, we often overcomplicate matters with unnecessary complexity. In my experience, the most effective solutions are those that are elegantly simple. They cut through the noise and lead to clarity and efficiency. For example, take a peek at the video below to witness how a popular brand showcased its iconic balloon colors with elegance and simplicity. These sequin-like panels beautifully encapsulate the essence of their brand in a refreshingly straightforward manner. I'm still awed by this simple, yet powerful display and figuring on how simplicity can elevate our own branding strategies at Wonder Balloons Malaysia 📸 #Simplicity #BrandIngenuity #Inspiration #wonderballoonsmalaysia #wecreatejoy