Keith Bendes’ Post

Uber Eats is shaking up food discovery with a new TikTok-style video feature! 🌟 Tested in New York, San Francisco, and Toronto, this innovation enhances how restaurants showcase their offerings. ㅤ Imagine swiping through mouth-watering videos of food prep, textures, and portion sizes—all tailored to your local favorites! 🍽️ This tool not only boosts consumer confidence but also lets restaurants connect directly with customers without extra advertising costs. ㅤ Short-form videos are becoming a powerful trend for engagement, and Uber Eats is right on target. As social media reshapes how we discover dishes, this feature is a game changer! ㅤ Epica Works can elevate your LinkedIn and YouTube marketing with engaging short-form videos. Register at EpicaWorks.com to stay updated! ㅤ #UberEats #FoodDiscovery #ShortFormVideo #MarketingInnovation #SocialMedia ㅤ ㅤ

I've been deep in restaurant marketing for years, but only recently started sharing my expertise on TikTok, focusing on Uber Eats advertising. My first viral video has already helped restaurant owners boost in-app visibility and increase orders. Now, I'm bringing these insights to LinkedIn. If you're looking to grow your orders and sales on Uber Eats, DoorDash, or GrubHub, let's talk: https://lnkd.in/ej8N5xmh Keyword: how to get more order and sales on uber eats, how to advertise on uber eats #ubereats #doordash #ubereatsads

You don't need to save food vloggers' reels anymore! 📹 Now, you can conveniently order food directly from your video feed using Uber Eats. 🍔 You'll only be presented with options from nearby restaurants capable of delivering to your location, simulating an in-person dining experience within the app. This setup enables merchants to connect with customers directly through their content. Uber Eats has launched a short-form video feed on its app in San Francisco, Toronto, and New York, primarily with a focus on enhancing discoverability for restaurants. But Why? and How will it impact Uber Eats? 1. Ride the short-form content wave 🌊 Every major app is now switching to short-form content, to improve its relevance in the market. Even according to reports, LinkedIn is also experimenting with this! Short-form content offers creators and consumers flexibility in creativity, speed, and personalization. It has the potential to go viral, reaching more people at a lower production cost. 2. Improve their metrics 📈 Uber Eats aims to lead the food industry by attracting food vloggers from TikTok and Instagram to their app, along with their followers. This move benefits both parties, making Uber Eats a top choice for food content and delivery. This feature turns the app into a platform where local eateries can engage with a wider audience, boosting merchants' reach and offering users viral food content. It enhances the app experience and improves recommendation accuracy. 3. Revenue potential 💰 A significant portion of delivery app revenue stems from restaurant advertising and reservations. While Awaneesh Verma, Senior Director of Products at Uber Eats, mentioned they're not currently looking into advertising options, they might consider introducing a merchant advertising board in the future. With evolving privacy policies, traditional targeted advertising may become obsolete. Uber could explore ranking-based ads or commission models, potentially earning from assisting merchants or creators. With Uber Eats selling its India business to Zomato and becoming a major shareholder on the board, we might see a similar feature on the Zomato app soon. I'm excited to use it to find new restaurants and share my food experiences! How about you? Let me know in the comments!🍽️ #uber #ubereats #zomato #content

Uber Eats is launching a TikTok-like short-form video feed to boost discovery and help restaurants showcase their dishes. Uber Eats’ senior director of Product, Awaneesh Verma, told TechCrunch exclusively in an interview that the new feed is being tested in New York, San Francisco and Toronto. The company plans to launch the feed worldwide in the future. With this launch, Uber Eats now joins numerous other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, including Instagram, YouTube, Snap Inc. and Netflix to name a few. TechCrunch also recently learned that LinkedIn has started experimenting with its own TikTok-like feed. The new Uber Eats short-form videos are visible in carousels placed across the app, including the homescreen. Once you click on a video preview, you will enter into a vertical feed of short-form content that you can swipe through. You will only see content from restaurants that are close enough to deliver to you. Verma says the feed is designed to replicate the experience of being in a restaurant in person and seeing people preparing food and being inspired to try something new. As you swipe through the feed, you may come across a video of an ice cream shop preparing a Nutella milkshake, or a video of an Indian restaurant packing rice separately from curry so it doesn’t get soggy by the time it gets delivered to your house. “The early data shows people are much more confident trying new dishes and trying things that they otherwise wouldn’t have,” Verma said. “Even little things like being able to see texture, and the details of what a portion size looks like, or what’s in a dish, has been really inspiring for our users.” #uber #ubereats #tiktok #video #tech https://lnkd.in/gs4mpcc8

I opened my Uber Eats app after a really long time and was surprised by the new changes. The most notable was the inclusion of video formats to showcase different food items. Uber Eats is launching a TikTok-like short-form video feed to boost discovery and help restaurants showcase their dishes. The new Uber Eats short-form videos are visible in carousels placed across the app, including the home screen. Once you click on a video preview, you will enter a vertical feed of short-form content that you can swipe through. You will only see content from restaurants close enough to deliver to you. Interestingly Uber Eats, does not charge restaurants to post these videos. The use of video formats is likely to initially cause some difficulty, but it will also impact customers' responses, and rich media formats are known to drive customer engagement. Although the use of video formats is new in the food delivery industry, it has been used successfully in other industries, and given the nature of the food industry, it can be a success as well. #sensorymarketing #customerengagement #richmedia

Craving Comfort? Uber Eats Serves Up Mood with a Side of Food Forget the same old food delivery ads – Uber Eats is here to shake things up with a campaign that's equal parts delicious and downright atmospheric. Their latest spots, created by Mother London, are all about setting the mood for your next meal. Killer Tracks and Quirky Concepts: These ads aren't just about showcasing food. They boast killer soundtracks that instantly transport you to a specific feeling. Intrigued? We bet you were! Imagine the creative meeting where someone pitched "massage chair meets glass of chardonnay" – that's the kind of out-of-the-box thinking that makes this campaign so memorable. Dive into the Feels: Want to see what all the buzz is about? Check out the "Wine" and "Ice Cream" commercials for yourself. They'll have you craving both a comforting meal and a specific ambience (we won't spoil the surprise!). A Campaign with Bite: While the outdoor ads for this campaign might not quite capture the same vibe as the videos, the overall approach is undeniably fresh and engaging. It proves that Uber Eats understands the importance of more than just delivering food – they're also about delivering an experience. So next time you're feeling a specific mood for your meal, head over to Uber Eats. They might just have the perfect soundtrack and food pairing to elevate your evening.

Short Format Videos to feed your appetite 📲 Uber Eats is about to shake up your food delivery experience with a new feature: short-form food videos! Soon, users can swipe through tantalizing clips of dishes being prepared at nearby restaurants, directly within the app. This move by Uber Eats is set to revolutionize how we discover and order food online, providing a visual feast for the eyes and making the decision-making process even easier. In a world where short-form video content is king, Uber Eats is smartly leveraging this trend to enhance user engagement and drive more business for restaurants. It's a win-win for everyone involved! 🍕 #Innovation GIF by Marcelo Russo de Oliveira

If you own a restaurant and you're not on Uber Eats, what are you even doing? Uber Eats has some amazing tools to help you boost visibility, increase orders, and run successful promotions. Whether it's BOGO deals or targeted campaigns, there’s plenty of potential to grow your business! Check out our latest blog for tips on making the most out of Uber Eats. 👉Read here: https://lnkd.in/ePDBT5QS Need a hand with setting up your campaigns? We're just a message away. Let’s chat!

📉 Restaurant Marketing Tactics and Their Impact on Ratings. I recently had an interesting experience while ordering from a top food delivery app. Upon receiving my order, I found a note offering ₹20 cashback in exchange for rating the restaurant 5 stars. While the intention to incentivize feedback is clear, this approach raises concerns. In my view, such tactics could distort the organic ratings of restaurants on the platform. Genuine reviews are crucial for providing accurate, trustworthy insights to future customers. When ratings are influenced by incentives, it becomes harder to gauge a restaurant’s true performance and quality. What's your opinion on this? Swiggy Zomato #RestaurantMarketing #CustomerExperience #FoodDelivery #HonestReviews