Keith Jopling’s Post

👀 Have you ever heard a song or watched a music video that stopped you in your tracks? The kind of music video that when you're done watching it, you have no other visceral urge than to watch it again? Maybe it brought a tear to your eye, sparked a forgotten memory, or inspired you to dance like no one was watching. 🪄 That’s the magic of storytelling through music and video. It’s a universal language—one that transcends words, stirs emotion, and connects us to something greater than ourselves. 🌎 For musicians, storytelling isn’t just a form of expression; it’s a way to share the most profound aspects of the human experience. Stories of struggle, hope, loss, and resilience take center stage, and when paired with visuals, their impact is amplified. Music videos have the power to immerse us in creative worlds, give emotions a heartbeat, and bring narratives to life in unforgettable ways. 🎼 One that has stuck with me recently is Mitch & Millie’s “Little Town”—a poignant tribute to Amelia’s late sister. The song’s heartfelt lyrics and the video’s intimate visuals intertwine to tell a story of loss and resilience, leaving an indelible mark. It’s a beautiful reminder of how music and visuals can elevate personal stories into something truly universal. 📚 As creators, we know the effort and vulnerability it takes to tell these stories. But it’s through this work that we amplify voices, share untold stories, give voice to the voiceless and remind each other of the beauty in our shared humanity. 🎶 What’s a music video that’s stayed with you long after the final note? #musicindustry #musicpromotion #musicmarketing #professionalism #communication #hipvideopromo Check out Mitch and Millie's "Little Town" here: https://lnkd.in/enw8tEUN

Don't push the song. Push its story. Showcase the creative process that went into it. People want to know the story. Music is everywhere, if they're just looking for a new song to listen to, they'll find it. Focusing on that is like trying to play odds in the lottery. Lean into who you are as an artist, create content and promote what artistic context that song gives your catalog. That's how you get fans to invest in YOU and not just land on somebody's playlist they listen to maybe once a week. Be an artist people can get behind and tell stories to match the music. As your catalog grows, you'll have more ways to connect. Be listened to > be heard.

Do you listen to music when you're trying to work or create? Or do you prefer white noise or nothing at all? And have you thought of seeing what happens when you try something different? I've moved from listening to the same album over and over to rain and waves until, finally, these days I can put my headphones on with no sound at all and away I go 🎧 Focus by association, anyone? For more on music and concentration, go to this week's edition of the Discovering Music newsletter 🎵 https://lnkd.in/eS4wry7M _________________________________________________________________ 🎵I’m Dr Kate Paine, and under the umbrella of The Creativity Helm I bring the world of creativity to you through the lens of music and writing. 🎵You can follow me, send me a message, and sign up for my Discovering Music newsletter (link up top) _________________________________________________________________ #discoveringmusic #creativity #creativityhelm #howtobecreative #creativeprocess

Following rules is so not cool. Or is it?.. Nope, it’s still not. But let’s talk about the unpopular side of the story. Take musicians. There are thousands of ways to play the same melody. Each artist has their own opinion on how they should perform. But somehow, they manage to band. How? They have rules. Fun fact: music was one of exact sciences once. Yep, there are clear instructions and titles for every change of pace or volume that seems to be controlled by mood. And all those beautiful sound combinations.. just google chord structure. Another fun fact: I had 7 years of music academy instead of making friendship bracelets once 🤓🙁 My point is — flexibility is great, but don’t confuse it with chaos. Flexible working hours and no micromanagement — yay! Blurry goals with no processes or instruction — hard nay 👎 What about you — too school for cool? P.S.: enjoy music street band from Barcelona 🎺

"Everything in the world is exactly the same." - Kanye Omari West when he was asked how he transitioned from music to fashion business. The dude is questionable, but this phrase doesn't leave me since I heard it. Everything in the world is exactly the same. What did he mean by that? Crazy talk. Or maybe not? I, for one, think that music and math and life are essentially the same thing (yes, I know, controversial). My favorite classical musician is Dmitry Shostakovich. For him, music was the language, but my favorite thing about Shostakovich is just how much music he could manage with very little. Sitting in besieged Leningrad, starving, cold, watching death walking the streets and entering the homes, he managed to find Symphony No. 7, absolutely genius. Or his chamber music. His Piano Trio No. 2 is written for four instruments, and they impact your very being like a thousand orchestras. With context (this trio is essentially klezmer, Eastern European Jewish folk music, that he wrote after his friend was executed by Stalin), it became instant classic. I listen to his chamber music when I work with data a lot. It helps me see the beauty in sequences and systems. And how little one needs to do their job well. I'd rather hear music Shostakovich has written for one single cello than a talentless song that relies on autotune features. I'd rather put up a pencil drawing made by a person who has an eye for beauty then elaborate cruise-line-auctioned oil painting with no soul. Sure, sophistication comes with sophisticated tools. When you are launching rockets or operating on a beating heart. But let's be honest, retail and operational data is barely in the same category, and Lean 6 Sigma (yours truly is certified) teaches us that a business must provide the value customer needs: not more, not less, just the right thing to set them up for success. And with all my love that goes toward my colleagues who develop amazing solutions for cannabis data processing, I am still of the opinion that there is very little that you can't do with an Excel book. As long as the Excel book is in the right hands. Am I wrong?

Seeing how the world is skipping happily towards #AI-generated everything, it's obvious nobody has ever seen "The Terminator". But that's not my bone to pick this fine Monday. It's the fact I can log into a site and have it generate free #music based on my twenty-five years as the artist "Temulent". I prompted it to make me some new stuff and, lo, behold, thirty seconds later I had created all new music that's arguably better than anything I ever wrote. Of course, that means an AI-generated version of my own music can go out there and steal the $7.19 in #spotify #royalties. Make an AI-generated artist who looks like me, writes like me, and sounds like me. That also applies to the production music I've written in the past three decades. Why submit a cue sheet and pay me $3 for my music to be used in Milf Manor 2 when you can prompt an AI hivemind to do it for free? We can't compete with instant, free-and-clear, license-free music. If you need me I'll be busking at the 42nd St MTA terminal - making more in spare change that day than the current music industry model will pay me in a week.

Rereading Seth Godin's “Purple Cow” right now and it’s amazing how its three main pillars from 2003(!) still resonate, even in the current music industry. How? Allow me to paraphrase: 1. People these days have less money, time, and attention that they’re willing to give you, so you need to create something original to catch people’s interest. Your music should be a “purple cow” — remarkable and unique. While making music for the masses may seem ideal (and exactly what traditional “mass marketing” does), the unfortunate truth is that the majority will not listen to you. Fans have too many choices and too little time to sort through them, so there are no guarantees that your music is what they want. No matter how genius and catchy your songs are (or how much money you spent creating them), to them, you’ll be nothing but more background noise. 2. To get attention, do something no one else is doing. Speaking of “purple,” remember when Prince gave away a copy of his latest CD to an entire concert audience, when CDs were $20 each? It was brilliant - it was remarkable. Seemed ridiculous at the time, but it connected everyone in that concert to him in a take-home version. 3. The real value is appealing to the innovators and early adopters. They will be the ones to promote your music to the majority. Therefore, your “Purple Cow” music must be both remarkable enough to attract the innovators and flexible or universal enough to appeal to the majority, once they finally listen to it thanks to a source they trust. #purplecow #musicindustry

🎯 100 Days, 100 Posts Challenge: Day 44 It’s Day 44 of my 100 Days, 100 Posts Challenge! Today, let's explore 5 Amazing Facts About Music: 1. Music Can Alter Your Heart Rate: Studies show that music can influence your heart rate, with faster music increasing your heartbeat and slower music having a calming effect. 2. Listening to Music Can Improve Your Memory: Music, especially classical music, has been shown to improve memory and brain function in some individuals. 3. Your Brain Releases Dopamine When You Listen to Music: Dopamine, a “feel-good” neurotransmitter, is released when you listen to music that you enjoy, making it a natural mood booster. 4. The World’s Longest Music Performance Will End in 2640: The performance of John Cage’s composition “As Slow As Possible” began in 2001 and is scheduled to last 639 years, ending in 2640. 5. Music Affects How You Perceive Time: Listening to music can alter your perception of time, making it feel like it's passing more quickly or slowly, depending on the tempo. If you’re looking for professional copywriting, graphic design, thumbnail design, article writing, blog writing, and more, feel free to reach out. Let’s collaborate and create something great! #100DayChallenge #MusicFacts #Day44 #CreativeServices #ProfessionalWriting