Kelechi Deca’s Post

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Journalist, Story Teller, Communications & Development Strategist. Geopolitics, Economy,Tech, Automobiles,Travels, Culture & Wildlife Writer, Ask Me Anything About Africa

Stories Intoxicate Me. That's why I love stories. I love stories of products more than the products. Nothing catches my attention more than a well crafted story. And oftentimes, the quality of craft that went into the story of a product is a reflection of the quality of thoughts that went into crafting the product. That's why I love products with well crafted, free flowing, awe inspiring, jaw hanging stories. Craftsmen naturally draw their meticulousness from inspiration narrated in stories capturing the vision behind the products. Stories are everything. Almost everything. Take for instance this cocktail of cognac. It is the Per Sempre Cocktail which in Italian means Forever. Hennessy describes it as a timeless drink for those looking to escape from the sweet or fruity. It is dry, bitter, and complexly aromatic, and the Hennessy V.S.O.P adds a hint of spice and rounds out the effect on the palate. When you read such descriptions you start exhibiting reflexes that stretch your Pavlovian instincts. That's what good stories do to the brain. That's why I love stories. But oftentimes, I love them more than their products. Stories are life giving. #africanstorytelling #africalogos #kelechideca #hennessy

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