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During 2023, legislative, congressional, and executive actions aimed at protecting children and teens online took center stage. In “2023 U.S. Advertising and Privacy Trends and 2024 Forecast: Focus on Kids and Teens,” Keller and Heckman LLP Partners Sheila Millar and Tracy Marshall examine the history of the Children’s Online Privacy Protection Act (COPPA), and significant developments involving privacy and advertising to minors over the last year. These include legislative attempts to raise the age of a “child” at both the federal and state levels for advertising and privacy purposes; bans on behavioral advertising targeting minors; efforts to restrict minors’ access to social media; First Amendment legal challenges to laws such as the California Age-Appropriate Design Code Act (CAADCA); the Federal Trade Commission’s (FTC) long-awaited proposed changes to the COPPA Rule; and litigation developments, including suits seeking to hold social media platforms responsible for alleged mental and physical harms to children and teens.   To find out more about recent developments in children and teen privacy and advertising, and what we see coming in 2024, click the link below. https://lnkd.in/eZzR9q3q #advertising #privacy #FTC #COPPA 

2023 U.S. Advertising and Privacy Trends and 2024 Forecast: Focus on Kids and Teens

2023 U.S. Advertising and Privacy Trends and 2024 Forecast: Focus on Kids and Teens

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