Kelly Ungerman’s Post

Exciting times lay ahead in the advertising sector! Advertisers are adapting to a shifting landscape – and are taking steps to meet customers ‘where they are’ now. That could mean a hotel, an airport, a bank…  The opportunity is so big that by “by 2028, we believe that spending in retail and commerce media will be bigger than for all of global television and streaming advertising”. Marc Brodherson explores the topic in our latest Re:Think article. #Advertising #Marketing #RetailMedia #CustomerExperience 

Retail media – or commerce media – is the biggest trend in advertising right now. By 2028, spending in this field is set to surpass television and streaming advertising combined. We’ve seen marketing spend on commerce media surge as retailers capitalize on the consumer shift to e-commerce, while offering advertisers access to their unique audiences and data insights. What’s new though, is how players like rideshare and delivery companies as well as credit card companies and banks are getting in on the act.  They’re recognising the unprecedented, super targeted opportunity commerce media presents.  Marc Brodherson goes into the detail in this great new Re:think piece. Take a look.  #Advertising #RetailMedia #eCommerce 

In a momentous development for advertising, digital spending surpassed traditional channels such as TV, print, and radio in 2019. The shift towards online platforms indicates a significant change in the industry's landscape. #cybertronads #facts #didyouknow #cybertronadvertising #growth

Connected TV is transforming digital advertising in the US. Yet, its potential is untapped due to measurement limitations. But now, AI-Driven Attribution is here to help us unravel CTV's true power on marketing strategies. Time to evolve. The future awaits! #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

There’s been a sea change in advertising, which is now accelerating, in traditional brand advertising as consumers spend their time differently and tech giants compete with traditional TV advertising. Younger audiences are spending more time watching short-form mobile videos—versus traditional TV content—and playing video games that are normally less amenable to advertising. Combined with the rise of ad-free streaming, these trends make it harder than ever to reach audiences who can pay to avoid ads, and they raise socioeconomic questions about who has to see them... https://lnkd.in/d6QvAZcu

📺 TV is evolving faster than ever, and Alison Gensheimer, @Nielsen’s Head of Marketing, breaks down how change could end up being a best case scenario for advertisers and publishers alike. Read her article here https://bit.ly/3WjBzSb Nielsen #TVadvertising #futureofTV #evolutionofTV #advertising

Connected TV (CTV) is changing digital advertising with its growing popularity. The focus is shifting from click counts to a strategic mix of complexity and AI-Driven Attribution. It's time to update your advertising strategies and embrace the future with CTV. Let's join this revolution #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

Curious about broadcast television advertising costs? Here's the lowdown: The price varies based on factors like time slot, program popularity, ad length, and market size. It's typically calculated using the cost per thousand viewers (CPM), reflecting the expense to reach one thousand viewers. At Forge Advertising, we specialize in crafting effective advertising strategies tailored to your budget and goals. Let's elevate your brand's visibility on television! 📺✨ . 𝑳𝒆𝒂𝒓𝒏 𝑴𝒐𝒓𝒆 👉🏻 www.forge-advertising.com . . #ForgeAdvertising #socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business

Explore the Future of Advertising with Connected TV 📺. Despite its transformative influence, CTV is underutilized due to the absence of traditional clicks 🚫🖱️. AI-Driven Attribution 🚀 unlocks CTV's full potential, offering invaluable insights. Revolutionize strategies, embrace CTV's impact, and shape the future of advertising! ✨ #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

In advertising, whether on television or digital platforms. It's not just about showing a product with words. It's about showing how that product can change your life: ● TV ads capture not just what the product is, but the transformation it can bring to your life—from pain to joy, highlighting the benefits you'll enjoy. ● Similarly, digital ads don't just sell; they show how a product can improve your life. Whether on TV or online, it's all about connecting with customer aspirations and needs. Share your thoughts below! #Advertising #creativestrategy #digitalads #televisionads