Nearly 200 years of history, and today we mark a new chapter.
A new brand, a new name, and a bold new future.
After months of dedication and collaboration with brilliant minds, I’m proud to have played a role in shaping the learning experience for this monumental brand launch at International. This project has been a true testament to the power of passion, grit, and perseverance that have driven this company for centuries.
This is not just another brand launch. It’s a new gear, a new road, and a new path forward for more than 15,000 employees who embody the legacy and future of International. It’s more than a logo—it’s about embracing change, innovation, and the journey ahead.
The trust, care, and relentless effort put into this launch are a reflection of the integrity that has sustained this company for nearly two centuries. It’s been a privilege to work on this project as an Instructional Designer, creating a Learning & Development plan that will empower our workforce and set the foundation for decades to come.
As we gear up to roll out the training initiatives, I’m incredibly excited to see the impact this will have—not just today, but for the next 100 years and beyond.
This is only the beginning.
#International #LearningandDevelopment #InstructionalDesign #Brand #NewBeginnings #nofinishlines
Allow us to reintroduce ourselves: We’re International. Today marks the start of a new chapter as we sunset Navistar and go back to our roots.
As part of our transformation, the iconic diamond shape — a key part of the International brand since 1986 — is a centerpiece of our new identity. The optimized symbol streamlines and simplifies aspects of the original while never losing the core of what our employees, dealers, customers and partners love.
Learn more about our transformation at https://lnkd.in/gf7bWymy
Senior Associate Director, Benoy
3moCongrats KS Team !! So proud to have been part of the initial new concept design that is rolling out beautifully !!