Kenneth Chan’s Post

Exploring the trend: Where are people in the UK buying their packaging? In the dynamic landscape of consumerism, packaging plays a pivotal role not only in protecting goods but also in shaping brand identity and consumer experience. With sustainability concerns on the rise and Ecommerce booming, where people in the UK source their packaging has become an intriguing topic of discussion, not least because it remains one of the world's biggest online markets. Let's delve into the current trends and patterns. Find out more: https://bit.ly/3UqcZ0u #packaging

As FMCG owners, you know the power of packaging. It's not just a box; it's your brand's first impression. Did you know, 64% of consumers try a new product because of the packaging? Your packaging is your chance to make a memorable first impression—make it unforgettable! 🌊 Packaging is more than just a container; it's a story waiting to be told. 68% of consumers say they would pay more for a product with eco-friendly packaging. Imagine the impact of telling your sustainability story through design! 🚀 In a crowded market, your packaging can be your unique identifier. 52% of shoppers say they would be more likely to purchase from a brand that offers premium packaging. How can you make your product stand out on the shelf? 💖 Packaging isn't just about attracting new customers; it's about keeping them. 40% of consumers say they would share an image of a product on social media if it came in a unique package. Engage your customers and turn them into brand advocates! 💡 Packaging influences 72% of consumers' purchasing decisions. Your packaging is your silent salesman; make sure it speaks volumes about your brand! Ready to elevate your brand with compelling packaging? Let's talk! ✨ #PackagingDesign #FMCG #BrandStorytelling #Sustainability #BrandDifferentiation

Sustainable packaging is increasingly a business and brand imperative. Find out why this 2024 packaging megatrend is here to stay and how your packaging choices can win you valuable retail shelf space AND loyal, repeat customers.

In today's fast-paced world, consumer responsibility in the consumption of apparel and accessories is more crucial than ever. As brands craft perfect marketing strategies to boost sales, they tap directly into consumer behavior, influencing our purchasing decisions. But here's the paradox: while many brands promise sustainability initiatives, they often neglect the critical aspect of educating consumers about avoiding overconsumption. Why is this important? Overconsumption not only leads to environmental degradation but also diminishes the true essence of sustainability. By fostering a culture of mindful consumption, brands can create a loyal customer base that values quality over quantity. Imagine if brands invested as much in consumer education as they do in marketing. They could transform the market landscape, encouraging consumers to make more informed choices. This shift would not only enhance brand reputation but also ensure long-term sustainability. It's time for a change. Brands need to align their sustainability promises with actions that educate and empower consumers. Together, we can create a more sustainable future, one responsible purchase at a time. #Sustainability #ConsumerResponsibility #EthicalFashion #MindfulConsumption #SustainableLiving #BrandStrategy

Marketer Episode (12) The Importance of Sustainability in Retail Marketing In today’s retail landscape, sustainability is more than just a buzzword; it’s a fundamental aspect of successful business strategies. Consumers are increasingly conscious of the environmental impact of their purchases, prompting retailers to adopt eco-friendly practices. Integrating sustainability into your retail marketing can enhance brand loyalty, attract new customers, and differentiate your brand in a competitive market. Highlighting sustainable practices, such as using recycled materials, reducing waste, and supporting ethical suppliers, not only resonates with eco-conscious shoppers but also reflects a commitment to a better future. Retailers can leverage sustainability in their marketing campaigns by showcasing transparent supply chains, promoting green initiatives, and encouraging customers to participate in sustainability efforts. Social media platforms are excellent for sharing stories and updates about your brand’s environmental impact. Engaging content, like behind-the-scenes looks at sustainable practices or customer testimonials on eco-friendly products, can go viral, driving both engagement and sales. Sustainability isn’t just a trend; it’s a powerful tool for building a responsible and respected brand. #SustainableRetail #EcoFriendlyShopping #GreenMarketing #Marketer #Marketingpro

Want to make your purpose-driven business more profitable? Dive into greenkart's guest blog sharing a 6 Step Approach to making a Purpose Driven Business Commercially Viable Learn the secrets behind boosting engagement, loyalty, and market value for your e-commerce brand! Read now 👇 https://lnkd.in/e-92MTqY #Ecommerce #PurposeDriven #Sustainability

Enjoyed writing this blog piece for Quickfire Digital - Shopify Plus Agency ! Many purpose-led brands I've engaged with understand that creating impact is an important part of their brand equity ✅ But creating impact is often seen as a cost item on the PnL (& it often involves a LOT of time / admin to operationalise) Whilst they can be costly, there is a real opportunity to more efficiently market impact initiatives to #conscious customers, increasing engagement and LTV I've formulated a 6 step approach brands can take when determining which impact initiatives to pursue, in order to ensure positive ROI Check it out below 👇 & feel free to get in touch! #ecommerce #impact #purpose

📦✨🚀 Some people believe packaging is simply a cardboard box used to transport goods, but that's just not true! Packaging plays a crucial role in creating a consumer experience that enhances brand satisfaction and customer retention. 🤝 It is the first physical touchpoint a consumer has with a brand, making it a unique opportunity for brands to leave a lasting, unique impression that reinforces an identity and customer loyalty. The landscape of packaging has taken a major shift towards sustainable solutions as consumers value eco-friendly initiatives more than ever. Beyond recyclable and reusable material, some brands have explored plant-based packaging that uses materials such as coconuts and mushrooms... 🍄 🌿 Consumers have begun to expect sustainable packaging solutions, but when that packaging has been customised it has a huge impact on their unboxing experience. In the growing world of influencer culture, everyone wants to feel that special attention to detail they see brands invest in PR packaging. 🎁 Creating an experience of unboxing a unique product aids the overall brand identity and fosters consumer loyalty. Tailored packaging adds to that personal touch and resonates with the consumer. We Are Fulfilment understands that the small details of a product's packaging has a crucial role in a consumer's brand experience. Enabling you to embrace the packaging trends that will help to scale, grow and support your business.💪 #PackagingTrends #OrderFulfilment #UnboxingExperience

Does packaging matter? 😏 Imagine being in the supermarket and seeing all dark bottles of about the same size filled with some red substance and with no label.... In a world of endless choices, product packaging is becoming a critical differentiator for brands. It’s no longer just about protecting the product, it’s about creating a powerful first impression and driving consumer decisions. Check out these eye-opening statistics from recent studies: 📌 72% of consumers say packaging design influences their purchasing decision. (Ipsos, 2023) 📌 81% of shoppers have tried a new product because they were drawn to its packaging. (GlobalWebIndex, 2023) 📌 40% of online consumers say they are more likely to recommend a product that comes in premium, branded packaging. (Dotcom Distribution, 2024) Whether it's eco-friendly materials, minimalist design, or clever branding, packaging is part of shaping the future of consumer behaviour. If you're not investing in it, you could be missing out on significant growth opportunities. 👉👉👉 And one afterthought: what if you were the brand? In the workplace, at friends, finding a partner, pitching for a project, at an event as a speaker,.... 😉 #branding #marketingstrategy #consumerinsights #businessgrowth

Why are consumers increasingly disloyal to brands? Forbes points to major societal shifts - increased job mobility, less religiosity, higher divorce rates, corporate scandals eroding trust, and an overstimulated "popcorn brain" perpetually craving new inputs. These trends have fundamentally changed how consumers approach brands - no longer viewing them as trusted, lifelong partners but rather disposable options to be swapped out for the newest novelty. While not the newest take, it's a reminder that D2C brands need to constantly innovate and produce fresh offerings to survive in this new age of dwindling brand allegiance. https://lnkd.in/dfXmYU2W