Kerel Cooper’s Post

GumGum appoints Kerel Cooper as CMO to lead global marketing strategy and drive growth with his ad tech expertise. Read the Latest full News - https://lnkd.in/d3em_gkh #MarTech #MarTechedge #GumGum #DigitalAdvertising #AdTech #MarketingLeadership #ContextualAdvertising #KerelCooper #CMO #Innovation #MarketingStrategy #Growth #Advertising #MindsetFirst #GlobalMarketing

Some great strategic thinking from the teams at Menulog, Thinkerbell, and UM Australia, cheekily tying into an unexpected cultural moment. Well done for turning this around so quickly! This is a perfect example of how the agility of digital outdoor formats can, in a moments notice, enable brands to be dynamic in their messaging!

Have a read of my article on how Snickers overcame declining sales growth and created brand fame with their iconic “You’re not you when you’re hungry” global campaign!

"Spent my diaper days eyeing on Bata stores like a hawk, only to discover that it was Europe's hidden treasure." Performed a one man show in the Google Ads platform, putting Bata in the limelight for a demo assignment. Mission of the campaign was to skyrocket the website traffic where clicks take the lead role and steal the spotlight!" Cooked up a clever campaign that pulled in the crowd, proving that even a demo can dazzle. Shine zones of the assignment: ⭐ Organized two ad groups one for women sneakers and other one for men formal shoes. ⭐ Conducted Keyword research on two different ad groups, which included negative keywords as well. ⭐Made Google Ad Copies for each group capturing the ad strength as well. ⭐ Explored and analyzed diverse bidding strategies, ultimately determining that maximizing conversions best suits the given situation. Acknowledging my human error, I realize the misspelling of "conversions" while crafting this post. 😅 A heartfelt shoutout Reshma Shaikh, who came to the rescue just in the nick of time, preventing my ship from sinking 😀. Stepping into an unchartered territory! Ready to soak up your clever commentary and quirky suggestions. #IIDE - The Digital School#Aman Kapoor#Reshma Shaikh#Karan Shah#newbeginnings

American manufacturing icon William Wrigley Jr., the mastermind behind the world's largest chewing gum empire, understood the enduring power of advertising. Through his extensive campaigns promoting Spearmint chewing gum, he proved that even a dominant market leader must consistently invest in brand visibility. Wrigley's wisdom remains relevant: sustained success hinges on persistent engagement with your audience. #Advertising #BusinessHistory #Marketing #MarketingWisdom #BusinessStrategy

They had to snatch just the one thing the ladies had in their signature excitement... Men! The HEINEKEN Company #marktecons #marketing #marketingdigital #branding #brandavertising #adsoftheworld #creativeadvertising #strategy #adcampaign #advertising #creativity #brandstrategy #brandads #AdvertiseWithUs #advertisingagency #Heineken #beer #beertime #heinekenbeer #ServingThePlanet

If popular brands were matrimony sites how their taglines would have justified the first move of searching desirable #bride and #groom.💕 PepsiCo The Coca-Cola Company Mountain Dew Ice Red Bull Shaadi.com BharatMatrimony.com image credit: #Google Google *this post is solely for entertainment purpose. Anupam Mittal Murugavel Janakiraman #Brands #Branding #Marketing #Tinder #MatrimonialSites #MarriageBureau #ContentMarketing #SocialMediaMarketing #DigitalMarketing #Advertising #BrandRecall #Taglines

Just a couple of weeks ago, I posted about the importance of capitalizing on your brand’s existing assets in your marketing strategy – and as luck would have it, PepsiCo, Inc.’s Mtn Dew just launched a perfect real-life example! Tapping into their legacy of outdoor camaraderie and refreshment, #MtnDew is going back to their roots for the first time since their rebrand in 2008. Leveraging the themes of an existing #brand asset, mountain iconography, they’ve introduced the Mountain Dude, an exciting new brand character dedicated to the mountain lifestyle and, of course, quenching his thirst with Mtn Dew. The Dude rescues tech-obsessed youngsters from their screens, transporting them to lively mountain adventures, blending humor with an iconic call to action: Do the Dew. In an interview with Ad Age, Mtn Dew’s VP of marketing, JP Bittencourt, was quoted: “We had this untapped potential in terms of mountain iconography and being outdoors.” This strategy solidifies how we perceive Mtn Dew by leveraging their assets: they’re the drink we choose when we want to unplug, get outside, and have a good time! The Mountain Dude is expected to come to life across a variety of real-world experiential activations…who else is excited?! #MarketingAndAdvertising #ThoughtLeadership #BrandStrategy #MediaStrategy #Innovation #MountainDew #DoTheDew

Guiding our work and learnings in the light of Buddha's eight fold path. Happy Buddha Purnima 🙏✨ #BuddhaPurnima #buddhadharma #Dhammachakra #bodhitree #ThinkTree #adagency #advertising

🍅 Heinz is turning the tables! 🌭 💨 Making waves in the Windy City with their ingenious billboard campaign, the brand is dispensing ketchup packets outside hot dog stands in Chicago in opposition to local restaurants daring to skip out on the beloved condiment. 😲 This is not just about ketchup; it's about marketing perseverance and brand insights leading to new opportunities! 💡💪 The "Smack for Heinz" campaign shows us how to take a stand for what we as marketers, and the stewards of our brands, believe in. 💥 From creative billboards to digital OOH and social media ads, KraftHeinz is spreading its message, and deliciousness, far and wide. 🌏✨ Let's ketchup with the trend and embrace the power of perseverance! 👏 #heinz #smackforheinz #brandinsights #outofhome #marketing #advertising #marketingagency #ascendamarketing