Kering Eyewear’s Post

The eyewear styles of the comeback. Barcelona AW24 trends! It is curious how the new frames, now that we have gathered on the shelves of El Graduat, coincide in style between brands that do not look alike at all. Famous trends spread, even between independent eyewear brands. Here are some thoughts and examples on the coming trends in eyeglasses and sunglasses. 😎 Expat Recruits (Pty) LtdExpat US TaxBarcelona Expat ServicesBarcelona MetropolitanBarcelona Expat Life

The source is the same but the produce is different. Have you heard this before? Imagine how complex one's systems should be to ensure that the products designed and sold are unique to each brand manufactured and marketed by the house of Essilor-Luxottica. With us, the legacy of Luxottica plays a pivotal role, a conglomerate renowned for its masterful creation of eyewear for illustrious brands such as Prada Group, Versace, Tory Burch, Persol, Vogue, Oakley, Ray-Ban, Burberry and so many more, as seen in the video below. Despite originating from a singular source, Luxottica’s artistry is evident in the distinct identity and narrative each brand portrays through its eyewear designs. We have never seen a design of Oakley overlap with that of Ray-Ban, Oliver Peoples or Persol. The DNA of Prada is kept different from that of Versace. It is complex and no one has mastered the art of branding as well as the Essilor-Luxottica team has, given the evolution of brands like Ray-Ban and Oakley. Even the marketing of each brand is distinctively unique, making it super hard for anyone to guess that all these brands originated from a single house! Following the strategic merger with Essilor, Luxottica not only solidified its stance in the eyewear industry but also championed the fusion of fashion with optical innovation. Within the walls of S.R.Gopal Rao Opticians and Optometrists, the journey isn’t just about eyeglasses. We are a legacy brand committed to nurturing your vision care with style. This summer, we invite you to explore the confluence of style and protection. Each frame is a chapter in the extensive storybook of Luxottica's craftsmanship, waiting to become a part of your summer saga. #LuxuryEyewear #EyeCare #SunglassesCollection #SRGopalRao #StyleAndVision

Do you know what Gucci's cool marketing strategy is? Gucci is super famous for its fancy fashion stuff. They're really good at telling stories and making people feel connected to their brand. Whether it's posting awesome pictures on Instagram or making fun videos on TikTok, Gucci knows how to keep people interested. They also team up with cool people and artists to make even cooler stuff. This helps Gucci reach more people and stay trendy. Let's learn from Gucci's cool ideas and how they make fashion fun for everyone!  #Gucci #MarketingStrategy #FashionFun

🌟 Every iconic brand starts with just one day of effort. Think about where Gucci, Chanel, Prada, Hermes, and YSL began—small steps that turned into global powerhouses. From their starting days to today, their journeys are proof that consistent hard work, vision, and resilience lead to massive success. 💡 Remember: Growth doesn’t happen overnight, but with dedication, your brand can achieve greatness too. Keep pushing forward #BrandGrowth #SuccessJourney #LuxuryBrands #Motivation #EntrepreneurMindset

The acquisition of Supreme by eyewear giant EssilorLuxottica marks a fascinating turn in the streetwear industry. While Supreme remains an iconic brand, it's no secret that consumer tastes are evolving. The streetwear craze that peaked around 2017 has seen a shift. Hype-driven drops and limited-edition items don't hold the same sway they once did. Customers are increasingly seeking quality, versatility, and a sense of personal style over fleeting trends. Could this acquisition be a strategic move to adapt to these changing preferences? It will be interesting to see how this partnership evolves Supreme's product offerings and brand identity. Will we see a focus on more accessible, everyday pieces? Or perhaps a fusion of streetwear aesthetics with functional eyewear? One thing is certain: the streetwear landscape is forever changing, and this acquisition signals a potential new direction for the industry. What are your thoughts on this strategic move?

Vogue eyewear

Did you know? 🤔 Gen Z is expected to represent 70% of luxury spending by next year 🤯 So, how can you tailor your messaging to this generation that values #inclusivity, #sustainability, #transparency, and #technology? The likes of Gucci, ROLEX, Prada Group, and Coach are all adapting to the expectations of this growing audience. Here’s how you can too 👉 https://lnkd.in/eCmZNM5k #luxurymarketing #genzmarketing #shoppinghabits #luxuryconsumer #luxurygenz

For the first half ended June 30, 2024, and despite a challenging macro context, Prada posted excellent results with a strong retail sales growth of +18% YoY at constant exchange rates and a net revenue increase of +17%. to €2.55 billion, largely driven by its retail network and beating consensus estimates. Retail sales for Q2 aligned with the half-year results at +18% YoY growth.   This outstanding growth was driven by all the regions, most of which experienced double-digit growth, and its brands, fueled by Miu Miu. The latter experienced retail sales growth of +93%, while Prada continued its more mature above-market sales trend with a +6% increase in sales, compared to the same period in 2023. Miu Miu’s commercial success was a result not only of outstanding creative prowess but also of successful activations, highly acclaimed fashion shows, as well as special projects like Miu Miu Upcycled and several collaborations. Regarding regions, APAC showed +12% growth for H1 (with an embedded slowdown in Q2 versus Q1), while Europe posted excellent +18% growth. The Americas experienced good sequential growth at +7%. The two standouts for H1 regionally were once again Japan at +55% growth and the Middle East region, which experienced an exceptionally robust +20% growth (all at constant exchange rates). Management re-iterated that in a challenging macro-economic environment, the Group continues to exercise the disciplined execution of its business and distribution strategy, as well as remaining agile and invested in capitalizing on the strength of its brands Prada and Miu Miu, in terms of product range, branding communication, and brand positioning. #CXG #CX #Customerexperiencegroup #customerexperience #industrynews #prada #miumiu #luxurybrands #luxury #financialresults

An interesting read for anyone in the luxury goods space. 👇 “The deeper issue is brand relevance. Luxury brands must constantly evolve while staying true to their core identity—a balance Gucci seems to have lost. When Gucci was a star in luxury, it excelled at client-centric storytelling, celebrating diversity and radical self-expression. But since parting ways with Michele, Gucci has distanced itself from that identity, leaving behind its confident and bold brand narrative.” Today, if brands don’t inspire, they die out. What are your thoughts on this? https://lnkd.in/eaemyzAw

Gucci's Identity Crisis: A Sign of Change for the Luxury Industry? Gucci’s recent brand identity struggles highlight the evolving nature of luxury fashion in a digital-first world. After the departure of creative director Alessandro Michele, who transformed Gucci into a maximalist, bold brand, the company now faces an identity vacuum. The brand is torn between attracting younger generations, who crave innovation, and maintaining its older, loyal customer base. Gucci's shifting strategies reflect broader industry challenges, including the need for luxury brands to balance tradition with modernity. The rise of digital interactions, the importance of sustainability, and the increasingly blurred lines between fashion and entertainment are forcing companies like Gucci to rethink how they engage with consumers. The luxury industry must now focus on consistent identity, authenticity, and adapting to the rapid pace of technological and cultural change. Gucci’s current state serves as a wake-up call for brands that need to evolve while remaining true to their core values. #LuxuryRebrand #FashionInnovation #GucciCrisis #BrandIdentityShift #DigitalLuxury #FashionTech https://lnkd.in/d3xea9mM