Kerri O'Connor’s Post

Discover why Programmatic Guaranteed CTV is a game changer for digital advertisers! With the upcoming political season, secure your ad placements and access premium inventory from many notable publishers. Leverage Simpli.fi's solution for unmatched targeting and campaign effectiveness

ICYMI, 35% of every programmatic ad dollar is spent either on nonviewable, nonmeasurable, made-for-advertising inventory or bot traffic. This means programmatic eCPMs are triple the amount advertisers pay on the IO. Cadent’s Aperture Platform delivers CTV/ OTT ads within premium environments. With an additional layer of deterministic targeting and measurement via Aperture Viewer Graph, and 1st party data onboarding via Aperture Audience Studio – we ensure every ad dollar is spent toward working media.

Are you ready to ride the #CTV wave? Connected TV is on the rise with 92% of US households reachable by CTV programmatic advertising, and CTV ad spending is projected to surpass $38 billion by 2026. However, the approach faces challenges including limited audience data and ad inventory constraints. Learn how contextual advertising overcomes these obstacles and improves CTV targeting effectiveness by providing non-intrusive, interest-based ads. Read more: https://lnkd.in/gnpiQzAF #AdTech #IndustryTrend #ConnectedTV

Are you ready to ride the #CTV wave? Connected TV is on the rise with 92% of US households reachable by CTV programmatic advertising, and CTV ad spending is projected to surpass $38 billion by 2026. However, the approach faces challenges including limited audience data and ad inventory constraints. Learn how contextual advertising overcomes these obstacles and improves CTV targeting effectiveness by providing non-intrusive, interest-based ads. Read more: https://lnkd.in/eVZG_TEh #AdTech #AdTechTrend #ConnectedTV #CTVAdvertising

I may be reading through rose-colored glasses, but two exciting takeaways from programmatic CTV "hitting puberty" In 2024:   1. Programmatic connected TV scales are tipping toward private marketplace (PMP) deals   PMP (biddable media) deals offer advertisers cost efficiencies, more specific audience targeting, a wider range of publishers and more detailed measurement/attribution vs programmatic guarantee deals. We are fortunate to offer our clients over 250 PMP deals.   2. Higher standards for programmatic CTV transparency. The puzzle of channels an ad goes through is convoluted and can raise questions about frequency, brand safety and who is profiting. Many of these concerns can be resolved using top-tier DSPs (like The Trade Desk) and a hands-on approach from the person pulling the levers. However, both publishers and advertisers would benefit from knowing who is profiting from each impression served. Message me if interested in learning more about PMP deals or the transparency questions you should be asking.   Cheers to a great 2024 to all navigating the ever-evolving media landscape!

Great insight here! Through an outcome-based lens, advertisers can better navigate a fragmented media landscape and leverage programmatic CTV to secure high-quality placements, enhance targeting, and drive measurable results. Advertising #CTV #Programmatic

Improved targeting, measurable results, and cross-device integration make CTV a crucial channel for advertisers looking to maximize ROI in a rapidly evolving digital landscape. This article explains in a very educational way why CTV is a must. https://lnkd.in/dqiU89WA #CTV #programmatic #digitaladvertising

Are you ready to ride the #CTV wave? Connected TV is on the rise with 92% of US households reachable by CTV programmatic advertising, and CTV ad spending is projected to surpass $38 billion by 2026. However, the approach faces challenges including limited audience data and ad inventory constraints. Learn how contextual advertising overcomes these obstacles and improves CTV targeting effectiveness by providing non-intrusive, interest-based ads. Read more: https://lnkd.in/gx24tkGY #AdTech #AdTechTrend #ConnectedTV #CTVAdvertising

Brands and agencies are gearing up to tackle privacy concerns and navigate the cookieless environment. One promising avenue that stands out is Connected TV (CTV). Offering precise targeting, enhanced engagement, and comprehensive measurement, CTV presents advertisers with a valuable opportunity to connect with their target audiences effectively.