Keshila Vallot Shannon’s Post

AI strategies are evolving fast. Worried your team isn't keeping up? We can help you bridge the gap. Join our AI Adoption Accelerator program. Your team will learn practical AI strategies that transform them into a strategic powerhouse. Explore how to leverage AI for content creation, strategic planning, search strategy, product marketing, growth marketing, demand generation, research & data analysis, automation, personalization, and more. This program is ideal for marketing leaders across fields, with in-person, virtual, or hybrid options available. Start your AI journey with us, and you'll turn inspiration into actionable success. If you're ready to start your AI journey, DM me or Liza Adams. We'd love to tailor a program for you and your team. To learn more about our program and applied AI workshops for specific marketing functions and roles. Here's the link: https://lnkd.in/gyz4A2sS

Something I find scary? Many here on linkedin are promoting the use of AI in marketing and GTM without thinking about the strategy! All I am hearing is a bunch of tech talk. Features and functions. So let's dive into some hands-on tips for making the most of AI marketing tools. No jargon, just plain talk. 1️⃣ Data-Driven Decisions: AI is about data, not guesswork, start by identifying what really matters. Track metrics like customer behavior, preferences, and buying patterns. Use these insights to personalize your marketing. Remember, data isn't a one-time thing; keep it fresh to stay agile. 2️⃣ Focus on the Right Metrics: Don't get lost in a sea of data. Know what metrics align with your goals. Want more revenue? Measure conversion rates, order values, and customer lifetime. Prioritize what's relevant. Toss the noise. 3️⃣ Goal-Driven AI: AI tools should march to the beat of your business goals. No random picks. Choose tools that match your data and objectives. Regularly check performance. Flex when needed. AI should make your team shine, not confuse them. Aligning AI marketing tools with your business goals isn't just a buzz phrase; it's the real deal. It's about getting tangible results that boost your business. Keep it simple, keep it real. #ai #aiautomation #aiandbusiness #aiadoption

Are one of the 97% of business owners who believe ChatGPT or other gen AI tools will help your business, but don't know where to start? Join me for Inverta and PathFactory's webinar on 1/31, where we'll explore practical AI use cases for marketing, and demonstrate where to plug AI in throughout your campaign planning and production. Register here. https://shorturl.at/akqzX

Over the years, AI has grown immensely and transformed the way we personalize marketing and sales.   AI has greatly improved our marketing conversion rates, but using AI in marketing is still hard for many businesses and professionals.   To start with AI-driven marketing, you should have:   - A basic understanding of AI - Some ideas on how it could be used - A strong team of like-minded people - A big desire for innovation   Here are the steps you can take to achieve this:   - Find areas where AI could be used - Train your team on AI basics - Run small test projects - Analyze the results and adjust your strategy   By following these practices, you’ll learn that:   - AI can greatly improve personalization in your marketing approach. - Success with AI requires careful planning and execution - Continuous learning and adapting are key to staying ahead.   So, the journey to AI-enhanced personalization can be tough, but it's definitely worth it.   But how can you learn and implement Generative AI in your Business?   Need some guidance? We’ve got you.   At NeoLumin, we empower businesses and professionals to elevate their work and careers through analytics and GenAI.   ➡️ It’s about what we offer, who we are, and how we deliver impactful results.   🔗 Visit our website to schedule a consultation today at hello@neolumin.com and learn more about our transformative approaches. P.S. Repost this ♻️ if you found it helpful. Thank you!   #ArtificialIntelligence #BusinessProductivity #AIinBusiness #GenerativeAI #AIinBusiness #Innovation #DigitalTransformation.

With the chief economists stating the outlook for the global economy looking uncertain at this year’s #WEF24, and the IMF forecasting a decline in global growth, it could be easy to feel downhearted. However, the positive talk and optimism around the potential of AI is something to be excited about, we certainly are - with Generative AI is being touted as a productivity game-changer in 2024. With the potential to transform roles and boost performance across functions, AI could add the equivalent of $trillions to economic value annually. So, it was particularly interesting to hear in a report released at the event from Oliver Wyman that 97% of workers surveyed think generative AI could help them in their current role, but only around 50% use these tools at work. Activating AI in the workplace can be a daunting task, understanding which tools to use, and how to use them effectively and compliantly, can feel like a minefield that is easier to avoid. At Bright we are constantly looking at new AI marketing tools, and we also support marketing teams when they are looking to safely navigate and harness the power of fast-evolving marketing AI. We can assess and evaluate which AI solutions you will gain the most benefit from using, support you in building a business case for AI investment and set your teams up to be able to autonomously test and adopt AI tools using an agile marketing approach. Get in touch if you are interested in finding out more: https://lnkd.in/e8DZ9696 

- Utilize generative AI tools to maximize marketing efficiency by automating repetitive tasks, freeing up time for strategic initiatives. - Evaluate the proven track record and case studies of AI tools before investing to ensure they deliver on their promise of enhancing productivity. - Stay informed on industry trends and CMO strategies by attending events like Cannes to network and gain valuable insights. Engagement Question: Have you explored leveraging AI tools in your marketing strategy, or are you looking to learn more about implementing them? #MarketingEfficiency #AIinMarketing #CMOStrategies #CannesInsights #MarketingTechnology #DigitalMarketing Learn more about this topic here: https://lnkd.in/ec48_tE8 At Grow Scale Win™, we use AI to enhance productivity and efficiency. The AI Growth System® provides a holistic approach to business growth with a personalized strategy and AI-powered tools for lead generation, nurturing prospects, and closing sales. Learn more at www.growscale.win. DM us with any questions.

🌟 As marketers, we're on a thrilling race!🏁 With AI, analytics, and automation reshaping our industry rapidly, staying updated isn't just an option—it's a necessity. According to a recent study by Gartner, a whopping 58% of marketing leaders are planning to amp up their AI investments in the next two years📈. My own journey mirrors this shift. From hesitant beginnings with automation tools to now, where I strategically integrate AI to analyze campaign metrics precisely, the evolution has been intense but rewarding.🛠️ #LearningNeverStops However, it's clear that the sword of technology cuts both ways. Some of us worry about the relevance of our skills tomorrow, while others see this as a golden era of innovation and opportunity.💡 What's your take? ✨ Here are action points to consider: 1. If you haven't already, start skilling up in AI and automation today. The future waits for no one! 2. Share your experiences and tips on embracing new technologies in your role. We all can learn from each other! 3. Reflect: How do you balance the blend of technology and human creativity in your strategies?🤖+🧠=💥 Let's discuss how we're adapting and innovating in this changing landscape. Your thoughts and experiences are invaluable! #marketing #digitalmarketing #AI #analytics #automation 👇 What content performs the best for you when incorporating these new tools?

Here are 5 ways AI is changing how marketing, sales, and customer success operate, based on research: 🐒 Evolving GTM with AI: The latest research reveals a seismic shift in Go-To-Market strategies, with 87% of teams leveraging AI more than anticipated. This marks a transformative era where AI is not just an add-on but a core component of strategic planning. 🌟 The AI Advantage: Teams integrating AI report not just meeting but EXEEDING their targets, with AI Power Users being over 2x as likely to be confident in achieving their upcoming goals. 🔗 AI Beyond Marketing: AI's influence is sprawling across various departments. While marketing leads the AI adoption curve, sales and customer service aren't far behind, gearing up for a significant uptick in AI use in 2024. 🔑 Integration Over Isolation: The research underscores the importance of integrating AI into existing tech ecosystems. AI solutions embedded within existing platforms are outperforming standalone systems, proving that seamless integration is key to maximizing AI's potential in GTM strategies. 🏅 HubSpot's Edge in AI Impact: A standout revelation is the superior impact of AI for HubSpot users. When compared to users of other platforms like Salesforce and Marketo, HubSpot's clientele is almost 2x as likely to report a substantial improvement in achieving their goals, thanks to AI. This positions HubSpot not just as a tool but as a transformative ally in the AI-driven business landscape. Want more AI research? Check the comments for a link to the full report! #hubspotpartner #ai #marketingstrategy #salesstrategy #customerengagement #digitaltransformation

Show us when you have done it, NOT just talk some empty words about future. Without metadata, AI is the dumbest technology any of you will ever have to use again. Let's try a simple go/no-go test to see if AI works. Is there any today's AI data solution you know, that can interpret and answer the following Chinese-English multilingual questions? With our intellectual property (IP), a copyrighted multilingual metadata, we can provide real time answers, by census geographical locations, as evidence for decision/policy making. "Who, in the Ontario province of Canada, has new US patents granted on the nearest Tuesday (Eastern Time), when the USPTO releases the newly granted US patents on a weekly basis?" "Who, in the "江蘇‘’ province of China, has new US patents granted on the nearest Tuesday (Eastern Time), when the USPTO releases the newly granted US patents on a weekly basis?" Metadata is an enabler. Without metadata, NO data can be found/retrieved, even by the most advanced technologies, like AI, high-end chips, supercomputers, etc. https://lnkd.in/g-aJFnX Does our IP ring a bell to you?

How is AI applied to real business cases that make impact? Let me show you one example of many..... I have been advising and working with Momentum.io on their product and AI prompting for the last few months and it has been a blast to see what they are doing with it. The leadership and Momentum.io team came up with this idea of "Executive Briefs" which is where the AI analyzes a certain set of calls across the entire org or smaller team to identify patterns, trends, common traits, and then make recommendations. I wish the Executive Briefs were my idea, as soon as they showed me I was like, "WHY DIDN'T I THINK OF THAT!?" But alas, its amazing to see innovation like this from them and been fun to tweak the AI prompting side that delivers this kind of result. Seeing this in action just makes me nerd out seeing how AI can be applied in real time to make an impact. Santiago Suarez Ordoñez the CEO told me that, "Momentum executive brief data for my whole team and on a weekly basis give me a digest that is readable, that is opinionated, that is objective. This allows us to take critical actions talk about the key topics and improve organization." From my enablement brain, thinking of the possibilities of something like this is amazing...something that I have asked several large CI tools for this capability and they have yet been able to do something similar because they are focused on different market categories. But if you think about what you could do with this, you could: 1-Summarize the main pains and questions of ICP personas 2-Understand skills, competencies, behaviors of reps trending across calls 3-Real time feedback of product or messaging 4-Weekly pulse of Customer Success check in calls to see how current customers are feeling 5-Communication for marketing, product, enablement, leaders, sales, CS, etc either all in one spot or customized to their liking so they receive info that is relevant to them. Its crazy how much info you can glean from one call that most people are not tapping into. I am having a blast playing with Prompts and possibilities with the Momentum.io team. If you do not think that AI can make a measurable difference... I will be posting more examples like this because I am seeing my entire enablement changing for the better as a result of what AI can do. #buckleup