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Time to get rid of boring RV placements! ❌ Many rewarded video placements work in every game. Currency multipliers, revive button, or upgrades, to name a few. But even though these placements remain “safe bets,” seeing them everywhere can tire players and decrease their engagement. Creating innovative RV placements, tied to a game’s specificities, is a great way to generate curiosity and make rewarded videos more appealing. That’s gamification 🎮 In Divineko, some of our top-grossing rewarded video placements are gamified. Chests work particularly well 🧰 Players are introduced to them early in the game through the shop. They can open one chest per day for free, but there’s a little twist. In order to unlock the chest, they must draw 3 signs in less than 3 seconds. The process is fun, and players can repeat the experience after watching an RV. Later in the game, users enter a chest room that’s unlike any other. They have only a few seconds to open as many chests as possible by drawing the signs displayed on each of them – a process they’ve already been taught earlier. In both cases, the “drawing” mechanic used to open chests is the main mechanic of the game, also used to fight enemies. Opening all the chests in one go is extremely challenging, and most players don’t make it… But thankfully, they can watch an RV to get more time, open the remaining chests, and collect all the rewards! Gamifying rewarded video placements turns a daunting experience into a fun, positive one that betters the user experience. Such additions have not only improved ad revenue, but also Divineko’s rating on the Google Playstore (4.8/5 ⭐). Have you tried gamifying a rewarded video placement? What were the results?

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Fabien Hersen

Ketchapp COO - Ubisoft

5mo

Very helpful!

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