Keurig Dr Pepper Inc.’s Post

Love this quote from P&G President & CEO Jon Moeller - “We would rather invest $1 in innovation or $1 in brand building any day of the week, before we invest in promotion. And why is that? Because those first two investments offer the potential of proprietary advantage; promotion does not.” If you are looking for a way to make that $1 investment in innovation or brand building stretch further, then please get in touch. It's what we do.

Innovation isn't just a buzzword; it's a way of life for Product Managers in 2024! Cultivating a culture of innovation remains paramount. Get ready for a year filled with creativity, experimentation, and breakthrough ideas. 🚀 Got any you want to share? Get in touch now and let me know! #InnovationCulture #ProductInnovation

Recently, during my product portfolio research of an FMCG brand, I was pleasantly surprised by how they are driven by a clear mission and vision. It went beyond merely stating a generic vision and mission on its website. Delving deeper, I discovered a well-defined cycle where every initiative brought the company’s vision to life. What's even more impressive is their consistent communication of this vision, ensuring it becomes ingrained in the minds of their customers and consumers. From my experience, I've observed companies that neglect their vision and mission, veering off in different directions. Is your company’s vision and mission providing you with focus, coherence, and direction?

Leaders set the tone! 🚀 As the CEO of Sachs Marketing Group, I'm excited to share how we foster a culture of innovation.📲 Check out this article by Brett Farmiloe on TechBullion.

The cornerstone of every trailblazing brand - cultivating a Culture of Innovation. It's about fostering an internal environment that doesn't just accept, but actively encourages new ideas, inspiring unique brand offerings and distinguishing you from the pack. 💡 A Culture of Innovation isn't just about brainstorming sessions or innovation labs. It's about creating a safe space for out-of-the-box thinking, where failures are not setbacks but stepping stones to something truly groundbreaking. Remember, the most successful brands aren't those that follow the trends, but those that set them. Cultivating a Culture of Innovation is the first step towards becoming a trendsetter, a game changer, and a leader in your field. 🎯 So, let's not just innovate; let's cultivate. Let's foster a Culture of Innovation that encourages new ideas, inspires unique brand offerings, and sets us apart from our competitors. 📝 Key Takeaways: Cultivate a Culture of Innovation: Foster an internal environment that encourages new ideas, leading to unique brand offerings and a clear competitive edge. Embrace Failures: Create a safe space for innovative thinking, where failures are stepping stones towards groundbreaking ideas. Be a Trendsetter: Remember, the most successful brands set trends rather than follow them. Cultivating a Culture of Innovation is a leap toward becoming a leader in your field. #CultureOfInnovation #BrandInnovation #Trendsetters #CompetitiveEdge #ThinkDifferently

When Innovation meets Marketing

Thrilled to share that I recently had the privilege of delivering a presentation on navigating the challenges and seizing the opportunities in the realm of premium products. 💼 From dissecting market dynamics to unveiling innovative solutions, it was an insightful dive into the strategies that elevate premium brands to new heights. 📈 #PremiumProducts #Innovation #ChallengesAndOpportunities

Want to stay ahead in the world of product innovation? Here's how strategic thinking can give you the edge! ✨ 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐕𝐢𝐬𝐢𝐨𝐧: Imagine having a clear vision that aligns perfectly with your company's goals and market needs. This vision sets the direction for your innovation efforts and earns you the buy-in from stakeholders. 📈 𝐆𝐚𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Knowing market trends, understanding customer needs, and analyzing the competitive landscape can help you spot opportunities for innovation and give your product that unique edge. 💡 𝐄𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞 𝐍𝐞𝐰 𝐈𝐝𝐞𝐚𝐬: Fostering an environment that welcomes creativity and fresh thinking is crucial. It's like planting seeds for continuous improvement and groundbreaking products. 🔄 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐞 𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞 𝐂𝐡𝐚𝐧𝐠𝐞: Being strategic means initiating and managing change effectively. This ensures your innovations aren't just good ideas but are also successfully implemented and adopted. 🤔 𝐌𝐚𝐤𝐞 𝐈𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: Enhancing your decision-making skills allows you to make informed choices that push product innovation forward, leading to career growth. Strategic thinking isn't just about planning; it's about creating a path to success. How do you incorporate strategic thinking in your role? Share your thoughts below! 👇 #ProductInnovation #StrategicThinking #CareerGrowth #Innovation

Innovation is everything. It’s the whole ball game. When you fail to innovate, your brand is dead, buried, done. Consumers can sense stagnation, and they will move on to another brand in the blink of an eye. Innovation drives sales, it drives growth, it moves the needle. https://lnkd.in/gH3HnDf2

Prioritizing time for brainstorming and ideation is challenging, and turning ideas into execution is even harder. While 80% to 90% of executives consider innovation a top priority, only 6% are satisfied with their innovation performance (McKinsey). Instead of guessing your innovation success, imagine demonstrating your team or organization’s Speed to Innovation Activation with a set of KPIs that provide insights such as: ✔ Opportunity and ROI loss for unexecuted ideas ✔ Culture readiness for intrapreneurial activity ✔ Frequency and speed of idea advancement ✔ Impact of gatekeeping and politicking on idea progression ✔ Inequities in idea activation How would you describe your Speed to Innovation Activation? Can you measure it? Learn more ➡ https://lnkd.in/eXUHRycZ