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Jeff Bezos explains why so many companies hem and haw when it comes to making decisions (because they don't see them as 🚪 or🚪🚪— you'll see): This snippet was taken from a two-hour interview on the Lex Fridman Podcast that aired last month. This wasn't the first time that Bezos uttered this #decision-making philosophy, however. He's been adhering to it for a while. This is from a shareholder letter back in 1997, when Amazon was just three years old and had just gone public a few months prior: "Some decisions are consequential and irreversible or nearly irreversible — one-way doors -- and these decisions must be made methodically, carefully, slowly, with great deliberation and consultation. If you walk through and don't like what you see on the other side, you can't get back to where you were before. We can call these Type 1 decisions. But most decisions aren't like that — they are changeable, reversible — they're two-way doors. If you've made a sub-optimal Type 2 decision, you don't have to live with the consequences for that long. You can reopen the door and go back through. Type 2 decisions can and should be made quickly by high judgment individuals or small groups. As organizations get larger, there seems to be a tendency to use the heavyweight Type 1 decision-making process on most decisions, including many Type 2 decisions. The end result of this is slowness, unthoughtful risk aversion, failure to experiment sufficiently, and consequently diminished invention. We'll have to figure out how to fight that tendency."

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