Kevin Ngalamulume’s Post

When you think of luxury sports cars, Ferrari is a name that stands out. With a market capitalization of €74.76 Billion as of today, August 12th, 2024, Ferrari has established itself as a global leader in the luxury auto market. But what’s the secret behind their success? It all comes down to the Focus Strategy. Ferrari doesn’t aim to be everything to everyone. Instead, they’ve mastered the art of appealing to a specific niche—luxury sports car enthusiasts who value performance, exclusivity, and prestige. By concentrating on this particular market segment, Ferrari has built a brand that is synonymous with luxury, speed, and unparalleled craftsmanship. The Focus Strategy, one of Michael Porter’s four generic business strategies, is about zeroing in on a specific segment of the market and serving it better than anyone else. Ferrari's success exemplifies the effectiveness of this approach. By tailoring their products and marketing efforts to a well-defined audience, they’ve carved out a strong position in the luxury car market. If you’re looking to differentiate your business in a crowded industry, the Focus Strategy could be your winning formula. I’ll share more insights on the types of focus strategy in the next episode of the #1MinuteMBAwithYemiSolves series! What do you think about the Focus Strategy? Could it work for your business?  Please, share your thoughts in the comments. ✍ To Your Business and Career Success, Yemi Solves ---- FOLLOW #1MinuteMBAwithYemiSolves for more MBA-quality insights to help you master the business world, one minute at a time! — Remember to SHARE this insightful update with your #network. --- #1MinuteMBAwithYemiSolves #1MinuteMBA #YemiSolves #MBA #Business #BusinessStrategies #BusinessProcessDevelopment #BusinessFunctions #BusinessStrategy #MastersinBusinessAdministration #entreprenuer #conglomerate #startup #founders #founder #money #profit #revenue #businesssuccess #businessgrowth

Women make up 48% of motorists in the UK. Looking at these stats, the proposition of car brands aligning with a driving force, in Women’s Football, makes sense. Skoda have just done exactly that, by becoming Chelsea Women’s official car partner. As part of the partnership, players and staff will have access to Skoda’s all-electric Enyaqs And Skoda will have branding both at Stamford Bridge and Kingsmeadow when Chelsea Women play, as well as exclusive content appearing across Chelsea Women’s channels This is a great way for Skoda to leverage its brand through a partnership that will provide a targeted platform, at a time where women's car ownership in the UK has reached record levels And the focus on sustainability and electric cars is becoming a key factor for the future of the car industry. There are multiple opportunities where brands can create strategic partnerships that utilize Women’s Football And with Women having control over 80% of consumer purchasing decisions, the ability to deliver ROI and brand KPI's through such partnerships is further increased. At Football Media we are working with a wide range of brands on Women’s Football club sponsorships, partnerships and activations, as well as player brand ambassador partnerships. #Footballmedia #womensfootball #sponsorship #Skoda #Chelsea #Chelseawomen #football #sustainability #brand

Lewis Hamilton is the GOAT of Formula 1! 🔥 He's not just a racer, he's a global icon who's changed the game. From his go-karting days to dominating tracks worldwide, Hamilton's journey is jaw-dropping. 🌍 But it's not just about his skills on the track. Here are three lessons from his epic personal branding journey: 1️⃣ Authenticity is king. Lewis Hamilton's realness shines through, from advocating for diversity to being unapologetically himself. Every move he makes is genuine and true to who he is. Even when faced with criticism or labeled as a ‘diva’, he never compromises his values. 2️⃣ Consistency is key, especially on social media. Hamilton gets it. He engages with fans, giving them a peek into his life beyond racing.  What sets him apart from other big-name celebs is how he connects with his fans online. He makes a real effort to engage with his followers. 3️⃣ Success speaks volumes. Hamilton's results speak for themselves. He's been at the top for over a decade. No slacking off, even with fame! He really is a LEGEND in the Formula 1 world, and people respect him for this. So, if Lewis Hamilton can build his brand while ruling the track, why can't you? 🤔 Let us know whose brand you want us to explore next! 👇

🖤 Brand Visionaries 🖤 Dare to dream big. And always dream on. This philosophy still resonates deeply. It’s the heart of Porsche’s branding. Ferry Porsche was inspired by his father’s work. His passion and belief in his dream changed the automotive world forever. Back in 1948, Ferry Porsche presented his vision of a sports car to the world. The 356 ‘No 1’ Roadster wasn't just a passing fancy, but the final answer to a dream he never let go. It was a dream born the moment he realized he would never be able to find a car that matched his vision of what a sports car should be. What he created was nothing less than an instant icon in the automobile industry and a masterpiece of design and technical engineering. “In the beginning, I looked around and could not find quite the car I dreamed of, so I decided to build it  myself.” - Ferry Porsche Imagination & Courage: the Keys to Success “The future does not shape itself. The best thing is to take it into your own hands by daring to believe in your dreams. Ferry's dream laid the foundation for everything we do today. One dream that snowballed into an entire brand. We firmly believe that when you follow your dreams, anything is possible. That's why we celebrate the power and potential of all the dreamers in the world. From cars to Zoology. We are all dreamers. Now, let's make those dreams come true.” “We were not the first to successfully pursue a dream. But doing so has changed our world. And so, we encourage ambitious dreamers to believe in themselves and make their dreams come true.” https://lnkd.in/eH62DwcB Cheers to all of the courageous minds behind big dreams. Here's to those who never let go of their beliefs. We only have one life. It’s up to us to make the most of it. From one dreamer to another: Get inspired by those who have worked hard to make their dreams come true. Enjoy this? - Like this post and/or share in the comments  - Follow Emily Rossetta 🖤 for daily insights  - Repost and share with your community ♻️ Credit: Porsche Dreams & Dreamer Stories

Lewis moving to Ferrari is more than just a sports move. This is two iconic brands coming together. So you can safely expect that a whole lot will be brewing around brand deals and big money collaborations! Popcorn out lights out and away we go 🏁 #madovermarketing #advertisingandmarketing #business #lewishamilton #ferrari #formula1 #advertising #marketing #strategy #digitalmarketing #f1 #brands #socialmedia

What are your opinions of Porsche? Answers I got: “Luxury” “High-performance sports” “Expensive, premium” What do you think of Toyota? “Convenience” “Comfort” “Cheap” Two unique sets of answers. Your prospects are a reflection of your brand.

FROM JAMES BOND TO DAVID BECKHAM, THE TIMELESS TALE OF ASTON MARTIN Aston Martin Lagonda Ltd, the legendary British automotive brand established in 1913, is a symbol of timeless luxury, unparalleled craftsmanship, and a passion for the open road. Amidst its rich history, the brand's commitment to excellence and British heritage continues to captivate hearts and minds, making every drive an extraordinary experience. Here is Aston Martin’s social network report for 2023 generated by CAMPAYGN, with a focus on Instagram and TikTok. #socialemediamarketing #socialmedia #astonmartin #instagrammarketing #instagram #tiktok #tiktokmarketing #campaygn

🎯 🏆 This is how you execute brand partnerships. Duracell teamed up with Williams Racing and managed to electrify the fanbase ⚡️🏎️ Unlike the usual luxury sponsors and premium brands in F1, Duracell's entry into the scene seemed unconventional. Yet, this has been a solid move. With Williams Racing's iconic status in F1, Duracell found a fitting partner to showcase their energy. So, what made this partnership a hit? 💡⚙️ 💡 Creative Branding: Transforming the airbox on Williams cars to look like a Duracell battery. The fans loved it 🏎️ 🔗 Fan Engagement: Duracell’s social media team didn’t just talk at fans—they talked with them. From live-posting during races to replying to nearly every fan comment, Duracell brought a refreshing approach to F1's typically serious atmosphere 🗣️🎙️🔊 ❤️ Authenticity: The Duracell team are genuine F1 fans, and they let it show. Their interactions have made fans feel seen and appreciated 🙏🏽 🎩 Unique Merch: Blue cowboy hats with batteries on top took social media by storm 💯 This is a fantastic example of how carefully planned and well-executed partnerships with proper fan engagement create magic. #SportsMarketing #BrandPartnerships #FanEngagement

🚗 Handling Criticism: Lessons from Lamborghini's Journey Did you know that Lamborghini, one of the world's most prestigious luxury car brands, was born out of a criticism? Ferruccio Lamborghini was originally a successful tractor manufacturer. Dissatisfied with his Ferrari's performance, he approached Enzo Ferrari with suggestions for improvement. Instead of considering the feedback, Enzo dismissed Ferruccio, telling him to stick to tractors. Rather than being disheartened, Ferruccio used this criticism as motivation to build his own high-performance sports car. This led to the creation of the first Lamborghini car, setting a new standard in the automotive industry. Key Takeaways for Handling Criticism: Listen and Reflect: Criticism, whether constructive or not, offers an opportunity to reflect on your current practices and identify areas for improvement. Stay Motivated: Use negative feedback as fuel to drive your ambitions further. Let it inspire you to reach new heights. Believe in Yourself: Confidence in your abilities is crucial. Trust your vision and capabilities, even when others doubt you. Take Action: Transform criticism into actionable steps. Focus on how you can turn the feedback into tangible improvements. Ferruccio Lamborghini's response to criticism led to the creation of an iconic brand. Next time you face criticism, remember this story and use it to propel yourself forward. #Leadership #PersonalDevelopment #Resilience #Motivation #Lamborghini #Entrepreneurship #GrowthMindset