Kevin Rutherford’s Post

IF YOU WANT to LEAD the consumer, then YOU NEED to BE the consumer. Life, sports, and yes, your business, will always come down to people. We're all in the business of people. FULL STOP. ------------------- Frequently, I'm asked what the secret sauce is for brands in my world of Nuun Hydration, Kashi Company, Mrs. Meyer's Clean Day, and Tosi Snacks That magic always comes back to the team... the people. The team is your single biggest competitive advantage. --------------------- When I sat down with Eric Ryan, he distilled that the success of his companies came back to the team. "Products are the souvenir of the culture..." So... "If you want to lead the consumer... you need to be the consumer." ---------------------- In short, your team is the brand, and your brand is the team. LIVE IT. ----------------------- This podcast episode with Eric Ryan will help you rethink the way you look at the team, the consumer, and your products. Apple 🎙 ==> https://lnkd.in/gyvWnJFQ Spotify 🎧 ==> https://lnkd.in/gHRNaRag Please subscribe wherever you listen to podcasts. 🙏 #ceoPodcast #cultureFIRSTleadership Culture First Leadership

Carmell M.

Maverick Mama | Cultural Intelligence | Leadership | Speaker

10mo

The SOUVENIR. Wow. Have not received this message in this way before... Makes sense to me! The product carries the truth of what's really going on in within the rebar of the [culture] team. Sometimes, that truth may take awhile to unfold, but it's there. Interesting, and thank you as always Kevin Rutherford for sharing!

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