I’m a reflector. I like to let things settle. To sleep on things. Mull and cogitate. So now it’s been four full weeks since our Charity Gaming safari, I’ve had plenty of time for the insights to crystallise and to see what’s stuck… And the biggest charity sector insight I’m taking from it is: Don’t chase the money! Gaming is a vast market. There are 44 million gamers in the UK. This is a market big enough to help charities deliver their missions, as well as raise funds. As Jude Ower MBE from PlayMob said, start with your mission and the money will follow. Erik Londré from Karta shared a great example. Ronald McDonald House in Sweden created a virtual experience in Roblox that enabled kids to connect virtually with their friends and family in everyday life, helping them recover while still in hospital. https://lnkd.in/epKGxj3R Some other take-aways: - Gaming isn’t one audience and you can’t lump gaming and gamers into one segment. You need to segment and decide who you want to target and why. Move past the sterotypes of who plays being Gen Z and Alpha, male, etc. - It’s all about authenticity, which means you need people in your teams who understand these spaces, audiences and activations. Don’t rely on one team member with a Twitch account to be your gaming oracle. - Don’t be scared of development. Low-code and no-code solutions mean you can create your own content cheaply and relatively easily. And if you do decide to chase the money… - At the moment charities are taking what they know works in sponsorship and community and transferring this into gaming, mostly as sponsored streams. But this activation suffers the same giving fatigue that offline channels currently suffer from. - There is so much more potential around gaming to generate income through creative strategic partnerships, and around-gaming activities, alongside NPD. Watch the video - unlike this post, it’s short … https://lnkd.in/eYzZmrjM
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Hey everyone, I am working on a new gaming brand called Play It Forward TV, which will include a weekly podcast where we introduce you to charities, businesses, content creators. With these guests we’ll talk video games and even compete in a game to wrap up the show. If you run a charity or business, or have your own content creation brand, and would like to be on the show, where you can promote your organization or brand, and talk games, please comment below or DM me for more info! #playitforward #charity #entrepreneur #contentcreator #gaming #esports #payitforward Kellan Wright Unique Raines Amir Satvat Wim Stocks Keith Waggoner 🎮
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🔴 Video Games Make People Violent. And watching People Play Games Is Even Worse.🔴 Well you know what? I am tired of these clichés. Especially when events like ZEvent exist to prove them wrong. ZEvent, a French charity streaming marathon, brings together gamers, influencers, and viewers for a week-end long non-stop fundraising. ZEvent 2024 raised an incredible €10 145 881 for charities focused on environmental sustainability, mental health, and humanitarian aid. Yes, gamers, streamers, and their communities raised this amount by playing video games, collaborating, and engaging in challenges for a cause. This event is a powerful reminder that video games can unite people globally for good. It shows how gaming communities can be mobilized to impact the world positively. It’s about passion, generosity, and solidarity. The world is changing, and so is the way we connect, entertain, and make a difference. Gaming isn’t the enemy; it’s a tool, a platform, and a community that, when harnessed correctly, can change lives. ZEvent is proof that when gamers come together, the world can become a better place. #ZEvent2024 #VideoGames #SocialImpact #Fundraising #Innovation #GamingForGood #CharityEvent
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Who says video games can’t be art? This weekend, we’re sponsoring a charity event for #stjudes , and part of the charity event is an award show! For the award show, we put together small pieces of content like this one for games. The game seemingly looks like a plain cowboy game. Red Dead Redemption 2 tells a story of how a gunslinger may spend his last days, knowing his time is coming to an end. #RedDeadRedemption2 #videogameediting #videoediting #videography
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Hey Everyone! Before the school year and next season of gaming kicks off, I wanted to ask for your support as a community for my non-profit's first fundraiser from now until August 23rd 2024. As it has done so far, Valentino’s Requiem has funded trips, merch, and provided advocacy/coaching for Black Esports collectives for The Tajiri Region and Maroon Tiger Gaming (Morehouse's First Esports Team). Already, these two collectives have made history in their few years and you can take them further. Maroon Tiger Gaming has won a few hundred thousand dollars in national competitions and successful members in the Tajiri Region have racked up wins in Regional competitions worldwide. Your support can make a significant impact in their journey towards success! 💰 WHERE YOUR DONATION GOES: Every dollar you donate will directly support the teams' expenses, including funding trips, hotel accommodations, and acquiring essential gaming equipment. Your generosity will enable the teams to compete at their best, unlocking their full potential on the competitive stage. Because Valentino’s Requiem is a 501c3 non-profit, your donation will be tax deductible. 🎁 HOW TO SUPPORT: Click this link, or scan the QR Code on this flyer! https://lnkd.in/ebeUnZQC 🏆 BE A PART OF GAMING HISTORY: By donating, you become an integral part of a groundbreaking movement that seeks to promote diversity, inclusion, and excellence in gaming. Your support will help these talented black gamers rise to the top, breaking barriers and setting new standards of achievement. 🙌 TOGETHER, WE CAN MAKE A DIFFERENCE
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Have you ever felt the urge to just spray ink all over your room to claim it as your territory?? Do you love water guns and wish they had more representation in the games you play?? Do you just want to turn into a squid sometimes?? Well, have I got a game for you! Check out our review for Splatoon 3 at: https://lnkd.in/egP3rSWc . . . #fun #nonprofit #MidlandsGaming #GiveGaming #splatoon3 #mgcreviews
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Calling all gamers with a heart for giving back! Are you passionate about making a difference and love to stream your gameplay? Friends of Karen is looking for a host to lead a virtual fundraiser in support of Friends of Karen's critically ill children and their families. If you're ready to use your gaming skills for good, DM us to learn more about hosting a virtual fundraiser. #HostForGood #VirtualFundraiser #NonProfit #gamingcommunity #gamersunite #gaminglife #gameon #gamingworld #gamerforlife #gamergirl #gamingaddict #gamingislife #gaminglove #gamingfun #gamingnews #gamingmemes #gamingsetup #gamingpc #gamingconsole #gamingstreamer #gamingtournament #gamingreviews #gamingtips #gaminginspiration
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NFTs aren't just for artists, they're also for: → Creators → Businesses → Ticketing and events companies → Ecommerce companies → DAOs → Education providers → Real estate → Charities → Game developers And so many more... We're only beginning to scratch the surface. #nfts #nft #nftcommunity
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🎮 What is Gaming for Good? It is one of the key trends of 2024 as more charities find creative and innovative ways to raise money and deliver their services. 🤓 So what is it? Gaming for Good is when individuals or teams raise money for charitable causes by playing video games. Normally, people will record themselves when they are playing and broadcast it live for others to watch online. During the broadcast, links can be provided for viewers to make donations. The proceeds from advertisement can also be donated to the charity. These initiatives also raise awareness of charitable causes and charities. Interested in learning more? Let us know below in the comments section! We can provide case studies and information on the best platforms to use and how to find the right video game player to help you! #gamingforgood #fundraising #innovation #videogames
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Have you ever felt the urge to just spray ink all over your room to claim it as your territory?? Do you love water guns and wish they had more representation in the games you play?? Do you just want to turn into a squid sometimes?? Well, have I got a game for you! Check out our review for Splatoon 3 at: https://lnkd.in/e5sdnMfW . . . #fun #nonprofit #MidlandsGaming #GiveGaming #splatoon3 #mgcreviews
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