Kevin Bacon’s Post

⁉️#QUICKQUESTION: Does your organization have a strategic path to become more data-driven? 👉 Security Data Maturity Model infographic 🔒 #DataDriven #DataBee #Strategy #VideoAdvertising #CTV #VOD #Addressable #TV #Advertising #Marketing #AutomotiveAdvertising #AutomotiveMarketing #DigitalAdvertising #EffectvEmp #IWorkForComcast

📊 #FASTFACT: Of the 40,000 #multiscreen campaigns measured for #Effectv's 1H 2023 #TVViewership Report, 77% of #reach was unique to traditional #TV, while 13% was unique to #streaming. https://comca.st/41s7Uqp #Strategy #VideoAdvertising #CTV #VOD #Addressable #TV #Advertising #Marketing #AutomotiveAdvertising #AutomotiveMarketing #DigitalAdvertising #EffectvEmp

🗣️ For brand #advertisers, there are three powerful benefits to #advertising in news content: ✅ Scale ✅ Brand-building ✅ Engagement #Strategy #VideoAdvertising #CTV #VOD #Addressable #TV #Advertising #Marketing #AutomotiveAdvertising #AutomotiveMarketing #DigitalAdvertising #EffectvEmp

✅ Compelling creative ✅ Leveraging data ✅ Understanding the evolving TV #advertising landscape 👉 Could be the key advertisers are looking for to optimize their #TV #ad #strategy. #Strategy #VideoAdvertising #CTV #VOD #Addressable #TV #Advertising #Marketing #AutomotiveAdvertising #AutomotiveMarketing #DigitalAdvertising #EffectvEmp

🗣️ #QUICKQUOTE: "In an #addressable world, the lines between #local and #national kind of go away and we should be thinking really thoughtfully about how do we use these two inventory sources together." - Pooja Midha, EVP and GM at #Effectv #VideoAdvertising #CTV #VOD #Addressable #TV #Advertising #Marketing #AutomotiveAdvertising #AutomotiveMarketing #DigitalAdvertising #EffectvEmp

🗣️ #QUICKQUOTE: “Since adopting #FreeWheel’s #Audience Manager, we’ve been able to #target our inventory with improved ingestion and activation speed. #FreeWheel has made a significant impact on our audience-based campaigns as we look to #reach consumers across today’s #fragmented #TV ad ecosystem.” - Seth Wernick, VP, Revenue Operations, #Crackle #VideoAdvertising #CTV #VOD #Addressable #TV #Advertising #Marketing #AutomotiveAdvertising #AutomotiveMarketing #DigitalAdvertising #EffectvEmp

🗣️ #QUICKQUOTE: “With this new integration, advertisers can better #reach target #audiences at a granular level, while engaging and capturing their interest with a new array of #premium #FAST channels.” - Emily Bromley, VP of Growth at #FreeWheel. #VideoAdvertising #CTV #VOD #Addressable #TV #Advertising #Marketing #AutomotiveAdvertising #AutomotiveMarketing #DigitalAdvertising #EffectvEmp

👂 Listen to #FreeWheel GM Mark McKee on the #NextinMedia podcast as he discusses: 👉 The problem with #repetitive, messy #ad delivery on #FAST channels. 👉 Why the #TV industry has to clean up its supply chains asap. 👉 If we're seeing too much #CTV ad inventory too soon. 👉 Whether this market will be fully #programmatic next year. #VideoAdvertising #CTV #VOD #Addressable #TV #Advertising #Marketing #AutomotiveAdvertising #AutomotiveMarketing #DigitalAdvertising #EffectvEmp

🔌 Plug into a world of entertainment! 👉 Check out this review of the new Xumo Stream Box. #VideoAdvertising #CTV #VOD #Addressable #TV #Advertising #Marketing #AutomotiveAdvertising #AutomotiveMarketing #DigitalAdvertising #EffectvEmp

🗣️ #QUICKQUOTE: "Consolidation has to happen before programmatic can be a cost-effective way to #advertise on #streaming #TV." Jon Mansell, #FreeW#heel’s VP and US head of #video demand, speaking at #Paramount Advertising’s TV Now summit. #VideoAdvertising #CTV #VOD #Addressable #TV #Advertising #Marketing #AutomotiveAdvertising #AutomotiveMarketing #DigitalAdvertising #EffectvEmp