Chief Brand Strategist to CEO's, CMO’s & Brand Leaders → Founder: Limbic Brand Evolution – Brand Strategy | Consumer Insights | Neuro-Marketing | Positioning | Messaging - Vermont Enthusiast
“If you're not listening to your customers, you're not doing your job.” 🙌 Marcy Ullom, CEO of VitaGlide, reveals how helping people starts with meeting them where they are. 👇 On this episode of the Let’s Talk Limbic Sparks podcast – “Meeting People Where They Are” – Marcy shares details about VitaGlide, the exercise and rehab machine for people with limited lower body movement. We discuss: ⚡️ The benefits of listening to customers, understanding to their goals, and embracing their ideas. ⚡️ Why you need to listen for the emotional undertone, which is even more telling about what they are striving to achieve. ⚡️ Why it’s a good idea to de-prioritize features, and lead with emotional benefits in marketing. Marcy also shares: “You've gotta talk to people. You've gotta talk, talk, talk, talk, talk to people... to try to pick their brain to find out what it is that drives them.” Hear it all at: LimbicSparks(dot)com or Search “Let’s Talk Limbic Sparks” On Spotify, Apple or anywhere you listen to podcasts Thank you, Marcy, so much for joining me on Let’s Talk Limbic Sparks.
Kevin! It's AMAZING to me how little time (and budget!) my clients are willing to spend on ACTUALLY listening to their customers, members, potential buyers in the form of simple surveys even. Social listening can help a bunch, but surveying your customers to get real verbatims can provide priceless insights pretty darn quickly. Can't wait to hear this episode!
I found this point very intriguing Kevin Perlmutter: Why it’s a good idea to de-prioritize features, and lead with emotional benefits in marketing. I also love that Marcy Ullom stresses talking to people -- picking their brains, as she says, to find out where they are, what they need.
This underscores the transformative power of deep listening in brand strategy, product development, and marketing strategies we were discussing Thursday. Being heard is such powerful connection. Everybody needs to be on board, though.
Kevin Perlmutter I'm super curious about this machine now. I've never heard of it, but it sounds like it meets a truly important need in the market. Looking forward to this episode!
The first lesson I've learned regarding sales is that it's not about the sale itself, it's about building a relationship. It's important to ask questions in the beginning to understand their needs and challenges and then align your process to address what they're looking to achieve. Great insights Kevin Perlmutter!
Interesting discussion, I can't wait to hear more about the topic #2 and #3 topics!
Listen for the emotional undertone - this is what I think people forget to listen for Kevin Perlmutter. Sounds like Marcy is doing it right!
Sounds like an insightful episode, Kevin. It's so important to listen and connect emotionally with people. I'll be sure to check out the episode for more inspiration and insights from Marcy!
Well that's right. Nuff said.
CEO @ CMO Huddles | Podcast host for B2B CMOs | Leading CMO Coach | AdAge CMO columnist | author Renegade Marketing | Inspiring B2B greatness via Community, Coaching + Content | Ben Franklin nut
6moYep! It's all about LISTENING. That's why a CMO's first 90 days usually involve a huge listening tour.