Keyplay’s Post

Keyplay + Clay integration is live. 🎯🦾   3 things to cover...     1.) How Keyplay compliments Clay 🤝 Clay is a Swiss Army knife for creative outbound. Keyplay is a specialized ICP solution.   Clay handles a wide range of data types. Keyplay exclusively handles account scoring and signals. If you want to execute the best creative outbound in Clay, you need a reliable ICP program that powers account selection and segmentation. Whether you have humans or AI doing the outreach, you need to work the right accounts. 2.) Why we built it 💡   We’ve seen an increasing number of customers experimenting with Clay. Users we trust like Kaylee, Brendan, Arpan, Stella, Mark, and Joe wanted us to integrate the workflow. CRM integrations are our focus, but this is another way we can help customers. 3.) How it works 🛠   Follow these steps for creative outbound plays, targeted at your best-fit accounts.   In Keyplay: -- Define an ICP model -- Find accounts -- Prioritize by score -- Select a group of best-fit accounts for a play. -- Sync list to Clay table (via webhook)   In Clay: -- Find contacts -- Enrich with email and phone (use waterfall) -- Craft AI messaging per person -- Send top tier to SDR team -- Send mid tier to Sequencing tool     Want to try it? Free to start at Keyplay (dot) io. Want me to help you set-up & back-test your ICP model? Email adam@ our domain. #sales #marketing #ABM #outbound #AI