KFDA - NewsChannel 10 (NewsChannel 10 Media)’s Post

In an age where global news giants dominate the digital landscape, local media outlets face an uphill battle. The need for innovation has never been greater, as local media strive to engage their communities while also generating revenue. This has become even more critical in the context of projects like NEWLOCAL, which aims to transform local media through technological advancements and innovative business models.

Posting on #socialmedia isn't one-size-fits-all. Each platform has its unique trends, algorithms, and engagement systems. Learn the ins and outs of each platform and discover how tailoring your approach can set you apart in the digital world. ➡️ https://hubs.ly/Q02hHzQj0

Media Crisis: Unveiling a Path Forward ➡ Hibe Digital Framework We are thrilled to introduce the Hibe Digital Framework, alongside the release of our new white paper, "Information Media. From Paradigm Shift to a New Digital Framework." In this white paper, we delve into the challenges and opportunities presented by the digital age, and introduce the Hibe Digital Framework as an innovating approach to navigate this complex landscape. We explore the decline of traditional media, the rise of digital platforms, and how these transformations have impacted content distribution, media sustainability, and the challenges posed by misinformation, data privacy, and technological control. ➡ Download our white paper today and join us in shaping a brighter digital future for all. https://lnkd.in/e-FUqDsi Kevin Bartus Charlene Budnisky Jeff Elgie Mitch Joel Chuck Lapointe John MacFarlane Claire Moran Sarah Thompson APTN News CBC/Radio-Canada Bell Media Postmedia Network Inc. Globe Media Group Glacier Media Groupe Pink Triangle Press Rogers Sports & Media SaltWire News Torstar Corporation Narcity Media Group Village Marketing News Media Canada | Médias d'Info Canada CMDC (Canadian Media Director's Council)

🚀 Stay ahead of the curve in the dynamic world of digital marketing with Digital Media Pulse SA! 🌟 Our latest blog post explores the Top 5 Digital Marketing Trends to Watch in 2024. Discover cutting-edge strategies to elevate your marketing game: 📊 AI and Machine Learning: Transform your campaigns with AI-driven insights. 🎬 Short-Form Video Content: Engage audiences with compelling, quick-hitting videos. 🗣️ Voice Search Optimization: Ensure your content is ready for the future of search. 🤝 Personalization: Enhance customer experiences with targeted marketing. 🌍 Sustainability and Ethical Marketing: Meet consumer demand with responsible practices. Don’t miss out on these essential insights—read the full article now: https://lnkd.in/dxkJAhJV #DigitalMarketing #AI #ContentMarketing #VoiceSearch #Personalization #Sustainability #DigitalMediaPulseSA #MarketingTrends2024 Let’s shape the future of digital marketing together!

🚀 Stay ahead of the curve in the dynamic world of digital marketing with Digital Media Pulse SA! 🌟 Our latest blog post explores the Top 5 Digital Marketing Trends to Watch in 2024. Discover cutting-edge strategies to elevate your marketing game: 📊 AI and Machine Learning: Transform your campaigns with AI-driven insights. 🎬 Short-Form Video Content: Engage audiences with compelling, quick-hitting videos. 🗣️ Voice Search Optimization: Ensure your content is ready for the future of search. 🤝 Personalization: Enhance customer experiences with targeted marketing. 🌍 Sustainability and Ethical Marketing: Meet consumer demand with responsible practices. Don’t miss out on these essential insights, read the full article now: https://lnkd.in/dxkJAhJV #DigitalMarketing #AI #ContentMarketing #VoiceSearch #Personalization #Sustainability #DigitalMediaPulseSA #MarketingTrends2024 Let’s shape the future of digital marketing together!

Undeniably Critical for the Ad Industry... Having worked in digital advertising for nearly 20 years I am overly cognisant of how technology is used to promote ideas, products, and services to audiences. These same technologies are utilised to promote disinformation campaigns over the internet, and due to the nature of the business models that underpin the current iteration of the web encourage it. Alexa Raad, QRD® describes frameworks that can be used to analyze the stages, tactics, techniques and procedures used in influence operations, and outlines the need in the United States for regulation in four areas — actions which, alongside effective public-private collaboration and increased media literacy, would help to “mitigate the pollution of our information ecosystem and protect our freedom of thought.” C/O Dr. Susie Alegre #disinformation #advertising #regulation #legislation #misinformation https://lnkd.in/e9vgakyS

The rules of engagement with technology reporters and journalists have changed. Gone are the days of viewing the tech media like nothing more than the gatekeepers to a client's next feature. The approaches that once guaranteed a spot in the limelight are now as outdated as last year's gadgets, so we tapped #TechPR pro Sarah B. to shed some light on how communications teams can build better media relationships by leading with empathy and, of course, ingenuity: https://bit.ly/4bRJV8O #Technology #MediaRelations

I was lucky enough to be asked about how I use digital by the amazing team at SAZ MEDIA It was brilliant to be part of such an important showcase of how digital is used here in Stockport. https://lnkd.in/ergfYxEW For those of you who have seen my #RantyMcRantFace posts online, it may sometimes seem as though I don't like digital. I'm regularly complaining about people being forced to do things online, but the reality is, that despite my "mouthing off", I'm actually a big fan. The problem, and it's a big problem, is that people are forced to do things online. They are forced to do things online, even if they don't know how. They are forced to do things online, even if they don't have a computer. People are forced to do things online, even when they don't have access to broadband at home or data on their phones. The problem isn't digital. The problem is digital exclusion. If I'm awake then I'm probably online, which probably comes as no surprise considering that I build websites and teach web development for a living. I love digital. It definitely enhances my life in a variety of ways. I use the internet for work, personal stuff and general entertainment. All day, every day. I first used a computer at school in the eighties and I've been online banking and using DVLA's website to tax my car since the late nineties. I'm lucky enough to have a smartphone contract with loads of data and have broadband at home and my various workplaces. Unfortunately this isn't the case for everyone and that's why I feel that I have to keep popping up and reminding people that access to digital is still very uneven. The good news is that being part of networks like the Stockport based DigiKnow Alliance, The Greater Manchester Digital Inclusion Taskforce and the National Digital Inclusion Network, I'm able to help people. I regularly show people how to get online and as a local databank I can provide prepaid sim cards, to help people access the internet. Digital is part of every day life, but unfortunately access to digital technology is definitely not yet universal. #DigiKnow #DigitalForAll #FixTheDigitalDivide

With AI's potential to diminish trust in journalism, live events are helping fuel the media business and are becoming core to long-term relevance and financial survival. According to Axios CEO Jim VandeHei, the only way for media companies to survive is to focus on delivering journalistic expertise, trusted content, and in-person human connection.   In particular, that translates into more live events, a membership program centered on its star journalists and an expansion of its high-end subscription newsletters. Axios is pouring investment into holding more events, both around the world and in the United States. And in 2023, its global events business grew 60 percent year over year. #media #culture #leadership #connection #events #strategy #marketing #business #ai #technology #microsoft #journalism #liveevents #innovation

In the realm of pixels and algorithms, let your creativity be the guiding light that sparks connections and transforms possibilities. . . . . #LetsGrowTogether #marketingagency #Beta #communes #DesigningDreams #DigitalInnovation #socialservices #onlineservices #DigitalAgency #digitalagency #waytosuccess #digitalgrowth #digital #digitalsolutions #onlinebusinesstips #betacommunes