In the context of digital audio, this golden rule means something else entirely. Naming your brand within the first five seconds—instead of keeping listeners guessing—can make your ad 17% more engaging. #spotify #brand #ads #digitaladvertising #audioads #engaging #httpool
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How To Tell a Story Samuel Langhorne Clemens (1835-1910), known by the pen name Mark Twain, was an American writer. He wrote both fiction and non-fiction. Many of Twain's works have been suppressed at times for various reasons. In his words, 'I do not claim that I can tell a story as it ought to be told. I only claim to know how a story ought to be told.' - How to Tell A Story (1895) Let's learn from his point of view: 1. Difference There are several kinds of stories. Stories might finish with a nub or point. In many cases the teller will divert attention from that nub by dropping it in a carefully casual and indifferent way. Teller often gets all mixed up and wanders helplessly. The simplicity and innocence and sincerity result in a performance which is thorougly charming. 2. Manner Some stories depends upon the manner of delivery. It may spun out to a great length, and nay wander around as much as it pleases. They are strictly a work of art – high and delicate art. Teller does his beat to conceal the fact. Sometimes teller explains the nub, all of which is very depressing, and makes one want to renounce the point. 3. Matter Some stories rely upon the matter. They must be brief and end without slurring the nub, which can be done by anybody. It takes only a minute and a half to tell that in this form. Animation would die out by not slurring of the point and not thinking aloud. Studied remark will not be dropped apparently. It does not require a frequently recurring feature of reflective pause. 4. Pause The pause is an exceedingly important feature in any kind of story. It is a dainty thing, and delicate, and also uncertain and treacherous; for it must be exactly the right length – no more and no less – or it fails of its purpose and makes trouble. If you've got the pause right; you will find it aggravating and uncertain thing you ever undertook. #marktwain #story #storytelling #learning #tips #information #narrative #advertising #marketer #Marketing #pitching #charming #manner #matter #whattolearn #learn #unlearn #viral #official #linkedin
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How The Film Tamasha Taught Us Storytelling? Marketers often struggle with storytelling in proposals or product narratives. However, storytelling is crucial for captivating clients. Tamasha illustrates that while all stories share a common inner plot, they can be uniquely tailored to meet specific narrative needs. Let's dive deep into the insights: 1. Plot The film opens with a skit about monotonous office lives. A protagonist seeks a storyteller's help, leading to reconciliation with his father, who allows him to pursue his dreams joyfully. 2. Sequence The story unfolds in a montage, showcasing the protagonist at three stages: childhood, adolescence, and adulthood, culminating in an elaborate allegorical spectacle. 3. Perception The plot encourages breaking free from facades, exploring inner struggles that add depth to the narrative and create a rich, meaningful experience. #Tamasha #Film #Movie #ImtiazAli #Storytelling #Marketing #Pitching #Perception #Sequence #Advertising #Narrative #Experience #Product #Service #Marketer #Montage #Theatrical #Facade #Allegory
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Why Hirak Rajar Deshe (Kingdom of Diamond) is very relevant for us? I have a refresher each year of the film "Kingdom of Diamonds." It’s not just its a palimpsest, layers upon layers of exquisite vocabulary and imagery that draws me in; it’s the timeless lessons the film imparts. As marketers, we sometimes overlook key storytelling perspectives that can effectively engage target audiences. We may lack the comprehensive knowledge needed to educate advertisers about ad solutions. Additionally, we often struggle with conflict resolution, focusing more on individual approaches rather than fostering team collaboration. Here are few takeaways from the movie: 1. Plot Goopy and Bagha, a musical duo, arrived in the Land of Diamonds, where a tyrant king hoarded gems while his people suffered. Helped by a school teacher, they confront the king, brainwashed him in his own brainwashing chamber. Together, they dismantled his oppressive statue, replacing it with one of unity and everything goes back to normal in the land of diamonds. 2. Knowledge In the Kingdom of Hirak, a microcosm of our own world, where education is manipulated; knowledge serves as both a weapon for control and a key to liberation. 3. Authority The principle of authority suggests that people are more likely to follow the advice or instructions of someone who is seen as an authority, and he misues the power to suppress the knowledge. 4. Education Education transcends mere knowledge transfer; it is a sacred responsibility that shapes souls, nurtures minds, and empowers individuals to think critically and act with integrity in the world. 5. Storytelling The film’s themes of hunger and greed are timeless, reflecting fundamental human experiences. Engaging storytelling brings these issues to life, ensuring the narrative resonates across different contexts and generations. 6. Unity Initially trapped by oppressive indoctrination, the inhabitants begin to question the system. Their transformation from conformity to dissent highlights the profound impact of education and the strength found in unity. #Satyajit #Knowledge #Team #Movie #Learning #Storytelling #Education #Advertisement #Marketing #Success
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Praiseworthy initiative 🤝🏼
To empower our female employees to take the time they need when they need it most, we’ve launched Paid Menstrual Leave for our female employees, giving them one day each month to rest and recover 🌸 Our new Menstrual Leave Policy ensures 1 day of paid leave every month for female employees. Additionally, our existing Miscarriage Leave includes 30 Days for female and 5 days for male employees to give them time to heal and rise stronger. 💪
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More cravings by foodpanda 😋 It sounds like foodpanda's targeted audio message for their office lunch offers really hit the mark in Bangladesh 💪 With the joint collaboration of Aleph Group, Inc & Mindshare Bangladesh, the campaign achieving a click-through rate (CTR) that exceeds Spotify benchmarks by over 2 times is a significant accomplishment. It suggests that the message was not only well-received but also effectively engaged the audience of food lovers, possibly due to its relevance, clarity, and appeal. This success indicates a strong resonance with the ad placement and effective use of marketing strategies tailored to the local market. To plan your Spotify Advertising Campaign drop a message. #foodpanda #food #delivery #office #lunch #aleph #ASP #spotify #audioads #bangladesh #performance #benchmark #success #digitaladvertising #marketing #advertising #mindshare #CTR #accomplishment #engagement #foodlover #solution
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