KHM Travel Group’s Post

Ever feel like your website is a digital ghost town? 👻   You're not alone. 🙌   We help dozens of travel businesses transform their online presence. 🌟   Here's what works:   ⚡️ Lightning-fast load times (under 2 seconds) 🔍 SEO-friendly websites 🤖 AI-powered chatbots for 24/7 customer service 🎯 Personalized content that speaks to YOUR ideal client 📱 Mobile-first design (because 60% of bookings happen on phones) 🖱️ Seamless contact process (3 clicks max)   At öptiVoic, we don't just host websites. We build digital ecosystems that convert. 🌐   This is why we are passionate about AI-powered solutions for SMBs in travel. 🧳   It's not about tech. It's about bringing back the human touch. 🤝   Are you still using traditional hosting? You might be leaving money on the table. 💰   Is your business thriving and living it's best life? What part of your business could use a dose of AI magic? 🪄   Drop it in the comments. Let's solve it together. 💬   #TravelTech #WebsiteOptimization #AIinTravel #SmallBusinessTech #AIinHospitality #TravelTech #DigitalMarketing #CustomerExperience

The lovely Charlotte Deacon and I talked through changes in the digital and travel markets in our recent webinar for Oban International 🛩 🏝 📈 Check it out if you are interested in what's happening in #travel and how to tackle it from an international digital #marketing perspective.

🚀 Boost Your Brand with Collaborative Giveaways! 🌟 In the maze of marketing strategies, one approach stands out for driving sustainable growth: Collaborative Giveaways. They're not just a buzzword; they're a proven strategy. For instance, the Travel Gear Giveaway of April 2023 saw 9 brands come together, amassing over 9,000 email signups, while one brand alone converted these into $7.1K in sales over subsequent months. 🤝 Join forces in the upcoming Travel & Toast Giveaway and Explorer's Retreat Giveaway. Ready to be part of the next big success story? Let's make your brand grow through the power of collaboration. #CollaborativeGiveaways #BrandGrowth #MarketingStrategy #DigitalMarketing #EmailMarketing

Google are launching new Search products, and promoting new ways for audiences to discover, plan, and interact with travel brands. These include SGE (that we know is on the horizon), but also ways in which users can interact with and discover through Maps, Circle Search, and Lens. Thierry Ngutegure and I dissect the latest Google blog from The Keyword. #TravelMarketing #SEOTravel #TravelSEO #Google #AI https://lnkd.in/giQAY_4R

Analog, simple, fun. Enjoyed this bit of Lichtenstein local knowledge shared outside the tourism information office during our recent visit to Vaduz. Although this is a small (and very low tech) marketing tactic, there are a few reasons why I appreciated this sign and its spirit. 1. It shared a fun local piece of information that I could easily learn and apply immediately. Destinations should assume their visitors don't know anything about them, including what they would consider very basic things...like the local word for "hello." Share factoids or local words, dishes, drinks or other insights in a fun way to engage visitors to learn more about the local place, culture, or language in an experiential way. For example, until I saw this sign I was greeting everyone on the hiking trail or elsewhere with "Hallo!", but afterwards I switched to "Hoi!" Although this is a very small thing, it felt good for me to do...and I do feel like I got more smiles in return :) 2. The power of something analog or physical to get people's attention. In an increasingly digital (and AI) focused world, don't forget the effectiveness of in-destination physical marketing when visitors are eager to learn in the context of the place. Physical nudges like signs are great for helping visitors slow down, learn and (sometimes) act. 3. It spurred curiosity to learn more "Aktuell in Lichtenstein" or information about the place. We decided to go into the TIC *after* seeing this sign because I was curious about the origins of "hoi!" and wanted to learn more about local culture and linguistics to complement the information I had seen online about history. What is a local word or piece of knowledge about your destination that you could share to easily engage travelers...to learn more, to come inside, to use during their trip, or to just appreciate something unique?

If you're in the tourism biz and feel lost in the digital marketing jungle, we've got the map and compass you need! 🗺️ At Smart Tourism, we're all about making your life easier with AI and automation. From SEO to social media, we train your team to save time and cash. 💰 Ready to boost those bookings? Contact us to get started! 🚀 #TourismMarketing #Automation #DigitalGrowth

We may have been granted a longer runway to the cookieless age, but now is the time to prepare. Sojern is helping you build your toolkit with "The Destination Marketer’s Crash Course on the Cookieless World" webinar on May 15th. Our incredibly innovative team has been working on this for years and is laying out best practices, tips and tools for this new era. #DestinationMarketing #CookielessWorld #TravelTech

More proof brand marketing can deliver measurable business impact. Plus #AI, because why not? In their first quarter result calls, Trivago said its shift from performance to brand marketing is behind the growth in volumes via their own branded channels. Their brand marketing campaign features a new 'Trivago guy', and they used AI to localize the same ad featuring the same actor in 10 different languages - which 'significantly reduced production time and costs.' All that on the back of a brand identity refresh unveiled last December. If you're a creative-minded brand professional, you can read the Under Consideration post here: https://lnkd.in/dyyk3VhF If you want to learn more about the brand marketing and overall Q1 results, see Phocuswire: https://lnkd.in/dvzSBXdx If you want to see how well AI localizes an ad featuring a British actor into French, watch the spot below. https://lnkd.in/dKqpFiUc

Enhance your website marketing with expert strategies. Learn how to create engaging content that attracts visitors. Join our session on effective website marketing at the conference and discover how to leverage ITI Digital’s tools. Register now at techsummit.travel! Don't miss this opportunity to gain valuable insights and take your website marketing to the next level to stay competitive. #TechSummit4Travel #ITIDigital #TravelTech

📍In Sojern's latest blog, you can explore how we collaborate with destination marketers globally to maximize their full-funnel marketing efforts, drawing in new visitors and proving out economic impact.  #destinationmarketing #marketingfunnel #traveltech