Khushbu Jain’s Post

Brand is brand

* And the buying journey, timeline, cycle, etc, is likely much less influenced by your actions than you might have been led to believe. That's why brand matters - the mind-share is as important as the market-share. It is the platform upon which you can ask for the sale.

So many companies miss this. 👇 If your marketing only casts a wide generic net… If you’re only posting content that screams “Buy my stuff!” (product, service)… If all of your messaging is focused on YOU and not your target customer… And if you aren’t segmenting your content for TOFU, MOFU and BOFU… This is your homework for this week: ✅ Read this blog post 👉 https://lnkd.in/gErpUyEy ✅ Start mapping out a strategy to move your customers through the 5 stages of customer awareness outlined by Eugene Schwartz in his copywriting classic “Breakthrough Advertising” - 1️⃣ Unaware 2️⃣ Problem Aware 3️⃣ Solution Aware 4️⃣ Product Aware 5️⃣ Most Aware You’ll hear amazed at the results of your efforts when you take the time to do this work. #marketing #marketingtips #advertising #customerjourney #businessstrategy

Marketing is the long game.

Brand 

Brand

Brand

New Brand

New Brand