Is freedom of choice an illusion? The rapid rise of variation in everyday goods and services, from which cereal we eat in the morning to which toothpaste we brush our teeth with at night, gives the perception of unlimited choice. For example, if you’re deciding which bottled water to buy, the possibilities range from budget brands, like Deer Park or Ozarka, to higher-end options, like Perrier or S. Pellegrino. But this appearance of choice is actually manufactured. All of the aforementioned brands are owned by one company: Nestle. Despite the amount of choices in the consumer market, several big companies own a large majority of major brands, effectively controlling everything you buy.
CTO & Co-founder at Meetri Infotech || Mobile App Development || Product Development || Software Development Services
Stores shelves seem to have endless choices. But, a closer examination by Capital One tells a different story. Big companies own many brands, limiting our real choices. For eg., Nestlé's portfolio ranges from budget water brands to luxury labels, presenting an illusion of diversity while controlling market offerings. This consolidation of brand ownership not only questions the authenticity of consumer choice but also underscores the influence of big businesses in our daily decisions. This makes us question if we're truly choosing freely, as a few big names dominate the market. https://lnkd.in/dfypxRP8 So, despite seeming to have many choices, our options are pretty limited by a few major players. #Choice myth, right?
