Kia Australia Pty Ltd’s Post

The decision is in. #kiasgettingaute

⚽ Intellectual Property Rights in Action: Messi v. KSI & Logan Paul As a law student diving deeper into Intellectual Property Rights (IPR), the recent lawsuit between Lionel Messi’s Mas+ and Logan Paul & KSI’s Prime Hydration offers a fascinating real-world example of the complexities in trademark and trade dress law. On October 8, 2024, Mas+ by Messi distributor Mark Anthony International filed a lawsuit against Prime Hydration Prime Hydration LLC in the U.S. District Court for the Southern District of New York. Case Name: Mark Anthony International SRL v. Prime Hydration, LLC, No. 1:24-cv-07620 (S.D.N.Y. Oct. 8, 2024). The plaintiffs claim that their MÁS+ BY MESSI hydration beverage does not infringe Prime Hydration's trade dress or trademarks and seek to stop Prime Hydration's alleged anticompetitive conduct in the beverage industry. What makes this case even more intriguing is the use of consumer perception surveys—a vital tool in determining whether there is likely confusion between the two brands. I believe this case has actually highlighted the industry's balance between protecting brand identity and ensuring healthy market competition, as both sides defend their right to operate in the expanding sports drink market. The judgment for this case shall act as a landmark one for Intellectual Property Laws. #IPR #TrademarkLaw #TradeDress #LawStudent #prime #Messi #LoganPaul #KSILawsuit #CorporateLaw #SportsIndustry

After news this week about Sir Jim Ratcliffe wanting to push ahead with a new stadium for Manchester United, which may result in a stadium naming rights partner, I wanted to have a look into this asset in Europe. Luckily, I have my SportsPro column to do just that! This month, I have a look at why the asset has been so popular in North America (particularly with Financial Services) but has had more muted success in Europe, and how to actually make it work this side of the pond https://lnkd.in/eszDuGE4

New York City FC, Etihad Airways agree to 20-year naming rights deal for new MLS stadium by New York City FC and Etihad Airways have agreed to a 20-year exclusive naming rights deal for its new stadium.

Douglas Masters, managing partner of the firm's Chicago office and Advanced Media & Technology partner Seth Rose authored an article in the Chicago Daily Law Bulletin discussing the lucrative yet risky nature of stadium naming rights. Read more in the link below. #sports #esports #ip #brandprotection

Making Marketing Accountable Episode 7: Ray Katz and Tyler DiChiaro of Collegiate Sports Management Group look at the good and bad strategies and tactics related to naming rights, as well as what’s next for this practice. VIDEO: https://lnkd.in/gJ_YbRFg #sponsorship #namingrights #sportsmarketing #MarketingAccountability

New York City FC, Etihad Airways agree to 20-year naming rights deal for new MLS stadium by New York City FC and Etihad Airways have agreed to a 20-year exclusive naming rights deal for its new stadium.

🏟️ Naming rights partnerships have been involved in some of the most lucrative deals in sports marketing history. These partnerships are components of some of the most iconic sponsorships in the world, but what are some of the biggest and what are their benefits? Let's break down: ✅ The landscape of stadium naming rights sponsorships. ✅ Examples of some partnerships that have been established. ✅ My thoughts on the future of the space.

✨ Sponsorship trend alert! 🚨 Naming rights are the 🔑 to unlocking massive brand visibility. Get your company's name on that event! #eventprofs #marketingtrends #sponsorshipgoals

This month, I had the opportunity to publish not just one but two (!!) articles for the Santa Clara Business Law Chronicle: 📄 Prime and Punishment: Prime Hydration and U.S. Olympic’s Brand Dispute - diving into a branding clash between Prime Hydration and the U.S. Olympic Committee. 📄 Case Dismissed: OpenAI and the Copyright Conundrum That Wasn’t - exploring the complexities of copyright law in the context of generative AI. A huge shoutout to my amazing co-authors, Newsha Nikfarjam and Kelsey C., whose insights and collaboration were invaluable in bringing these pieces to life! If you're interested in tech law, intellectual property, or branding disputes, give them a read and let me know your thoughts: https://lnkd.in/gUvRR9s7 https://lnkd.in/geQKrD9q #TechLaw #Copyright #IntellectualProperty #Branding #SCBC