Kiah International’s Post

Do you know "why you eat what you eat"? So many things influence our food preferences. Some obvious, some surprising. ✨ Each state has its own flavors. For example : - Creamy curries in Punjab - Spicy chilies in Andhra Pradesh ✨ History has an impact too. - The Mughal influence in Lucknow's kebabs.  - Portuguese & Arabs influence in Kerala's dishes ✨ Local ingredients shape what ends up on the plate. - Kashmiris are surrounded by apple orchards. - That's the reason they turn those apples into jams & pies. ✨ Special occasions have special foods tied to them. - Remember Diwali sweets or Durga Puja's fish platter?  - These traditions shape preferences and memories for life. ✨ What's available & affordable ends up on the table. - Street food in bustling cities - Simple lentil dishes in rural areas It's all about making the most of what you have. So, the next time you try a new dish from another state, Remember – it's not just about food.  It's a whole story on your plate. #foodindustry #culture #influence

Incorporating traditional foods into modern diets As we approach the vibrant Indian festive season, it's an opportune moment for retailers to diversify their product offerings to cater to the Indian diaspora. At Kiah International, we understand the significance of traditional foods in modern diets, especially during culturally rich periods such as Diwali, Navratri, and Durga Puja. By incorporating traditional Indian foods into your inventory, you not only attract Indian customers but also introduce other demographics to the rich, diverse flavors of Indian cuisine. Kiah International is committed to facilitating this integration by importing high-quality traditional Indian food products, ensuring authenticity and superior taste. To effectively target the Indian diaspora, consider stocking popular festive items such as sweets like Gulab Jamun and Kaju Katli, snacks like Namkeen and Samosas, and essential ingredients like ghee, basmati rice, and various spices. Highlighting these products in your marketing campaigns, particularly on social media and in-store promotions, can drive high engagement and sales. Partnering with Kiah International guarantees that you have access to a curated selection of traditional Indian foods that resonate with the festive spirit. By meeting the culinary needs of the Indian community, you not only boost sales but also build lasting relationships with a growing segment of the Australian market. #Kiah #SouthAustralia #Import #Export #Business #Growth #QualityProducts #Adelaide #SouthAustralia #TraditionalFoods #ModernDiets #IndianFestivals #Diwali #Navratri #DurgaPuja #IndianCuisine #KiahInternational #GulabJamun #KajuKatli #Namkeen #Samosas #Ghee #BasmatiRice #IndianSpices #FestiveFoods #CulturalCuisine #FoodMarketing #RetailStrategy #IndianDiaspora #AustralianMarket

This is how bad copy can spoil a good idea. According to their official sources, India Gate Foods' new campaign is to celebrate India’s iconic food spots across cities with #NoCompromise celebrating Indians’ love for great taste and quality. They are trying to say that the food in these famous places like Connaught Place and Chandni Chowk doesn't compromise on their quality and taste and that's just like our Basmati Rice. But the copy makes you feel like you are buying Basmati rice from Chandni Chowk or Connaught Place. For example, the first billboard can be translated as 'Either the Rajma Chawal or Basmati Rice from Connaught Place, no compromise.' I know there is a comma but trust me nobody is going to notice that. This could be rewritten as 'Connaught Place ke Rajma Chawal ho ya India Gate ke Basmati Rice #NoCompromise' and this would drive home the idea without any doubt. . #AdvertisingInIndia #OOHAdvertising #ConnaughtPlace #ChandniChowk #NewDelhi #StreetFood #FMCG #IndiaGate

Rising Nut Prices Set to Drive Up Cost of Sweets This Festival Season. This year's festival season is set to be more expensive for those indulging in or gifting sweets, especially those containing nuts like kaju katli. Over the past four months, cashew prices have skyrocketed by up to 80%, while almonds have seen a 15% hike. These increases are largely due to reduced imports and heightened local consumption, making nuts scarcer and pricier in the Indian market. As Diwali approaches, industry experts anticipate further price hikes of 5-10%, meaning that a box of kaju katli or a selection of nuts will cost significantly more than in previous years. Despite the rising costs, the cultural and traditional importance of these sweets during festivals is expected to keep demand steady. People may feel the financial pinch, but the tradition of sharing and enjoying festive treats remains strong, ensuring that nut-based sweets will still be a part of celebrations, albeit at a higher cost. #RisingCosts #FoodInflation #TraditionalSweets #HolidaySpending #ConsumerTrends #SupplyAndDemand #FestiveTreats #CulturalTraditions #PriceSurge #FoodIndustry #NutConsumption #MarketUpdate #IndianEconomy #FoodPrices #CelebrationCosts

𝐖𝐞 𝐚𝐥𝐥 𝐜𝐨𝐧𝐬𝐮𝐦𝐞 𝐬𝐰𝐞𝐞𝐭𝐬 𝐨𝐧 𝐟𝐞𝐬𝐭𝐢𝐯𝐞 𝐨𝐜𝐜𝐚𝐬𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐠𝐚𝐭𝐡𝐞𝐫𝐢𝐧𝐠𝐬, 𝐲𝐞𝐭 𝐨𝐧𝐥𝐲 𝐚 𝐟𝐞𝐰 𝐤𝐧𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐦𝐚𝐠𝐧𝐢𝐟𝐢𝐜𝐞𝐧𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐛𝐞𝐡𝐢𝐧𝐝 𝐢𝐭. In 2023, the value of the Indian packaged sweets market was estimated at 𝐈𝐍𝐑 6,230 𝐂𝐫, and it is expected to grow at a compound annual growth rate (CAGR) of 16.67% 𝐝𝐮𝐫𝐢𝐧𝐠 2024-2032.  This growth is driven by factors such as the trend of gifting sweets during social and cultural gatherings. The overall sweet and namkeen industry in India has also been substantial. In 2019-20, the turnover for the organised sweet and namkeen industry crossed INR 1 lakh Cr. Despite initial setbacks due to the pandemic, the industry was looking at a revenue of INR 65,000 crore in the financial year ending 2021.  The branded segment of this market covers about 30% and is growing at 25% per annum. During the festive season, nearly 25-30 percent of traditional namkeen and sweets sales happen, highlighting the significance of this period for the industry. These figures reflect the significant impact of the sweets industry in India, underlining its importance not only as a cultural staple but also as a major economic contributor.  #IndianSweets #PackagedSweets #TraditionalSweets #SweetMarket #NamkeenIndustry #GiftingTradition #CulturalGatherings #SweetLovers #SweetTooth

🌟🧈India's Craze for Ghee is Growing! 🌟 "Discover Why Ghee is the Hottest Commodity in Indian Kitchens!" Ghee isn't just a kitchen staple—it's a booming market! 📈 In FY23, the ghee market saw explosive growth, with leading brands capturing impressive market shares. Here's the breakdown: - Amul: 22% - Patanjali: 18% - Mother Dairy: 15% - Gowardhan: 10% These top brands are dominating the market, showing the rising demand and profitability of ghee in India. With its health benefits and traditional roots, ghee continues to be a favorite in Indian households. 🏠 🔥 #GheeMarket #IndianBrands #MarketShare #GheeLovers #HealthyFats #TraditionalFood #FY23 #IndianHouseholds #FoodIndustry #SEO #GheeGrowth #TopBrands #HealthyEating #GheeLove #IndianCuisine #BusinessSuccess"

🍫🇮🇳 Exciting News for Chocolate Enthusiasts in India! 🍫🇮🇳 The #India #Chocolate #Market is on an upward trajectory, poised to reach a whopping US$ 4.24 Bn. with a remarkable CAGR of 11.5% during 2021-2027. What's fueling this growth? International chocolate producers are setting their sights on rural India, tapping into its burgeoning market potential. ➡ 𝐂𝐥𝐢𝐜𝐤 𝐡𝐞𝐫𝐞 𝐟𝐨𝐫 𝐏𝐃𝐅> https://lnkd.in/dVEDmZw2 Here's what you need to know: 🌟 Diverse Consumer Base: Chocolate consumption isn't limited to kids; it's a trend embraced by all age groups across India. From teenagers to young adults to the middle-aged, everyone enjoys indulging in a bit of chocolatey delight. 🌟 Cultural Integration: Chocolates have become integral to significant Indian celebrations like Diwali, weddings, and birthdays. With a wide range of sizes, shapes, and flavors, chocolate brands cater to diverse preferences, making them a staple in festive gifting. 🌟 Health-conscious Choices: As health consciousness grows, consumers are gravitating towards premium and dark chocolates. Innovations like organic, vegan, and sugar-free options reflect changing consumer preferences and a desire for healthier indulgences. 🌟 Rural Expansion: With over 70% of chocolate consumption coming from urban areas, there's immense potential in untapped rural markets. Multinational brands are keen to invest in expanding their reach, presenting lucrative opportunities for growth. 🌟 Market Dynamics: The chocolate market in India is evolving rapidly, driven by factors like increased disposable income, urbanization, and changing lifestyles. From traditional milk chocolates to premium and healthy alternatives, the market is ripe with possibilities. 🌟 Competitive Landscape: Major players like Mondelez and GCMMF are leading the charge, innovating with offerings like low-sugar variants and dark chocolates to cater to evolving consumer demands. 🌟 Market Insights: Detailed reports offer valuable insights into market trends, competitive strategies, and future projections, empowering stakeholders to make informed decisions in this dynamic industry. Join the sweet revolution in India's chocolate market! Indulge in the latest trends, seize emerging opportunities, and satisfy your craving for success. 🚀 #IndiaChocolateMarket #MarketResearch #ChocolateRevolution 🍫✨

Case study-3 🍲 Behind the Taste: Haldiram's Winning Marketing Strategy 🍲 From humble beginnings to becoming a global name in snacks and sweets, Haldiram’s journey is driven by more than just flavors—it's about innovation, tradition, and connection. Here’s how we craft our marketing strategy: 1. Celebrating Tradition, Innovating for the Future – By staying true to our Indian roots while constantly evolving our product offerings, we ensure our snacks remain relevant across generations and geographies. 2. Customer-Centric Approach – At Haldiram’s, our customers are our family. We actively listen to feedback and constantly refine our products to meet changing tastes, dietary needs, and preferences. 3. Strong Omnichannel Presence – Whether in traditional stores or online platforms, we meet our customers wherever they are. Our seamless integration of e-commerce, retail outlets, and food delivery partners ensures Haldiram’s is always within reach. 4. Festivals and Emotions – Our marketing is deeply intertwined with Indian culture and festivals, making Haldiram’s a household name during celebrations. From Diwali to Holi, our products are more than snacks—they’re part of the festivities. 5. Expanding Global Horizons – While deeply rooted in Indian heritage, we’re taking Indian flavors to the world. Our marketing campaigns resonate with global audiences while introducing them to the authentic taste of India. 6. Sustainability and Quality – We’re committed to high standards of quality and sustainable practices, ensuring our products not only taste good but also do good. From traditional mithai to innovative snack options, Haldiram’s continues to lead with a focus on authenticity, innovation, and customer satisfaction. The future is flavorful, and we’re just getting started! #MarketingStrategy #Haldirams #Branding #IndianSnacks #CustomerExperience #Innovation #GlobalExpansion #Sustainability #FoodMarketing

🍫 Exciting News for Chocolate Lovers in India! 🍫 The #Indian #Chocolate #Market is on a trajectory for substantial growth, expected to reach a staggering US$ 4.24 billion by 2027 with a remarkable CAGR of 11.5%! The driving force? International chocolate producers are setting their sights on rural India, tapping into a market with increased disposable income and a growing appetite for indulgence. Here's what you need to know: 🔍 Market Overview: India's chocolate confectionery market soared to USD 1.98 billion in 2020, solidifying its position as one of the world's fastest-growing markets. This boom is fueling innovations in chocolate packaging and catering to diverse consumer preferences. 👧👨🧑 Chocolate for All Ages: From adolescents to middle-aged individuals, chocolate consumption spans across all demographics in India. The tradition of gifting chocolates for special occasions like Diwali and weddings is thriving, backed by affordable prices and a wide range of flavors and brands. ➡ 𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞 ----> https://lnkd.in/dNR6phTC 🌟 Market Dynamics: The market is witnessing a surge in premium and healthy chocolate options, catering to health-conscious consumers. Innovations such as chocolates infused with Indian spices and organic, vegan alternatives are gaining popularity. 📈 Trends & Opportunities: The demand for premium and bite-sized chocolates is skyrocketing, driven by a desire for guilt-free indulgence. Additionally, eco-friendly packaging solutions are gaining traction, reflecting a growing environmental consciousness among consumers. 🤝 Competitive Scenario: Major players like Mondelez and GCMMF are dominating the market with innovative launches and a focus on health-conscious offerings. Collaboration, product enhancements, and investments are shaping the competitive landscape. 🔍 Market Scope: The report provides a comprehensive analysis of the India Chocolate market, covering market trends, competitive analysis, and future projections. It serves as a valuable resource for stakeholders seeking insights into this burgeoning industry. #IndiaChocolateMarket #ChocolateLovers #MarketResearch #SweetSuccess 🍬📈

Pani puri has evolved significantly over time. Also known as "gol gappa," the dish consisted of a small, hollow, fried wheat shell filled with spiced mashed potatoes and served with a tamarind or mint-flavoured water. Over time, variations of the filling and the flavoured water emerged, reflecting the regional preferences and availability of ingredients. •The flavoured water, also known as the "pani," is an essential component of the dish and is often the main source of flavour. Some of the most popular flavours of pani puri include the traditional tamarind and mint water, as well as spicy variations like jalapeño or green chili water, and tangy flavours like lemon or tomato water. Some regional variations also use sweet flavours like fruit juices or dates. •Bangarapet Panipuri is renowned for its distinctive white-colored pani, retaining a spicy kick that has been traditionally handed down through generations. •According to culinary anthropologist Kurush Dalal, chaat originated in the North Indian region of what is now Bihar. Gol Gappa originated in India. He also noted that it possibly originated from Raj-Kachori: an accidentally-made smaller puri giving birth to panipuri. Panipuri spread to the rest of India mainly due to the migration of people from one part of the country to another in the 20th century. •On 10 March 2005, the word "panipuri" was added to the Oxford English Dictionary. •Flake becomes the first brand to launch pani puri drink which is such true Indian distinctive flavour which is loved all over India. I urge you to try atleast once. #flake #juices #drinks #panipuri #indian #newflavour #recipe #processcontrol #innovation #punjab #northindia #market #growths #newtrends