After starting this year reading "Why Has Nobody Told Me This Before?" by Dr Julie Smith, these are a few key learnings I gained which I link to my interest area of marketing - 1. Emotional Intelligence in Marketing: Learnings from the book reveal that emotions are constructed, not inherited. In marketing, understanding consumer emotions and behaviors is key to creating impactful strategies thus enhancing emotional intelligence to tailor campaigns that resonate with your audience's needs and preferences. 2. Adaptability and Decision-Making: Dr. Julie's insights on turning bad moods into better ones through "good enough" decisions align with agile marketing practices. In a dynamic business landscape, adaptability is crucial. Marketers can make incremental progress, embrace flexibility, and adapt strategies based on evolving trends for sustained success. 3. Community-Centric Branding: Combining insights from managing anxiety and seeking help, businesses can build a community-centric brand. Acknowledge barriers customers face, provide accessible support, and foster a supportive community. In marketing, reciprocity matters – actively engage with customer feedback, offering assistance and creating a brand community that thrives on mutual support. #marketing #bookinsights #learnings
Kiara Lakdawala’s Post
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🌟 Unlocking Success with Winner Marketing Strategies! 🌟 In the competitive landscape of modern business, it's not just about marketing—it's about winning! Here are some winning strategies to elevate your marketing game and drive success: 1️⃣ Audience-Centric Approach: Understand your audience inside out. Dive deep into their needs, behaviors, and preferences to tailor your marketing efforts and deliver experiences that truly resonate. 2️⃣ Data-Driven Insights: Harness the power of data to fuel your marketing decisions. Analyze metrics, trends, and customer feedback to uncover valuable insights that inform your strategies and drive results. 3️⃣ Creativity and Innovation: Stand out from the crowd with creative and innovative marketing campaigns. Embrace new ideas, formats, and technologies to captivate your audience and leave a lasting impression. 4️⃣ Authentic Brand Storytelling: Connect with your audience on a deeper level by telling authentic stories that reflect your brand values and resonate with their emotions. Authenticity breeds trust and loyalty. 5️⃣ Agile and Adaptive: Stay agile and responsive to changing market dynamics and emerging trends. Be willing to adapt your strategies and tactics based on real-time feedback and performance metrics. 6️⃣ Continuous Learning and Improvement: Embrace a culture of continuous learning and improvement. Stay curious, test new approaches, and learn from both successes and failures to continuously evolve and grow. In the fast-paced world of marketing, embracing winner strategies is essential for staying ahead of the curve and achieving your business goals. Let's rise to the challenge, unlock our full potential, and lead the way to marketing success! 🚀💼 #WinnerMarketing #MarketingStrategies #DataDriven #Creativity #Authenticity #Agility #ContinuousImprovement #LinkedInMarketing 🌟📈🎯
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BA Honours in Communication Science with Specialisation in Corporate & Marketing Communication Student || BA IOC Alumni
I’ve been thinking about how certainty can be limiting, and how it's held me back in the past. As a marketing major, I know that my industry requires open-mindedness, curiosity, and a willingness to explore new ideas. We're in the era of stakeholder centricity, where marketers must prioritize people's evolving needs and preferences.In a world where people are constantly evolving and changing, our marketing strategies must be agile and adaptable. By prioritizing curiosity over certainty, we can create solutions that truly put people first. #marketing #curiosity # MarketingTidbits #lifelonglearning #Marketing #Communication
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🚀 Strategic Planning | 💡 Passionate Innovator | 💰 Revenue Generation Expert | 🌱 Growth Mindset Advocate | 📍Customer Acquisition and Retention |📊 Budget Management | Open to Work
🚀 Ready to Level Up Your Marketing Game? 🚀 Today, I want to share some powerful lessons and fun facts that have shaped my approach to marketing over the years. These insights can drive success and keep your strategies ahead of the curve: Data-Driven Decisions: Did you know data-driven marketing can boost company awareness by up to 62%? 📊 Leveraging analytics is key to uncovering hidden opportunities. Adaptability: Staying ahead with trends like Web3 ensures your campaigns remain relevant and impactful. 🌐 Effective Communication: Clear communication can boost team productivity by 15%! 🤝 Building strong relationships is essential. Creativity: Innovative strategies can increase customer engagement by 25%. 💡 Creativity is at the heart of memorable campaigns. What are your top marketing insights? Share below! #Marketing #DigitalMarketing #DataDriven #Innovation #Web3 #Creativity #ProfessionalGrowth #MarketingInsights #FunFact
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Digital Entrepreneur | Guiding Healthcare Workers to Financial Freedom and Career Satisfaction. Ask me how!
As digital marketers, we often focus on metrics and milestones—clicks, conversions, and ROI. But amidst the hustle, it's crucial to pause and celebrate the journey itself. In my experience with Digital Boss Academy, I’ve learned that the true magic lies not just in the end goals, but in the connections we make, the skills we develop, and the challenges we overcome. Each step contributes to our growth and shapes our success. Let’s remember to find joy in every phase whether it’s brainstorming new strategies, collaborating with amazing peers, or even navigating setbacks. Embrace the learning, savor the process, and cultivate gratitude for every experience. 🚀 How do you find joy in your journey? Share your thoughts in the comments, and let’s inspire each other to appreciate every step we take! #DigitalMarketing #JoyInTheJourney #GrowthMindset #DigitalBossAcademy
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Marketing is overall an interesting field to work lots of challenges, lots of opportunities. 🚀 Unlocking Marketing Success: The Power of Strategy and Innovation 🌐 In the ever-evolving landscape of marketing, success lies in the dynamic blend of strategy and innovation. 🌟 ✨ Strategic Vision:Crafting a compelling marketing strategy is the cornerstone of effective campaigns. Identify your target audience, understand their needs, and tailor your approach to create lasting connections. 🎯 🚀 Innovation Sparks Growth: Embrace innovation as the catalyst for growth. Stay agile, explore new technologies, and dare to think beyond conventional boundaries. The intersection of creativity and technology is where marketing magic happens! ✨ 🔍 Data-Driven Decisions: Leverage the power of data to refine your strategies. Analyze customer insights, track campaign performance, and adapt in real-time. In the digital era, informed decisions pave the way for marketing excellence. 📊 👥 Engagement Matters:Build meaningful relationships with your audience. Authenticity and engagement resonate in a crowded digital space. Listen, respond, and foster a community around your brand. 🤝 🌐 Global Perspectives: In a connected world, understanding diverse markets is key. Tailor your approach to resonate with local nuances while maintaining a consistent global brand identity. 🌍 💡 Continuous Learning:The marketing landscape evolves rapidly. Stay ahead by embracing a mindset of continuous learning. Attend webinars, read industry insights, and adapt to emerging trends. 📚 Let's shape the future of marketing together! Share your insights and let's spark a conversation. 🔥 #MarketingMagic #InnovationInAction #StrategicMarketing #digitalmarketingstrategy
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MBA | CISCP | CILT(UK) | CIWIM | CAA | PGSA(IATA) | Logistics | Supply Chain | Lean Six Sigma Green Belt | Certified Purchasing Professional.
✨ Exciting News! ✨ I’m thrilled to share that I’ve just completed the “Marketing Foundations” course, led by the amazing Marta Dapena-Baron! 🚀 This course was a game-changer—packed with insights that not only sharpened my understanding of marketing but also empowered me to think like a true marketer. From mastering the building blocks of a marketing strategy, developing a compelling value proposition, and crafting memorable customer-brand experiences, to understanding the key metrics that drive success, it’s been a transformative journey. I’m excited to bring these skills into practice and see where they take me next! 💡#Marketing #LearningJourney #MarketingStrategy #ValueProposition #CustomerExperience #MarketingMetrics
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🎯 Embracing Emotional Intelligence in Marketing Training – Not Just Why, but How! 💡 Ever considered Emotional Intelligence (EI) to be a major player in your marketing tactics? Let’s talk about it. 🧩 EI, at its core, is the ability to understand, use, and manage your own emotions in positive ways to relieve stress. It’s a soft skill, yet powerful factor, that can strengthen relationships at work or in personal life. So why not integrate it in your marketing training enhancment? Boss-level marketers recognize the essence of EI to communicate, empathize and engage with customers on a personal level. It's all about authentically engaging with our audiences by building: ✔️ Understanding: Know your audience as you know yourself. ✔️ Empathy: Connect with your audience emotionally, by stepping in their shoes. ✔️ Communication: Communicate in a way that strikes a chord with them. Just imagine pairing your marketing strategy with EI... 🚀 Sounds impressive, right? That’s because it is! Emotional intelligence enables marketers to sense what their audience is looking for. It helps anticipate their needs and hit the right emotional triggers, thereby forming stronger bonds and brand loyalty. Of course, mastering these skills isn’t an overnight deal, but it's well worth the effort. Constant practice, willingness to learn and listening to feedback can skyrocket your emotional intelligence, taking your marketing game to new heights. Ready to give it a shot and transform your marComms with the power of EI on a whole new level? Dive into the evolution of emotional intelligence in marketing and level up your skillset now at 👉 www.adCasa.io And remember, time spent on enhancing emotional intelligence is an investment in building deeper, more meaningful relationships with your audience. 🚀 #EmotionalIntelligence #MarketingStrategy #MarketingTraining #AdCasa
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🚀 𝙈𝙖𝙨𝙩𝙚𝙧𝙞𝙣𝙜 𝙩𝙝𝙚 𝘼𝙧𝙩 𝙤𝙛 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜! 🎯 Thrilled to share that I’ve completed the '𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙁𝙪𝙣𝙙𝙖𝙢𝙚𝙣𝙩𝙖𝙡𝙨' course by Marta Dapena-Baron on LinkedIn Learning! This enriching experience provided a deep dive into strategic market dynamics, customer-centric thinking, and data-driven insights. Armed with these foundational principles, I now feel more confident in crafting innovative strategies to deliver meaningful business impact. Ready to apply these insights and take on future challenges with a renewed marketing mindset! 🔥 #MarketingExcellence #CustomerCentricity #DataDriven #ProfessionalDevelopment #ContinuousLearning Check it out: https://lnkd.in/gXb2A2pY #marketing
Certificate of Completion
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Marketing Consultant | Strategist | 13 years of experience | Scaling Businesses with Strategic Marketing | Passionate about Healthcare, Finance, Tech, Design & F&B | Founder of ZB Comms
Is your outdated approach to marketing holding your business back from reaching its goals? 😕 👎 Marketers today need to be exceptionally agile due to the rapidly evolving digital landscape, changing consumer behaviors, and emerging technologies. The need for agility in marketing will likely continue to increase. Here are some reasons why marketers should be particularly agile in 2023: 1. Global events and trends such as economic shifts, health crises, and social movements, can have a impact on marketing strategies. 2. Competition in most industries is fierce. Marketers must be able to quickly adjust their strategies to outmaneuver competitors and seize new opportunities. 3. The way people consume content is changing, with the rise of new media formats, platforms and methods of engagement. 4. Social media platforms and search engines frequently update their algorithms. Marketers must be agile in adjusting their strategies to maintain visibility and reach on these platforms. At ZB Communications, agility lies at the heart of our brand commitment, ensuring that all our communication and marketing endeavors harmonize seamlessly with a cohesive strategy tailored to user behavior. Having experience working with start-ups to large organisations, we specialise in providing businesses with a definitive marketing compass, empowering them to make resolute and strategic choices. Are you ready to take your brand to new heights? Let's connect and explore the possibilities together. #marketingconsultant #marketingtrends #agile #marketingagency #socialmediamarketing #contentmarketing #publicrelations
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Marketing Leader in SaaS I Partner Marketing I Brand Building I Product Storytelling I GTM Strategies I Demand Generation | Content Marketing
Marketers, what helped you change a CEO's mindset about marketing? I'll start: Putting in the hard work. In my experience, CEOs often see marketing as a cost center rather than a growth driver. Changing that perception isn't easy, but one thing has made all the difference for me: delivering results that align directly with business goals. Here’s how I’ve approached it StriveROI Consulting: 1. Data-Driven Insights: I put in the effort to demonstrate how marketing metrics translate to revenue growth. Showing the ROI through concrete data is powerful—nothing speaks louder than numbers that prove marketing's impact. 2. Customer-Centric Storytelling: I shift the narrative from “what we do” to “what our customers need.” This humanizes marketing efforts and illustrates how we’re solving real problems, which resonates on a strategic level. 3. Cross-Department Collaboration: I make sure to connect marketing's goals with those of sales and product teams. When the CEO sees marketing as a driver of company-wide success, it's easier for them to understand its value. 4. Adapting and Iterating: It's not just about setting a strategy and sticking to it. I make a point to continuously refine our approach based on market trends and performance data, showing that marketing is a dynamic driver of growth, not a static expense. How did you get your CEO to buy into the power of marketing? Share your stories below! #MarketingStrategy #GrowthMindset #CEO #MarketingROI #CustomerExperience #DataDrivenMarketing #Storytelling #BusinessGrowth
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Senior Vice President Global Product Marketing | Fintech and B2B SaaS Marketing Leader
9moGood stuff! Foundational to Marketing.