“People don’t buy what you do; they buy why you do it.” -Simon Sinek There are two parts to business — your product or service - and how you market it. It’s quite simple. All points of access are at play and how you feed the beast is a big determining factor for your success. #strategy #gtm #ideation #marketingwins
What does it truly mean to be an industry leader? Our ‘Hall of Fame 2024’ magazine delves deep, exploring the strategies, values, and visionary thinking behind the success of these remarkable companies. Get ready to be inspired and rethink your own approach to business. 1. Keith King (Founder and CEO, National Veteran Business Development Council - NVBDC) 2. Kevin MacRitchie (Chief Executive Officer, Tactical Rehabilitation Inc.) 3. Kimber McCafferty (Marketing Director, LiveOak Fiber) 4. Lisa Gibson (She/Her) (President and Founder, Ignite Communications) 5. Michelle Chen (Chief Business Officer, Insilico Medicine) 6. Nicholas Subich (President & CEO YTS Wealth Management) 7. Pankaj Singh (Founder of Singh PowerUp Coach & Co-founder of Curamei Technologies) 8. John Hrudicka (Owner & CEO, ReNew Solar Solutions) 9. Rizwan Jan (Chief Information Officer, The CNA Corporation) 10. Rusty Bresse (Chief Executive Officer, ScoreNavigator) 11. Travis Rush (Co-founder & CEO, Reperio Health) 12. Tyler Lopez (Co-Founder, Owner, and Chief Sales Executive, Lopez & Lopez, REALTORS®) 13. John T Hewitt ((CEO & Founder, Zoomin Groomin) Click to read the full magazine: https://lnkd.in/d9HwN_9k #HallOfFame2024 #HallOfFame #magazines #covermagazine #businessmagazine #magazinecover #theenterpriseworld #entrepreneurial #entrepreneurship #entrepreneur #entrepreneurlife #entrepreneurmindset #entrepreneurs #entrepreneurslife #business #leadership
I love how you highlight the importance of the “why” behind what we do—it’s so true that that deeper connection is what really resonates with people.
Yup! it’s really the purpose and passion behind it that truly connects with people. 👍
I couldn't have said it better myself, it's really on point Kimber 😊
Business Development Manager at Leads Genius.
2moThought-provoking post, Kimber! The 'why' behind our actions is a key factor in driving success. Understanding our motivations helps us align our marketing and business strategies effectively.