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Will Retail Media's "messy middle" be a challenge or an opportunity for your brand? In his article, "The Future of Retail Media: Navigating the 'Messy Middle' Phase," Glen Conybeare delves into key drivers shaping this evolving landscape. This phase, marked by evolving measurement, increased competition, and data-driven targeting, presents both hurdles and potential for growth. Do you want to navigate this landscape successfully and leverage Retail Media Networks for maximum impact? Check out the full article and download our paper here: https://bit.ly/3X6QAXk

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