I hate being nickel-n-dimed.
Actually, I don't think I know anyone who likes that.
I went to the dealership to get the oil changed on my car. It's a relatively new car. German. So I figured I'd try the dealeship first before I switch to my local JiffyLube.
Now, the oil change at this dealership is pushing $200 to begin with but if you really want, they can perform extra services like air filter change, 7000 point inspection (same guy walking around the car 12 times) and break fluid replacement. That would start at 400+. I opted for the straight oil change.
When the bill came, I noticed one tiny itemized line:
"Windshield Cleaning" - $5.75
When I asked what that was, the answer wasn't coherent. Uhm, we cleaned your windshield, we topped off your windshield fluid, we did nothing - it's just how the bills gets broken down. Btw, 2 days before I literally dumped a whole gallon of windshield washer fluid into the car, so there was nothing to top off.
Rep: "Would you like me to go discuss with the manager if we can credit it back to you?" I said No. I was late for a meeting as is.
The point of this is not to complain. I can afford the $5.75. The key here is the experience I just had as a customer of a premier brand does NOT MATCH the expectation. When you're charging that much for an oil change, just make the bill a little higher and bury all the junk that your company does (or does not do) in that service.
But don't make the customer feel used. If you don't even know how your customers feel, you should implement a structured Experience Management program. If you don't have one, VistaXM can help.
According to Emplifi.io, the global CX Management market is estimated to reach USD $11.4 billion in 2023. That's a big number. We actually think it's a bit low but that's another topic.
Regardless of the number, companies are trying to pay attention to what their customers are saying because they want to make sure they keep.
𝗪𝗵𝘆? 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝟴𝟲% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝘄𝗼𝘂𝗹𝗱 𝗹𝗲𝗮𝘃𝗲 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗮𝗳𝘁𝗲𝗿 𝗮𝘀 𝗳𝗲𝘄 𝗮𝘀 𝘁𝘄𝗼 𝗽𝗼𝗼𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 (𝗮𝗴𝗮𝗶𝗻 𝗰𝗼𝘂𝗿𝘁𝗲𝘀𝘆 𝗼𝗳 𝗘𝗺𝗽𝗹𝗶𝗳𝗶)
#customerexperience #brand #sentiment #value
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Not shocked at all. She is a rock star!