King Copywriting - Simplifying the complex world around us using words. Technical copywriter with IT background, blog writer, web copywriting & more
There’s always a lot of pressure on copywriters to prove the ROI of content. But how do you translate clicks and impressions into real business impact? Here's a breakdown of key metrics for measuring your tech marketing ROI: ✅Track traffic, leads, and conversions tied to marketing activities. Use website analytics tools (like Google Analytics) to understand user behaviour and campaign effectiveness. ✅Leverage data from email campaigns, landing pages, and marketing automation platforms like clicks, opens, and form submissions to identify winning strategies and optimise campaigns. ✅Monitor key performance indicators (KPIs) like engagement, reach, and click-through rates on social media. #techmarketing #marketingroi #metrics #analytics #marketingmeasurement
