Kingpin’s Post

🚀 10 𝐖𝐚𝐲𝐬 𝐁2𝐁 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐚𝐧𝐝 𝐒𝐚𝐚𝐒 𝐑𝐞𝐬𝐞𝐥𝐥𝐞𝐫𝐬 𝐂𝐚𝐧 𝐔𝐬𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 𝐭𝐨 𝐔𝐧𝐥𝐨𝐜𝐤 𝐍𝐞𝐰 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐒𝐭𝐫𝐞𝐚𝐦𝐬💵 From my experience, most software resellers tend to lag behind when it comes to running their businesses. Typically, the changes they make are driven by vendors aiming to adapt to market trends, boost competitiveness, or increase profitability. In many cases, this means resellers are relying on someone else to figure out their strategy and business roadmap. Few take the initiative to look beyond vendor guidance, which results in a lack of differentiation. Most resellers focus on core services like software sales—whether perpetual licenses, maintenance, or subscriptions—and basic offerings such as deployment, help desk support, and training. 𝘛𝘩𝘪𝘴 𝘳𝘦𝘴𝘦𝘭𝘭𝘦𝘳 𝘮𝘰𝘥𝘦𝘭 𝘪𝘴 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘵𝘰 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘤𝘢𝘳𝘴. 𝘛𝘩𝘦 𝘴𝘩𝘪𝘧𝘵 𝘧𝘳𝘰𝘮 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘤𝘢𝘳𝘴 𝘰𝘶𝘵𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘭𝘦𝘢𝘴𝘪𝘯𝘨 𝘵𝘩𝘦𝘮, 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘢𝘥𝘥𝘦𝘥 𝘰𝘱𝘵𝘪𝘰𝘯 𝘰𝘧 𝘦𝘭𝘦𝘤𝘵𝘳𝘪𝘤 𝘷𝘦𝘩𝘪𝘤𝘭𝘦𝘴 𝘢𝘭𝘰𝘯𝘨𝘴𝘪𝘥𝘦 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘰𝘥𝘦𝘭𝘴, 𝘪𝘴 𝘢 𝘱𝘢𝘳𝘢𝘭𝘭𝘦𝘭. 𝘉𝘶𝘵 𝘣𝘦𝘺𝘰𝘯𝘥 𝘵𝘩𝘢𝘵, 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘩𝘢𝘴𝘯’𝘵 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘮𝘶𝘤𝘩. If you’re a reseller, perhaps your team is experimenting with generative AI or automating processes. But wouldn’t you like to discover entirely new revenue streams to grow your business? #GenerativeAI #AI #RevenueGrowth #SaaS #B2B https://bit.ly/3U1VbIo

We are happy to announce our new partnership with Sales Layer. Sales Layer is a global-leading PIM Product Information Management) platform that helps companies to automate complex B2B processes and connect their products to any enterprise sales platform or tool within or outside the organization across the entire supply chain. Sales Layer is built for simplicity. Itʼs easy to start, use, and put product information in the hands of the people that need it. But in the early days, it can stil be hard to make sense of al your data. Thatʼs why Sales Layer goes beyond connectivity to help you get more from your data- and turn it into one valuable source of truth for al your product information. Product Information Management PIMhelps manufacturers, retailers, and suppliers save time on processes, ensure transparency across departments and eliminate any errors or duplicate data in their product catalogs. Sales Layer simplifies PIM by providing a single platform for businesses to manage their product information- from creating and editing products to distributing them across multiple channels. We are sure their PIM platform and extensive knowledge of the industry paired up with our tailored software development solutions will allow us to offer even greater value and experiences.

Ready to elevate your B2B operations? Discover how process automation can transform your workflow, enhance efficiency, and boost your ROI. 🚀 ☑ Enhance your B2B e-commerce by automating processes, improving product information quality across all sales platforms and channels. ☑Streamline your catalog and data management with a PIM system, seamlessly automating these essential tasks. ☑Leverage PIM to efficiently create automated product catalogs, regardless of SKU size. With centralized product data management and automatic catalog creation, Sales Layer streamlines processes and optimizes product information. Want to know more? Read the full blog post here: 👉 https://lnkd.in/dYxkmdYR

Pain of the Day Dear B2B SaaS companies! Stop hiding your pricing behind "Get Quote" buttons. It's 2025. Let's be honest - in 95% of cases, your product isn't so uniquely complex that it requires custom pricing or sales pitching. There's ONE valid excuse: you're building some enterprise-grade solutions like omnichannel RFID supply chain management system. Or smth like that. But most of you aren't! You're just making life harder for everyone. I just spent my entire morning in "discovery calls" trying to compare 3 similar tools. Same dance every time 🤦♂️ - Explaining the same requirements and watching same features pitched differently - 3 times - Dodging upsells I didn't ask for but having sales reps to "get back to me" on everything - 3 times - Confused about differentiation and not understanding clear pricing - 3 times Instead I just want: - Clear and transparent pricing on your website - Quick registration and ability to start small and self-serve - Actually try your product before committing for an annual contract - Scale up when there's a real value Meanwhile, companies like Gusto and Intercom just... show their pricing? Let you try the product? Some even have pricing calculators posted. (Looking at you, HR software companies). Mind-blowing concept, I know. The best products sell themselves. Stop investing in sales barriers. Invest in customer experience instead.

Unlock #360DegreeGrowth in 2024 with Sales-as-a-Service! Explore how outsourcing your entire sales funnel can boost efficiency, scalability, and customer loyalty. Dive into our guide filled with #strategies, #benefits, and a definitive roadmap for embracing SaaS. Start your journey to comprehensive growth today! #SalesAsAService #Outsourcing #B2BSales #Innovation #CreateGrowth

Is your B2B SaaS product having trouble growing, even with a strong sales team? It might be time to shift to a Product-Led Growth (PLG) strategy. In today’s competitive time, relying only on traditional sales can limit your growth. PLG empowers your product to drive acquisition, expansion, and retention, letting it sell itself. Product-led growth is more than just a buzzword; it's a transformative approach that puts your product at the centre of your growth strategy. By focusing on user experience and value delivery, PLG allows your product to become the primary customer acquisition and retention driver. Number 1: Start by offering a frictionless onboarding experience. → This is your first opportunity to demonstrate value and hook users. Number 2: Next, consider adopting a freemium model or a trial period to lower the barrier to entry, allowing users to experience the product’s benefits first-hand. Number 3: Data is your best friend in a PLG strategy. → Track user behaviour closely to identify friction points and optimize the user journey. → Implement in-app prompts, personalized recommendations, and self-service resources to guide users toward deeper engagement. Number 4: PLG also requires a cultural shift within your organization. → Sales, marketing, and product teams must collaborate closely, with a shared focus on delivering value through the product. → This alignment is key to driving sustainable growth. In the B2B SaaS space, PLG isn’t just a strategy; it’s a mindset. When your product becomes the growth engine, you can achieve scalable, sustainable success. Is your SaaS product truly driving growth? Let’s discuss how to implement a Product-Led Growth strategy that aligns with your business goals. Share your thoughts or experiences in the comments below! Image Credit : Parative #ProductLedGrowth #B2BSasS #GrowthStrategy #ShrihariShashtry

The #SubscriptionSconomy has fundamentally reshaped the business landscape. Customer relationships are no longer transactional; they are ongoing journeys built on trust, value delivery, and continuous engagement. This shift demands a dramatic overhaul of traditional sales operations, a transformation that Laddar, with its innovative #SdaaS model, is uniquely positioned to lead. The #Subscription Imperative: From #Acquisition to #Retention In the bygone era of product sales, success hinged on acquiring new customers. Today, the focus has shifted to customer retention and lifetime value. Subscription models require ongoing #customerSatisfaction, driving the need for #salesOperations that prioritise post-sale engagement, upselling opportunities, and building strong customer relationships. The Funnel Flaw: Why Traditional Sales Operations Fall Short Traditional sales operations rely on a linear funnel model, focusing solely on lead generation and conversion. This approach falls short in the subscription economy. Metrics like customer acquisition cost (#CAC) are no longer the sole measure of success. Customer lifetime value (#CLTV) now takes centre stage, demanding a focus on post-sale engagement and ongoing #revenue generation. https://lnkd.in/d9xXmp3S

RevOps - there is a material move on the part of B2B organizations to better align sales, marketing, and customer support teams to sustain and accelerate growth in light of the forces and dynamics. The vocabulary most commonly used to describe this shift in commercial model focus is Revenue Operations (or RevOps for short).  https://lnkd.in/dwcnUwKD

"Anyone with [this problem] is going to love this product." Maybe. But... Will they make the budget available to buy it? Are they allowed to authorize the sale? Do they have the capacity and people they need to implement it? Do they have influence with the users of the product to drive adoption? Great product development—especially B2B and B2B2C—is not just about creating valuable features. It's about creating the smoothest, fastest, easiest-to-navigate path from seeing the value (sale) to activation to adoption and utilization (implementation) to retention and expansion (CX). And doing that—especially for a 0-1 product—means finding the customers with the least possible snags upstream of the user experience. That means, all things being equal, pursuing the customer who has: One buying decision maker versus a team A simple contracting process versus a team of lawyers A buyer that directly oversees implementation versus interfacing with a PMO A buyer who has a direct line-of-sight to users versus a distant operation A small set of use cases you can dominate versus a large set you'll do just OK You may not be able to find customers who check all of these preferred boxes, but even checking 60% of the boxes should make the sales cycle significantly faster. You'll either win more or learn more a heck of a lot faster, giving yourself a much greater chance of survival.

Revenue operations (RevOps) is crucial for effective B2B marketing campaigns, enhancing customer experience and streamlining lead generation. The article delves into the building blocks, best practices, and strategies of RevOps, highlighting its impact on customer satisfaction and business performance.