kirb studios’ Post

Ever wondered about the fascinating origins of Coca-Cola? 🥤✨ Let's dive into the captivating tale behind the creation of this iconic beverage! Share your thoughts below: what do you think made Coca-Cola such a timeless classic? 💭 Tag a friend who needs to know this incredible story and hit that follow button to stay updated on more intriguing brand histories like this one! 🌟 #CocaColaHistory #TimelessClassic #DidYouKnow #BeverageOrigins #ShareYourThoughts #TagAFriend #FollowUsForMore #IconicBrands #BrandHistory #JoinTheConversation #DiscoverTheStory #ThirstForKnowledge

The August issue is live and it's a juicy one 🍋 Adam and Amanda Kroener couldn’t have predicted that the zero-sugar, zero-carb, vodka-based cocktails they began mixing in their kitchen would grow to an eight-figure business within its first three years, but fast growth and the Carbliss - THE PREMIUM Ready to Drink Cocktail brand have become somewhat synonymous. The company was ranked No. 1 on Inc. Magazine's list of the Midwest’s fastest-growing private companies in 2024 with two-year revenue growth of 7,127% (yes, that’s a comma, not a decimal.) “In Wisconsin, we’re the number one spirit-based ready-to-drink — we outsell High Noon, we outsell Crown Royal, we outsell every other brand in our category,” says Carbliss’ Executive Vice President Mike Dempsey. “We’ve got little Carbliss competing with the world’s biggest brands that have almost unlimited amounts of money. And for us to not only be competing with them, but beating them, is really incredible." Read more about the little can that could in our August issue: https://loom.ly/ckm0BPA

Learn from the specialists.

Only one week left before our member exclusive webinar Navigating Trends: Insights Into Wine & Spirits for Cidermakers with our friends from 3 Tier Beverages. Join us at 10:30 AM Pacific on May 30 to explore key trends, innovations, and consumer behaviors that are shaping the wine and spirits landscape and the possible intersections with cider. #cider #cidertrends #ciderdata #pickcider #craftcider #hardcider #webinar

Behind the Work: How Blue Moon Is Making Life – and Its Advertising – Brighter 🍺 ☀ Back in April, partners Blue Moon and adam&eveDDB NYC announced the launch of their latest brand campaign, building upon the brand's 'Made Brighter' platform, originally launched in 2022. The latest campaign demonstrates that the largest craft brand in the country can always awaken the brightness within everyday, ordinary moments. Molson Coors Beverage Company’s Vice President of Marketing, Above Premium Beer, Courtney Benedict, and adam&eveNYC's Managing Director James Rowe sat down with LBBonline - Little Black Book's Addison Capper regarding the revamped work. The three of them discuss the meaning of 'brighter,' how the platform plans to meaningfully connect with its loyal consumers, and why the inspiration aligns with the aspirations of both partners. In terms of the thoughtfulness behind the work, James Rowe, said: "For Blue Moon, it meant really working hard to remind drinkers of our uniqueness, our bright-tasting beer with an aroma that’s unlike any other, and our iconic garnish that stands out in bars. The strategy aimed to put Blue Moon in a category of one, to stand apart from traditional premium beers, and to prevent the brand being dragged into the clutter of the wider craft category." Read more about the work here: https://lnkd.in/eZmKrAaD #DDB #MolsonCoors #LBB #BehindTheWork #Creativity

A pop of happiness in every bottle 💫 Picture this: a scorching summer day, a chilled bottle shimmering with droplets, and that delightful fizz as you crack open a can. With the first sip, you're greeted by a burst of taste - a blend of sweet and tangy touch that dances on your tongue. This is Coca-Cola, a sip that whisks you away to a world of refreshment in a flash 😁 But did you know that The Coca-Cola Company was actually discovered by a #pharmacist!! The brand name has an interesting origin and history. #Pemberton developed a syrup made from coca leaves and kola nuts, which he initially called "Pemberton's French Wine Coca" because of its wine-like flavor. In 1886, Pemberton's bookkeeper, Frank Robinson, suggested the name "Coca-Cola," combining two key ingredients: #coca leaves and kola nuts. And "cola" referred to the flavor. Robinson also penned the iconic script logo that is still used today. After this, there was no turning back for this drink. Coca-Cola’s popularity grew rapidly, and it was soon sold in bottles and distributed across the globe. In 1892, Coca-Cola was incorporated as a company, and its iconic contour bottle was patented in 1915. Over the years, the formula for Coca-Cola evolved. It is one of the world's most recognized and beloved #beverage brands, enjoyed by millions of people around the world ✨ Their Instagram profile: https://lnkd.in/dwCmyTzg Juan Pablo Rodriguez Trovato Nikita Arya Apala Sen Neha Mangal Javier Meza Michael Willeke Lynn Chinnock #cocacola #beverage #beverageforall #brand #brandstory #mystory

From the tequila market boom to impactful campaigns and whisky celebrations, June was packed with highlights! Learn all about them here👇 #signet #signetbranding #drinksindustry #packdesign #packaging #premium

Have you ever stumbled across The Coca-Cola Company’s Signature Mixers? Apparently five London bartenders did a bunch of experimentation before landing on 4 flavors: Spicy, Smoky, Herbal, Woody. I’m not usually a Big Soda guy but when I came across these last year I had to send a photo to Meredith Hudson-Redfield and the rest of the team. I knew they’d have comments. ~Tax Strip~ The lack of consistent adherence to the bottle could just be sloppy. In reality, especially knowing Coke, this might be part of the plan….to create a “high-end city bar + roadside vendor vibe”, an immersive experience with organic textures and natural flaws. Some might call this the “Disney Effect”. ~Barcodes~ If you’ve worked on the brand side in cannabis you know how frustrating it can be to see a barcode label haphazardly slapped over your core brand elements. It may not always be workable or impactful depending on a retailer or distributor’s inventory management system but when possible, it's worth it to try and integrate barcodes directly into labels to help avoid this.

Quality and authenticity is at the forefront of everything we do at Bundschu Co., and that means producing wines that everyone can feel good about. An ongoing conversation that our teams have is how we can continue to be even more transparent with our customers and with each other than we already are. Now more than ever, customers rely on trust as a means to build brand loyalty. Brands like Everlane built their name and audience around transparent pricing. This begs the question of how our friends–brands in the drinks industry, farmers, winemakers, etc. are maintaining transparency and trust with their own customers?

The Coca-Cola Story: More Than Just a Refreshment Picture this: Atlanta, 1886. A pharmacist named John Pemberton concocts a peculiar syrup. Little did he know, he was about to create a global sensation. Coca-Cola wasn't just born; it was destined. A Secret Recipe: The exact formula is guarded like a dragon’s hoard, known to only a select few. Space-Age Coolness: Coca-Cola was the first soft drink to be enjoyed in space! Santa's Red Suit: The iconic image of Santa Claus is often linked to Coca-Cola's marketing. Global Recognition: The Coca-Cola logo is one of the most recognized symbols worldwide. More Than Just a Drink: It's been featured in countless movies and TV shows. Sustainability Focus: Committed to water conservation and recycling. Iconic Bottle: The contour bottle is instantly recognizable. Endless Flavors: Coca-Cola offers a variety of tastes to suit different palates. Nostalgia Master: Expert at evoking happy memories through campaigns. Cultural Icon: More than a beverage, it’s a symbol of refreshment and happiness. From its humble beginnings as a medicine to becoming a cultural icon, Coca-Cola has quenched thirsts and captured hearts for generations. It's not just a drink; it's a story of innovation, taste, and global connection. #CocaCola #Branding #BusinessStrategy #Marketing.