Managing Partner - generating demand for B2B brands across the technology and telecoms sectors
As any marketer knows, staying ahead of your competitors is a constant battle. And if you're anything like me, something that keeps us awake at night! 💤 Investing in #demandgeneration helps keep you in the game, ensuring that you're not left behind as others vie for your potential customers. By effectively identifying and nurturing potential customers at the top of your sales funnel, you lay the foundation for sustainable growth. Here’s how: ⭐ In a crowded marketplace, standing out is crucial. Demand generation activities help increase visibility and recognition, making it more likely for your target audience to recall your brand and to choose you when they have a need. ⭐ Effective demand generation generates a steady stream of new ideal customers into your audience. These are the lifeblood of your sales funnel, filling your pipeline and ultimately boosting revenue. In this sort of economy, it can feel tempting to solely focus on bottom of the funnel activities to bump up sales and 'demonstrate' you're hitting certain marketing metrics, but it’s important to think of the bigger picture. By attracting more attention and interest, you’ll have a consistent flow of new customers coming in at the top of the funnel, which will drive long-term demand, and ultimately increase your sales and revenue. So, the real question isn’t “Why invest in demand generation?”… It’s "How can you afford not to?" For our ultimate guide on demand generation, head over to the blog: https://lnkd.in/e6jby_52 #B2Bmarketing #marketingtrends #demandgeneration
