Kirstin Kind’s Post

How are you mitigating fraud and getting transparency with your programmatic #CTV campaigns? At #Oodle, we utilize tools like Double Verify and Adalytics to ensure all our client video ad impressions are verified, brand-safe safe and bot-free. While we prefer direct PMP deals, sometimes you need the efficiency of a programmatic campaign to garner reach at scale with lower CPMs. #heyoodle

FRAUD BYTE: Boost Revenue, Control Traffic Quality Our first FRAUD BYTE, featuring LinkTrust, is now live! Hosted by our CTO David Mackler, this session explores insights shared by LINKTRUST's CEO David Antley, MBA on effectively filtering out bots to ensure campaigns reach real audiences. Mackler highlights how IPQS's platform flexibility enables better fraud detection. 💡 #advertising #revenue #performancetracking #LINKTRUST #IPQS #frauddetection What are your thoughts on improving fraud detection in digital advertising? 💬

The digital ad industry saved $10.8 billion in 2023, reducing fraud by 92% through collective anti-fraud efforts. Working with accredited vendors and adopting transparency standards ensured ad spend reached genuine audiences. Collaboration among industry players proved essential in tackling ad fraud effectively. #AdFraudPrevention #AdTech #TransparencyMatters #AdSafety

In the insightful op-ed “When Fraud & Ad Budgets Collide” on MarkLives, we explore the pervasive issue of ad fraud and its impact on marketing budgets. The piece offers strategic insights on mitigating risks and enhancing ad spend efficiency, emphasising the importance of transparency, technology, and collaboration in fighting fraud. What do you do to help mitigate ad fraud? Join the conversation on safeguarding your marketing investments in the comment section below. Xx #DigitalMarketing #AdFraudPrevention #MarketingStrategy #ThoughtLeadership #mediabuying #mediastrategy #transparency #programmaticadvertising

🛡️ Protect your brand and ad inventory with Ads.txt! Learn how this simple yet powerful tool combats ad fraud and increases transparency. With MagicBid, your implementation is efficient and effective, keeping your ad revenue secure. 💼 Click the link below to know more.... 👇 https://lnkd.in/gbt4K7ba #AdSafety #AdTransparency #MagicBid #DigitalAdTech

As the digital landscape evolves, so do the shady characters lurking within. Connected TV (CTV) has become a popular playground for advertisers, but with its growth comes a 120% surge in ad fraud – that's like a mischievous elf pilfering billions from your marketing budget! It's time to ditch the invisibility cloak and expose these fraudsters. Think sneaky ghost viewers stealing ad space or fake impressions inflating your reports. This isn't just a technical hiccup – it's a full-blown scam eating away at your ROI. But hey, heroes (marketers, I'm looking at you!), we can fight back! By understanding how these frauds work (think phantom clicks and hidden ads), we can build smarter strategies and choose partners who wouldn't sell grandma a fake bridge. ️ Let's create a CTV ad landscape where every view counts and your dollars land where they deserve: on real people, real results. Join the fight against #CTVFraud and share your insights below! #StopCTVFraud #CleanCTV #ProtectADInvestments #FraudProofMarketing #CTVVigilance #DataIntegrityMatter #FraudPreventionStrategies #marketingmindset #ROIRevolution #FutureOfCTV #byhumans #forhumans #cleartrust

"Dive into the Perils: Unveiling the Hidden Risks of the Ad-Tech Industry. Explore the potential pitfalls and learn how to navigate this complex landscape. Stay informed, stay ahead. #AdTech #IndustryRisks #Insights"

Exciting News in the World of Ad Tech! 🚀 From "BOT or NOT" to a $1.5 Billion Valuation – White Ops' journey is nothing short of legendary! As Chairman, I witnessed the transformation firsthand, tackling ad fraud with innovation and industry collaboration. We created a fictional bot ring, Black Ops, and orchestrated the takedown of the notorious 3Ve, leading to a global coalition triumph. Now, as Human, our success speaks volumes. Dive into the gripping story – Download the FREE case study here: https://lnkd.in/g-r4mET7 🌐  #AdTech #WhiteOpsJourney #InnovationInAction #DownloadNow

In a recent Q&A with VideoWeek, Head of AV, Harry Packshaw, shared his perspective on the challenges of the complex Connected TV (CTV) market. As the industry grapples with ad fraud threats and an abundance of platforms, there is an inherent need for collaboration and cross-channel measurement. By video advertising excelling at building emotional connections with consumers, it makes it a powerful tool for both brand building and short-term sales for advertisers. Read the full interview here to find out more: https://lnkd.in/dmdDFWSC #CTV #VideoAdvertising #BrandBuilding

If you’re a publisher or advertiser working in CTV, then ad fraud is a constant worry for your bottom line. But with a few simple tweaks, you can reduce your risk and reap the benefits. Check it out on our blog:      https://lnkd.in/gXF3KtsD #OKO #Monetization #AdTech #CTV