Kit (formerly ConvertKit) reposted this
I can't think of a better way to share the Kit (formerly ConvertKit) rebrand that officially launched today than sharing Allen C. Paul's words instead. I've spent my career at Kit sharing the stories of creators like Allen, and I know I can speak for everyone at Kit when I say that creators like Allen are what keep us going, make us want to show up and do the best work we can. Because we truly believe in the value creators like Allen are bringing to the world. Thank you for this Allen!
I teach faith-filled creatives how to win in life and art. Award-winning podcast producer and host | Speaker | Author | Musician and Creative Coach
WHY I'M CELEBRATING SOMEONE ELSE'S REBRAND You may be a little taken aback by how proud I am to have stuck with the brand formerly known as ConvertKit [archive] since starting my God and Gigs platform. They've rebranded - publicly - and their process just validates why knowing your own identity will point you in the right direction. By sticking with a company as they grow, you set yourself up to learn the lessons they learn without having to scale the way they've scaled. I'm learning a ton right now, trust. Here's some quick things I noticed just today while checking out the new environment... - Celebrating creators. The new home page at Kit (formerly ConvertKit) has three well known creators right at the top. It's a signal that they are about the people who make things, and not as much about the way / tech they use to make and promote it. I admit, I thought that this big shift would mean they would start focusing on BIG time creators and forget about the little guys like me. But I haven't seen any evidence of that. In fact, you might say they've gotten MORE responsive and focused on individual attention to the beginning or growing creator. - Trust. Everything about the interface seems to say "You know what you're doing. We trust you." When things aren't hectic in an interface, there's a sense of peace and calm that settles in. For frenetic creatives like me, that's a huge boost of confidence. - Knowledge. I've always appreciated Convertkit's focus on education and training (the same thing I appreciate in the other major parts of my tech stack, Buzzsprout and Mighty Networks) and that hasn't changed. The education / community is still there (not even rebranded yet, that's authenticity for you) and I know that the folks that find Kit now will have all the support they need. So happy "rebrand" birthday, Kit. Nice to meet you again for the first time. It was fun saying I'm a Convertkit user, but I'll quickly get used to saying... Wanna see what's in my Kit?
