Kitty Bonner’s Post

🌟🗣️ Businesses still underestimate the strength of influencers, and how much the landscape of social media marketing has changed in the last few years alone. Customers are NOT coming to your page to be advertised to, they’re coming to be entertained or informed. Give them content worthy or their time and shares, and then you will experience the power of social media’s influence on your business’ growth. 💪 I arranged our first local Chicago foodie social media collaboration and know 2024 is going to be huge for us in the realm of local marketing! Watch out for Billy Bricks popping off on your socials… 👑🍕 #socialmediamarketing #influencermarketing #chicagoland

Working in the spirits industry for 24 years, I've had the pleasure of being the voice that amplifies many highly desired bourbon brands. This insightful piece from Food & Wine gives more background on allocated bourbons, and also contains one of my favorite quotes ever, "Buzz doesn’t hurt either. These days, listing the technical details of a great whiskey simply is not enough,...𝗧𝗵𝗶𝘀 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗥 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁𝘀 𝗰𝗼𝗺𝗲 𝗶𝗻 𝗮𝗻𝗱 𝘀𝗵𝗶𝗻𝗲. Of course, these whiskeys are going to be great, but if bourbon influencers start to go nuts over a new product, then true demand does tend to balloon much more." 𝗜 𝗳𝗲𝗲𝗹 𝗦𝗘𝗘𝗡! #bourbon #publicrelations https://lnkd.in/eakiFrjY

Great read via Brewbound Justin Kendall, ranking the latest Super Bowl beer focused beer advertisements from best to worst.   This article makes me think of the money spent on idea creation, production and advertising can potentially be better used getting in the hands of the right people at the right time. There are other avenues to consider, such as notable influencers in the space, who have notably dedicated, engaged communities at their fingertips that could be a better use of spend and effort overall.   Would love your thoughts in the comments – do you think influencers and other forms of modern-day brand awareness and engagement are more impactful in your opinion than traditional advertising? Do you know of any gluten-free influencers that need to represent Holidaily Brewing Company?   To read the full article click the link below: https://lnkd.in/g2sS-4et  

Really interesting article in The Standard today about hype restaurants, the fast growing trend of concepts created almost entirely to create social media buzz 📱 As highlighted in the article, like so many things online, they're often focused on extremes: the best cheap eats, the coolest wall art, the most expensive croissant 🥐 Thats's why there may be queues around the block, but there will be some serious haters too, neatly summarised by Jesse Burgess at TopJaw 💬 "𝐏𝐥𝐚𝐜𝐞𝐬 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐭𝐨 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, 𝐭𝐡𝐚𝐭 𝐨𝐩𝐞𝐧 𝐰𝐢𝐭𝐡 𝐚 𝐥𝐢𝐧𝐞 𝐨𝐟 𝐦𝐞𝐫𝐜𝐡 𝐫𝐞𝐚𝐝𝐲. 𝐓𝐡𝐞𝐬𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐝𝐨 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐭𝐡𝐢𝐧𝐤 𝐰𝐢𝐥𝐥 𝐦𝐚𝐤𝐞 𝐦𝐨𝐧𝐞𝐲, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐨𝐰𝐧𝐞𝐫𝐬 𝐚𝐫𝐞 𝐧𝐞𝐯𝐞𝐫 𝐭𝐡𝐞𝐫𝐞 ... 𝐖𝐞 𝐬𝐭𝐞𝐞𝐫 𝐰𝐞𝐥𝐥 𝐜𝐥𝐞𝐚𝐫 𝐨𝐟 𝐚𝐥𝐥 𝐨𝐟 𝐭𝐡𝐚𝐭 𝐬𝐡𝐢𝐭𝐞." If you're interested in the subject, our CEO Jeremy wrote a great piece on exactly this subject a year ago, which you can find here: https://lnkd.in/eN9MaHqJ 🗞️ #hyperestaurants #restaurants #socialmedia #influencers

he landscape of food criticism is evolving! In our latest blog, "Where Did the Real Critics Go? A New Era of Food Reviews," we explore how traditional food critics, social media influencers, and passionate foodies are reshaping the way we discover and discuss dining experiences. 🍽️✨ Join us as we delve into this exciting shift and what it means for the industry and consumers alike. Read the full article here: https://lnkd.in/gixXH4py

Aldi are either spearheading the influencer x retail concept or getting it terribly wrong… Here’s a video I just noticed from an influencer👇🏽 https://lnkd.in/gdnCDiJa I tried Aldi’s (Nando Fakeaway) after noticing this exact video! Solid 8/10 to be fair 👏🏽 Would love to see how videos like this are impacting instore sales…. What I’d love even more is to peak behind the curtains of their marketing team. Are these type of collaborations planned in-house or by a partner agency? I bet collaborating with influencers is a bloody boring process either way. Here’s the usual tale of events 😴👇🏽 👁️🗨️ Sourcing influencers and then managing back and forth communication via DM’s and email 📝 Editing and sending contracts 🤳🏼 Negotiating on the rights to repurpose the content 👮🏽Approving and policing content to ensure its compliant with agreement and advertising regs 📈 Measuring the results of each influencer to build long-term relationships If that’s possible for them 🤔 Anyway, that’s the end of the collaboration process. You’ve got to start by doing your due diligence before approaching influencers. For example👇🏽 Looking at their audience demographics. Are their audience in the UK? 🇬🇧What city and town they in? 🏡 Although influencer marketing is still rapidly evolving into different marketing segments e.g. retail, the first rule in ALL marketing is to identify your target market. If you manage to nail it, you’re bang on the money. You can only begin to imagine the impact this has on the performance of local influencer campaigns. Probably impossible for any in-house team or agency to manually review and optimise long term influencer partnerships. Social Plug has such insights and the thought of trialling a similar campaign sounds exciting. Please feel free to reach out if you know anyone who might be interested

So Tiktok Influencer, Keith Lee has given your Restaurant a Fantastic Review and your Restaurant is now exploding with new Patrons! How are you going to sustain the growth? Check out these Marketing Tips that will help your Restaurant maintain it's growth and stay successful! https://lnkd.in/g9v8RSTh #restaurantmarketing #marketingtipsforbusiness #tiktokfoodreview #keithlee #businessgrowthstrategy #responsevideo hashtag #cbsnews

Robert Downey Jr.'s venture into the coffee industry with "Happy" Such initiatives not only capitalize on the star power of influencers but also leverage their personal brand to create a unique product experience. The influence of celebrities extends beyond entertainment; it shapes consumer behavior and fosters a sense of connection. As we move forward, expect more of these celebrity owned and driven brands to shape the market, proving that a well-executed differentiator in a seemingly crowded space can redefine success. It's not just about the product; it's about the story and the personality behind it. This is the future of consumerism https://lnkd.in/dGCTJBSq

👨🍳 Are you a restaurant owner or marketing manager? 💻 Are you looking to refresh your social media strategy & reach a whole new, hungry audience? 👀 Then look no more... 🖋 Check out our latest educational blog below. ⬇ ’Social Media for Restaurants: A Beginner's Guide' https://lnkd.in/dZHc6bak

*Rethink your reality* Consumers, buyers, procurement, investors need to see beyond the usual.. Let this story challenge the norms including: - Great branding attracts so it is important to invest in branding - Long lines [many customers] mean the product / service must be good - Influencers must be right so we follow their advice The most important thing is the legitimacy, authenticity and integrity of the founder and its team. Many such companies exist but they are not yet discovered. Take time to do our due diligence to know our service provider choices. Confirmation bias could filter out the ones who can create value for our company. Lessons to be learnt! #confirmationbias #purchasingcriteria #beyondbranding #authencity