Klue’s Post

Air is doing some of our favourite competitive marketing we’ve ever seen 👀 You may have seen us talking about them a lot recently, and it’s because they deserve a shout-out… And people should take a page from their book. In a space dominated by players like Google Drive and Dropbox, Air is making a name for themselves 💪 And it’s because of competitive plays like this 👇 Watch the full episode of Coffee & Compete on The Compete Network🔗

When Trevor Evans was at Qualtrics, he built a best in-class Win-Loss program that increased their win rate by 20% 👇 It just goes to show that Win-Loss is one of the purest sources of intel that can help you win more deals And this is just a small part of Trevor’s story of leading Qualtrics as a competitive powerhouse 💪 Check out the FULL episode of Coffee & Compete on The Compete Network 🔗

Compete Week is back… and this year we’re com(pet)ing together IN-PERSON 🎉 So if you want to attend Klue’s first EVER in-person event, you can register today 👇 We are stacking the lineup and cannot wait to share the list of world-class leaders ranging from a variety of industries and company sizes that you’ll get to learn from. Full lineup is dropping soon… 👀 But if you can't join us in-person, no sweat, no worries, the event will be live on The Compete Network so you can join virtually. We do have a limited number of in-person tickets available – make sure to register ASAP to save your seat, we are so excited for you to join us in beautiful Vancouver 🇨🇦 Register here: https://hubs.la/Q02PwDll0 🔗 Let us know what has you most excited about Compete Week this year!

TODAY'S MENU: 🧨 Tinder vs Hinge 📊 How we’re doing win-loss at Klue 🎙️ New TCN releases: C&C Pod, Power Half-Hour 🗞️ More news and jobs!

If you’re in Cleveland next week, you have a VERY special Klue person you can meet… 👀 It’s Katie Berg 🫡 The absolute bestest VP of Marketing in the biz. She’ll be speaking at MAICON and if you want to learn about how to boost your revenue (seriously), her session is one you do not want to miss. Also, she’s the true leader of vibez, so even if you don't like revenue, just come say hello. Check out her session on September 11th @ 12:25pm in Room 26!

This is a masterclass in how to compete in a market dominated by companies like Google and Dropbox 👇 Air are new players on the scene, but they’re quickly turning into the most popular kids on social (they’re not kids btw). Their marketing efforts are unmatched right now – we think it deserves to be studied and it’s why we broke down some of their recent moves 👀 Learn more about Air’s tactics by checking out the most recent Coffee & Compete podcast on The Compete Network 🎙️

Rather than keep all of the lessons we've learned about battlecards to ourselves, we thought we’d help a PMM or Compete team in need 👇 Introducing our battlecard building toolkit, which includes: 🎓 Best practices from our internal experts who have spent 1000+ hours building and improving battlecards alongside customers 📓 The 6 fillable templates we recommend every sales team needs 🤌 And tips on how to perfect each template You can grab it here: https://lnkd.in/g96pNnke + find other resources like this in our resource section on our website 🔗

We don’t want to waste your time, so we’re running a quick 30-minute session this Friday on the 5 questions you need to ask your buyer 👇 It’s another Power Half Hour session, a live community event we do monthly with our Compete Network community members. Enough of the hour-long, boring, webinar, boring boring stuff. We'll show you how to: 🎯 Uncover hidden decision factors 🔍 Expose competitor weaknesses 💡 Turn insights into action No fluff. No wasted time. Come caffeinated. (and bring any questions you have as well!) Register here: https://lnkd.in/gf-Kw9gB

Today's Menu: 😅 Air Asks Rival Dropbox to Retire 🥊 Warmly.ai CEO Calls Out Qualified on LinkedIn 🎙️ New TCN Releases: We’re Not Marketers, C&C Pod 🗞️ More News and Jobs!

We had the former Global Head of Competitive Intelligence at Qualtrics on this week to talk about how he built his best in-class Win-Loss program 👇 Because sometimes you don’t know where to start when you want to do something like Win-Loss. To hear from someone like Trevor Evans doing it at the highest level, you can learn an incredible amount about best practices and what it takes 💪 We also covered some of the juiciest CEO LinkedIn beef that’s ever happened 👀 Let’s just say the comments were hot. Check out the full episode here: https://lnkd.in/gbCwetXx