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Annie Granatstein, Vice President of Content Marketing at Marriott, shared how integrating Knotch has enhanced their content strategy at #ContentConnect2024. Annie discusses the blend of art and science in content creation, highlighting the value of visual elements based on feedback and data from Knotch. 🌟 "We started seeing that people, when we did the follow-up questions of like, what would you want to see in this content to make you like the brand better... we often got the response that they wanted more visuals... So it's a real marriage of art and science." 🌟 🔍 Discover how Knotch can provide the insights your brand needs to connect more effectively with your audience. 📢 Want to learn more? Request a demo and see how we can supercharge your content strategy. https://hubs.la/Q02BVDbq0

Annie Granatstein

Running Global Content Marketing at Marriott

2mo

Appreciate the opportunity to discuss measuring the value of content. Thanks, Knotch!

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