KoMarketing’s Post

Why Your B2B Marketing Isn’t Working (Hint: It’s Not Just About Promotion) Are you focusing solely on promotion to drive your marketing? If so, it’s no surprise your results aren’t where they should be. At Smudged, we know that marketing is so much more than just getting attention—it’s about building trust, forming lasting relationships, and guiding your audience through the complex B2B buying journey. And in the world of B2B tech, flashy ads and quick promotions won’t cut it. Here’s what really works: - Consistently showing up throughout the entire customer journey - Engaging beyond awareness to build long-term loyalty - Aligning your brand, sales, and marketing strategies for sustainable growth Promotion is just the tip of the iceberg. Want to go deeper? Check out our latest article on why B2B marketing needs more than just promotion to succeed. 📖 Read the full article here https://lnkd.in/etgxFPhB If your brand feels stuck or disconnected from your audience, we’re here to help you realign and drive growth. #B2BMarketing #BrandAlignment #Smarketing #TechMarketing #CustomerJourney #MarketingStrategy #PurposeDrivenGrowth

If B2B companies stopped running ads today, would they survive in the long run? Probably not. That's why now is the perfect time to convince your founder to build a personal brand- a solid distribution and client acquisition channel. Which company do you think is nailing founder-led marketing?

Take cover. There's a tsunami of average content surging through the net. Is your organisation adding to the outpouring? There's no need for boring B2B marketing, if you know how to get the balancing act right between rationale and creativity. See if you think we've cracked it with this quick explainer. https://bit.ly/3XOpLI8 #mspmarketing #b2bmarketing #b2b #b2bgrowth #marketing

In today's competitive landscape, manufacturers need a strategic edge. Our blog explores why partnering with B2B marketing specialists can be the key to unlocking growth and success in 2024. Discover the benefits of expertise, targeted marketing, brand building, and more! #manufacturing #B2Bmarketing #growthhacking https://lnkd.in/geAqgZNR

One simple mistake we often see in B2B digital marketing campaigns is overlooking the long-term payoff of building strong brand value. Starting with a clear objective is important, which essentially means focusing sharply on nurturing campaigns and consistently incorporating a human touch in our digital engagements. This can be fueled by following up with a solid content and communication strategy. Campaigns that prioritize brand value aren't just about immediate returns—they're about creating lasting relationships and trust that drive sustainable growth. #growth #marketing #B2B

🌟 Unveiling B2B Marketing's Big Spenders! 💼 In the realm of B2B marketing, one tactic reigns supreme with the biggest budget: Account-Based Marketing (ABM)! Think of it as a personalized VIP experience, tailored to woo those high-value clients. But wait, there's more glitter in the treasure trove! Content marketing, marketing automation, events, and digital ads are also top contenders for the crown, each bringing its own sparkle to the marketing kingdom. So, if you're looking to dazzle your B2B audience, these are the gems you'll want to invest in! 💎✨

B2B marketing is evolving. People don’t realise its true potential. Instead, they stick with repeating the same marketing tactics over and over. Learn to leverage the power of LinkedIn How? Step 1: - Define your ICP - Choose the topic you love - Create content that adds value Step 2: - Build trust - Become famous - Increase your influence Step 3: - Direct people to your product/ domain Trust me it will save you money, time and effort.

Most B2B Companies build their marketing strategy around attributions instead of customers. They buy technology and do marketing, where they can measure everything. At the end of the day, the result will be cookie-cutter. Here's a different approach 1. Research on your ICP - What your buyers tell you. - Where they spend their money 'n time. - Why they want to buy - What they want to learn 2. After knowing the system "How it works " build your KPI and measure your ROI. 3. Now add the technology to enhance the performance of your marketing strategy. P. S. First create a marketing strategy around "CUSTOMERS INSIGHTS" then add attributions. P. S. If you're a B2B Company, what's your marketing strategy ?

Creativity is crucial in marketing success, yet B2B strategy often falls short. That's why we empower our digital marketers to pair their bold ideas with strategic insights. We appreciate this blog's fresh perspective on what creativity means for marketers! https://lnkd.in/gHAJEWAh

Marketing doesn’t work for B2B brands? The myth that marketing is only for B2C companies is simply not true. At the end of the day, just like individual customers, companies have wants and needs that must be met. If you can strategically position yourself in front of a company’s decision-makers, you have the opportunity for a sale. You already do this at industry conferences—why not on social media?