I'd like everyone in my network to take about five minutes to watch the video below and then come back here for a quick chat about it. OK? I'll wait.
Great. You are back. I appreciate it. I was beginning to worry.
There are multiple reasons I wanted to highlight the video my friends at Steamroller posted just now.
First of all, I wanted to send kudos to friend and former Sentinel colleague Kayla O'Brien on the production.
Second, of course, was to remind Jalil Sadool, Keith Lackey and Adam Meyer that they owe a little bit of their success to me, who wrote about them when they were mere months old in early 2015 ... JUST KIDDING! But, I do love their path and how they reached today.
But on the other side of this post, I want to put a clear spotlight on a #lesson that I think is great for other #businesses to learn.
Steamroller is a fast-growing company but they are not yet Walt Disney World or Lockheed Martin. Few are, of course. However, they quickly acknowledged the importance of telling your own story by putting their #marketing team on it.
That said, I know Kayla doesn't come from a traditional marketing background. So, again, it appears that as soon as Steamroller had the right skillsets on the team, they prioritized telling great stories on video.
The founding team is one of storytellers at heart, having cut their teeth in Hollywood before they set up shop in Eustis. So they know the value of a good narrative.
Now, on to the pitch and, believe it or not, it's not a "ME! ME! ME!" pitch. Orlando has some great storytellers of different skill levels, experience and, perhaps most importantly to some of you, price point.
I would be remiss if I didn't mention my photographer friend Steven Seidman and storytelling buddy Dave Vanz. They take as much pride in their work as anyone.
As Steamroller shows, the ability to tell your own story is 2024's #marketing hack, frankly. When you control your narrative, you can take it in any direction you'd like, whether it's highlighting an award, new client, new hire or perhaps the CEO's incredible "why" story.
One more point before I finish here: look at the footage. A LOT of it was b-roll from years ago. Meaning what? They knew way back then to document their growth and their company. So, basically, you really should be starting today.
Anyway, reach out to me if you'd like to learn more about how we can partner to create a storytelling mechanism for your company akin to what Steamroller has established!
Or reach out to others in the community to do that because I am just a hardcore advocate for #storytelling in business and would love to see local companies embrace it more at whatever level they can afford (both in time and money).
Finally, here is a link to the story I did on the crew in February of 2015! That's, like, forever ago!
https://lnkd.in/gtUTGHiE
How does a global animation studio begin in the back of a small town T-shirt shop?
The short answer is the “magic of friendship”🪄🤝
The long answer is: Check out this new heartwarming mini-documentary from Steamroller Animation that explores our studio’s origins with a return to that T-shirt shop where it all began: https://lnkd.in/e_377GWJ
It’s inspiring what can happen with a decade of hard work💪
Freelance Illustrator | Animator | Motion Graphics Designer at Freelance, self-employed
2moWowsers 🔥