The PC is entering its AI era 💻✨ Copilot+ PC is a new class of PC powered by Microsoft's Copilot AI. They're the fastest and most intelligent Windows PCs ever built, aiming to make life brighter by lightening workloads, enhancing human creativity, and simplifying the day-to-day. We created a visual identity based on the idea of illumination to represent a new dawn for the PC, educating users on the experience and showcasing how easily AI can enhance our daily lives in the process. Special shoutout to the Microsoft Team for our ongoing collaboration. Renders & art direction by the superstars at BUCK. And product demo animations by the talented crew at PASSERINE. Full case study → https://lnkd.in/eyZp_Y8d
Amazing visual identity, perfectly capturing the idea of illumination. Great work!
I agree!
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Illumination through AI! ✨
Amazing!
Brand Marketing Leader | FinTech | JPMorganChase | Previously Microsoft
1moSuch a great, collaborative project to have been a part of! Kudos to the hard working teams across Koto, BUCK and PASSERINE 🙌