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What's the role of branding in the early stages? 🧐 Thriving companies are built on three pillars: Product, Growth, and Brand, creating a powerful flywheel—even from the start. At launch, among many competitors, a standout feature alone isn't enough. This is very true in B2B, where a lack of reputation and trust can undermine feature-focused sales efforts. So, what does brand do here? It strategically positions your product, crafts a compelling brand story, and helps you make sense of your customers' pain points and aspirations. It's your way of making a strong statement about your vision for the world. It serves as a crucial boost and relevance check for your product marketing efforts. More on OFF Brand → https://lnkd.in/e9XZPpef

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